
AIQ w/ Microsoft Advertising's Kya Sainsbury-Carter
02/16/24 • 33 min
From shaping consumer experiences to revolutionizing the ad creation processes, the integration of generative AI into advertising is slowly reshaping the industry as we know it.
On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Corporate Vice President Kya Sainsbury-Carter to discuss Microsoft's journey in leveraging AI to enhance advertising experiences for consumers, advertisers, and publishers.
At Microsoft Advertising we are committed to finding a better way forward. With us, you'll have access to valuable Microsoft audiences while enabling you to reach new audiences across the open web. We are paving the way for an exciting new era in our industry by harnessing the power of generative AI, integrated into our advertising technology and consumer experiences. Our full suite of advertising capabilities, built on a strong backbone of industry-leading AI and deep audience intelligence, provides the tools you need to create powerful growth possibilities.
With Microsoft Advertising, you'll have the opportunity to connect with new audiences, create powerful growth possibilities, and overcome the challenges you face so you can truly grow. Don't miss this opportunity to discover what's possible with Microsoft Advertising. Visit our website at www.microsoftadvertising.com to learn more about how we can help your business. Join us in creating a brighter future.
Hosted on Acast. See acast.com/privacy for more information.
From shaping consumer experiences to revolutionizing the ad creation processes, the integration of generative AI into advertising is slowly reshaping the industry as we know it.
On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Corporate Vice President Kya Sainsbury-Carter to discuss Microsoft's journey in leveraging AI to enhance advertising experiences for consumers, advertisers, and publishers.
At Microsoft Advertising we are committed to finding a better way forward. With us, you'll have access to valuable Microsoft audiences while enabling you to reach new audiences across the open web. We are paving the way for an exciting new era in our industry by harnessing the power of generative AI, integrated into our advertising technology and consumer experiences. Our full suite of advertising capabilities, built on a strong backbone of industry-leading AI and deep audience intelligence, provides the tools you need to create powerful growth possibilities.
With Microsoft Advertising, you'll have the opportunity to connect with new audiences, create powerful growth possibilities, and overcome the challenges you face so you can truly grow. Don't miss this opportunity to discover what's possible with Microsoft Advertising. Visit our website at www.microsoftadvertising.com to learn more about how we can help your business. Join us in creating a brighter future.
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode

Tech at the Super Bowl | AI & The Future of Video Games | NYFW
In this week's episode, Cathy and Lee recap the Super Bowl and the tech they noticed during the show. Lee finally got to demo the Apple Vision Pro and they discussed the use of AI on the device, as well as how it compares to the Meta Quest 3. Cathy and Lee talk about Disney’s $1.5 billion stake in Epic Games.
Later in the episode, Cathy interviews Nic Hill, Co-Founder and Head of Interactive at Sawhorse Productions.
Producer Lily Snyder brings you the Dispatch from the Fringe.
Cathy introduces AIQ, a limited-run podcast presented by Microsoft that aims to help professionals level up their AI knowledge.
Come for the tech, stay for the magic.
Show Notes:
- Cathy’s HBR Article: How Early Adopter Companies Are Thinking About the Apple Vision Pro
- FCC declares AI-generated voices in robocalls are illegal
- The FTC isn’t too happy with Microsoft’s Activision Blizzard layoffs
- Brilliant Labs’s Frame glasses serve as multimodal AI assistant
- Disney to take $1.5 billion stake in Epic Games, maker of Fortnite
- AI Companies Take Hit as Judge Says Artists Have “Public Interest” In Pursuing Lawsuits
- SNL New Game Skit
- How virtual power plants are shaping tomorrow’s energy system
- Nic Hill on LinkedIn
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www.adweek.com/podcasts/tech-magic/
Cathy Hackl on LinkedIn
Lee Kebler on LinkedIn
Lily Snyder on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
Next Episode

Spatial Computing Headset Wars | OpenAI’s Sora & Reddit’s AI news | A Brief Glimpse Into the Future of Amusement Parks
In this episode, Cathy and Lee talk about the types of robots they want to see after Lee sees a trash-filtering robot during his travels. Cathy announced the pre-order of her 5th book, Spatial Computing An AI-Driven Business Revolution with Irena Cronin. Cathy and Lee segway to the Apple Vision Pro and Meta Quest 3 hardware. Cathy and Lee talk about Sora, Gen AI text to video. Lee fights with his ChatGPT. The hosts end with the future of amusement parks and entertainment.
Show Notes:
- Spatial Computing: An AI-driven Business Revolution is announced
- Mark Z’s personal video response to the AVP
- Meta's CTO calls its AR glasses prototype "the most advanced thing we've ever produced as a species"
- Meta’s big vision for face computers might be better than Apple’s
- TikTok’s native app arrives for the Vision Pro
- Apple Arcade takes players into a new dimension with spatial gaming
- Sora Gen AI Video is here
- Interactive 'Dungeons & Dragons' theatre show to premiere in New York
- NTU develops thinner-than-hair stretchable tech to mind-control robots
Subscribe and Share:
www.adweek.com/podcasts/tech-magic/
Cathy Hackl on LinkedIn
Lee Kebler on LinkedIn
Lily Snyder on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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