Ep 25: Find Your Tribe: Connecting in the Age of Isolation

12/01/21 • 28 min

Susan McPherson Takin’ Care of Lady Business with Jennifer Justice Episode 011: Find Your Tribe: Connecting in the Age of Isolation Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Inspirefest/Dublin, BSR, Center for Corporate Citizenship's Annual Summit, DLD and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Listen to this information-packed Takin’ Care of Lady Business episode about how Susan is making a more equitable world through investing. Here is what to expect on this week’s show: How Susan got her start in finance, and how she came to found McPherson Strategies The circumstances that inspired Susan to write The Lost Art of Connecting, and what readers can learn from it What a “five minute ask” is, and how you can use it to get what you want How Susan honors the memory of her mother by being an angel investor for female-founded businesses Susan’s strategies for writing a book Connect with Susan: WEBSITE: http://www.mcpstrategies.com/ TWITTER: https://twitter.com/susanmcp1 FACEBOOK: https://www.facebook.com/susanmcpherson1 INSTAGRAM: https://www.instagram.com/susanmcp1 LINKEDIN: https://www.linkedin.com/in/susanmcpherson/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Previous Episode

Ep 10: To Co-Found, or Not to Co-Found: Co-Founding a Community

Katya Libin Takin’ Care of Lady Business with Jennifer Justice Episode 010: To Co-found, or Not to Co-found: Co-Founding a Community Katya Libin is the Co-founder and board member of HeyMama, a private online community of entrepreneurial and working moms. Building on a background in partnerships and tech, Libin conceived of HeyMama based on the need for support and community she felt in her own life as a working mother. Alongside her HeyMama HQ team, Libin has since grown the business to reach over 5,000 members, located in 50+ cities (and counting). As a voice for the experiences, challenges, and needs of working and entrepreneurial moms, Libin has been published in TODAY.com, She Knows, and Thrive Global, and has been featured in Woman’s Day, Parents, Forbes, Inc., and more. Recently, she was named an AdWeek Trailblazer, one of the Center for Women & Wealth’s 20 Most Inspiring Women to Watch Out For and as a For best Next 1000 recipient. Her biggest role is that of mom to her daughter, in whom she tries to instill the relentless work ethic and unflappable belief that anything is possible that she got from her own parents, who immigrated with her to the US from St. Petersburg when she was 3. Katya is building her consultancy business, Katya Libin & Co., supporting high growth startups in cultivating community, building strategic partnerships and fundraising so she can help incredible founders achieve their goals. Listen to this information-packed Takin’ Care of Lady Business episode about how Katya and her co-founder Amri are working to help working mothers, and how they came to form a partnership of lady-power. Here is what to expect on this week’s show: How Katya met her co-founder Amri, and what made them decide to co-found Hey Mama The unfairness that new mothers face in male-dominated industries that Hey Mama is seeking to remedy Exciting new ways that Hey Mama is creating online communities of working mothers Ways that Amri and Katya uplift and balance each other as co-founders How Amri and Katya moved past “bootstrapping it” to grow Hey Mama into the success it is today Connect with Hey Mama: WEBSITE: https://heymama.co/ TWITTER: https://twitter.com/heymamaco FACEBOOK: https://www.facebook.com/heymamaco INSTAGRAM: https://www.instagram.com/heymamaco/ LINKEDIN: https://www.linkedin.com/company/heymama/ PINTEREST: https://www.pinterest.com/heymamaco/ YOUTUBE: https://www.youtube.com/channel/UCLr_2NTz9kgItEVuueUIr-w Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

Ep 12: Find Your Tribe: Building the Matriarchy

Dee Poku Takin’ Care of Lady Business with Jennifer Justice Episode 012: Find Your Tribe: Building the Matriarchy Dee Poku is the founder and CEO of The WIE Suite, a private membership community and peer learning platform for women in leadership. In addition to providing its members with the community and tools to succeed at the highest levels, The WIE Suite supports brands and corporations with their culture building and diversity initiatives. Listen to this information-packed Takin’ Care of Lady Business episode, full of ways to elbow into male-dominated spaces, and use your lady-power for good. Here is what to expect on this week’s show: The what and why of the WIE Suite and how the idea originated Why having a woman in charge may not be enough to solve long-standing, foundational problems- and what kind of female leadership will be necessary to make permanent change for the better How the corporate world is changing in an era of cultural reckoning, and what that means for leaders who can use their money to make a difference Ways that female leaders have already used their wealth and influence to make a more equitable world Why a lawyer is an absolute necessity for any business owner Connect with Dee and the WIE Suite: WEBSITE: https://www.thewiesuite.com/ TWITTER: https://twitter.com/thewiesuite FACEBOOK: https://www.facebook.com/thewiesuite/ INSTAGRAM: https://www.instagram.com/thewiesuite/ LINKEDIN: https://www.linkedin.com/company/thewiesuite Learn more about your ad choices. Visit megaphone.fm/adchoices