Technology of Beauty - Ep. 41 - Izhak Musli of APX Platform on Building a Feedback Loop for Your Aesthetic Practice Through the Marriage of Analytics and Training

Ep. 41 - Izhak Musli of APX Platform on Building a Feedback Loop for Your Aesthetic Practice Through the Marriage of Analytics and Training

12/29/21 • 28 min

In the last episode of 2021, Dr. Grant Stevens interviews a serial entrepreneur who has dedicated much of his career to helping aesthetic practices solve problems through the use of technology. With a background in software, Izhak Muesli’s first foray into aesthetics was as the founder and CEO of practice analytics platform Atlas KPI.

Following a successful exit, he developed a lead management system for patient acquisition, which was subsequently acquired by aesthetic EHR company Symplast.

After serving as Chief Product Officer and Chief Revenue Officer at Symplast, he has embarked on a new journey that has brought him full circle in many ways.

In this candid sitdown, Izhak tells us the story behind his decision to team up with veteran practice management consultant & coach Terri Ross to form APX Platform. APX is an analytics and training platform that makes it possible for plastic surgeons and medical spas to know their numbers and exactly what they need to do to optimize them.

Tune in now to hear how Izhak and company are filling a long overdue gap in our industry.

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Following a successful exit, he developed a lead management system for patient acquisition, which was subsequently acquired by aesthetic EHR company Symplast.

After serving as Chief Product Officer and Chief Revenue Officer at Symplast, he has embarked on a new journey that has brought him full circle in many ways.

Tune in now to hear how Izhak and company are filling a long overdue gap in our industry.

Previous Episode

Ep. 40 - Dr. Jean Carruthers | The Giants of Aesthetics Series No. 5

In this episode, Dr. Grant Stevens discusses both the history and future of Botox with the Canadian eye doctor who is credited with spearheading its use in cosmetic applications, Dr. Jean Carruthers.

Having used botulinum toxin as an ophthalmologist to treat blepharospasm (a condition that forces the eyes to involuntarily shut), Dr. Carruthers discovered that one of her patients loved what it did to eliminate wrinkles between the brows.

She worked with her husband, a dermatologist, to pioneer the use of Botox for aesthetic purposes — and after becoming one of the first test cases herself, is proud to say that she "hasn't frowned since 1987."

Find out what Dr. Carruthers predicts for the future of toxins in terms of new research, new applications, and new opportunities in this episode of The Technology of Beauty.

Next Episode

Ep. 42 - Brent Hauser on Creating a New Category in Aesthetic Orthodontics

To start off with a bang for the first episode of 2022, Dr. Grant Stevens invites InBrace Senior VP Brent Hauser to discuss a category creator that could rival Fraxel, CoolSculpting, and Botox ... but in the field of aesthetic dentistry. With Solta, Zeltiq, Allergan, and AbbVie on his resume, Brent brings over two decades of aesthetic experience to his latest venture — a truly revolutionary Smartwire technology for straightening teeth that comes straight out of the aerospace industry.

Brent describes in detail how InBrace uses patient-specific and data-driven solutions to create an experience that promises to be faster, more convenient, and more comfortable than existing treatments.

Tune in now for a fascinating look at how this technology can remake aesthetic dentistry.