Ep. 143 - Michael Burke on Assembling a Multi-Brand, Surgery-Centric Aesthetic Platform

12/13/23 • 44 min

"We want top-tier, board-certified plastic surgeons that want to grow, care about their staff, and care deeply about their patients."
When others preach the benefits of practice consolidation, they often talk a big game about how they'll "take the stress of your back office off your plate so you can focus on surgical." They promise to provide a fail-safe marketing strategy or a dominant sales force or airtight accounts receivable — and maybe it rings just a little hollow. Maybe a just a little too good to be true.
On the other hand, today's guest Michael Burke has the real world experience and know-how won from actually managing practice consolidation at scale.
As a leading executive at ClearChoice Dental Implant Centers, Michael played a key role in growing a handful of practices to a network of over 70 locations while helping to navigate the company through three different purchases, ultimately resulting in an acquisition by Aspen Dental.
As Michael emphasized, one of the most pivotal secrets to success in the midst of growth and change was the strength of a consistent management team that provided stability throughout ClearChoice's evolution and acquisition.
Today, as the President of Athenix, Michael works to partner with plastic surgeons who are ready to grow their practices for real. Without telling the doctor what to do, he and his team provide the guidance and resources to fuel that desired growth, thanks to significant investment from Latticework Capital Management, which focuses exclusively on building leading healthcare companies.
Michael's inspiration springs from a transformative personal experience in which a medical technology he was involved with played a pivotal role in saving the life of a family member. From that point on, his professional life has been driven by the desire to be a part of businesses that have the power to genuinely change lives — Athenix being no exception.
Hear all about it for yourself on the latest episode of The Technology of Beauty.

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Previous Episode

Ep. 142 - Dr. Alan Widgerow on How Alastin Built the First Truly Science-Powered Skincare Line

The last time we welcomed Galderma's Chief Scientific Officer to the show, Dr. Alan Widgerow spoke at length on "Unlocking the Secrets of Cellular-Level Skin Health" — and episode 59 is certainly well worth a watch on that subject (link below).
But in this episode, he not only expands upon that theme, he brings news of the latest Alastin skincare products made possible by his groundbreaking research, including the company's new C-RADICAL Defense Antioxidant Serum.
In short, here is a vitamin C-based topical serum that both conserves and stimulates elastin while also helping reduce the effects of free radicals in the skin.
But beyond a simple and commercial discussion of product, tune in for a deep dive into the mind behind Alastin's science-backed approach to skin health. Fueled by an insatiable thirst for discovery and underpinned by first-principles thinking, Dr. Widgerow's research has set an entirely new standard in the world of skincare. Hear all about it for yourself on the latest episode of The Technology of Beauty.
Watch Ep. 59: Unlocking the Secrets of Cellular-Level Skin Health - https://www.youtube.com/watch?v=oaDEKdnDWe0

Next Episode

Ep. 92 - Terri Ross on Combining Forces for Patient Engagement & Practice Optimization

As we launch into Season 5 of The Technology of Beauty with our first episode of 2024, let's indulge in a quick rewind in order to set the stage for what this latest episode holds in store:
In Episode 9, Dr. Grant Stevens sat down with Lloyd Mahaffey of Engage Technologies to discuss how Engage was bringing its award-winning consumer engagement methodology, VideoText, to the field of aesthetics — and time has told the tale of just how successful it has been.
Then in Episode 29, Dr. Stevens welcomed Aesthetic Industry Thought Leader/Founder/CEO Terri Ross to introduce her new platform: APX, or Aesthetic Practice Accelerator — a training and growth platform for aesthetic practices.
And now, in episode 92, Terri returns to the podcast with the news of a momentous merger between Engage and APX, creating a unified platform for patient engagement and practice optimization.
Find out how practices can reduce consultation time, optimize ROI with aesthetic business intelligence insights, and streamline back-office operations on the latest episode of The Technology of Beauty.