Ep. 355 - Greg Herring (Assist AD/Marketing & Sales, East Carolina)

06/30/14 • 26 min

Greg Herring has spent the majority of his career helping build marketing strategies for six athletic departments. As a former NACMA President, Herring has also helped lead his peers in the field to understand what can grow and develop fan affinity for the college athletic product as well as build a program's base overall. Herring discusses his thoughts on what builds a great marketing and promotional calendar, as well as how to attract the elusive fan. Twitter: @HerringK1

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Ep. 354 - Ben Goss (Associate Professor, Stetson University)

The sports industry's involvement with sports management programs, especially graduate degree tracks, is a complicated one. There is an "at arm's reach" relationship between the two. Stetson University's Associate Professor Ben Goss sits in for a talk about how the two components of the industry (education and application), appear so far apart at times. Goss mentions his view of where the sports management programs in general have had a shortfall for the industry as a whole, but also where they thrive. Goss also discusses his issues with Mark Cuban's dismissive about sports marketing, and where he feels sports marketing students can become an asset to any professional team or college athletic department looking to gain an edge in the business. Twitter: @DrBenGoss

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Ep. 356 - Adam Haukap (Executive Director, Arkansas State)

One of the rising stars of college athletics is Adam Haukap, who returns to the podcast as a new member of Arkansas State's Red Wolves Foundation. Haukap talks about a portion of the industry that rarely gets discussed: Transitioning to a new place when you are already at the top of your game. Haukap moved from a senior associate athletic director role at Oklahoma State to Arkansas State, to challenge himself further in the field. Haukap discusses "the move" which meant having his family in one state, working in another, and driving 8 hours back home to become a weekend parent and husband until everything was settled. Haukap also comments on the fact that he is a "dapper dresser" as well as his views on the value of perception that people have when making that first impression. Twitter: @AHaukap