Going Meatless - Barriers

We are not flocking to vegetarianism, and even less to veganism. In fact, the UN Food and Agriculture Organization projects that meat consumption will grow by 2% in the U.S. through 2027.

Between 20% and 30% of Americans say they are trying to cut or even drop meat-eating all together. Is it really happening? The increasing popularity of plant-based meat alternatives like the Impossible and Beyond Meat burgers shows that we are willing to try meatless options. We have a long way to go, despite the compelling arguments to go meatless; the ethics and morality of eating animals and/or the treatment of animals in the industrialized farm system, the environmental impact of large-scale animal agriculture, the health concerns around eating a lot of meat, and the health benefits of eating a plant-based diet.

This podcast explores our deep-seated attachment to meat and the journey most of us considering going meatless must travel to get there, with the help of Dr. Paul Rozin, a preeminent food psychologist who coined the term “Omnivore’s Dilemma” more than 40 years ago.