Karen Tisdell – Optimizing Your LinkedIn Strategy

11/11/21 • 29 min

Take Control of Your Career

Karen Tisdell is a LinkedIn profile writer, expert, and trainer.

In this episode Lauren and Karen discuss:

Optimizing your LinkedIn strategy for a job search

How to use LinkedIn while employed for personal brand strategy, networking, etc.

Your digital footprint and why it is important to employers

Best practices for accepting connection requests

Key takeaways:

Having a great LinkedIn profile is foundational for, if and how people think of you.

Be proactive in reaching out to people and connecting with them; personalize your invitations to connect with a short message.

Be selective when accepting connections. Connect with people who are doing what you want to do, who know people that you would want to know, and who are in your community of stakeholders.

Make sure that you have a great profile by including a headshot as profile photo, background banner, and keywords throughout based on job advertisements.

Provide a synopsis of your current and past professional experience, be sure to explain what you enjoy about your position.

Scroll through your newsfeed every day; like and comment on as many posts as you can.

“If we think of ourselves in our job search as a product, people are doing their research, and LinkedIn ranks really highly. It is that important.” – Karen Tisdell

“Nobody wants to be the person or the friend that only calls when they need something or want something from you. It’s so important to ensure that you are constantly looking at how you show up on platform and how you develop those relationships ... the better the friendships and relationships that I have around me, the luckier I am in my career and my success.” – Karen Tisdell

Reach out to Karen at:

Website: https://karentisdell.com/

LinkedIn: https://www.linkedin.com/in/karentisdell/

Twitter: https://twitter.com/karen_tisdell

Reach out to Lauren at:

LinkedIn: https://www.linkedin.com/in/laurenherring/

Facebook: https://www.facebook.com/LaurenHerringCareerExpert

Twitter: https://twitter.com/laurenherring

IMPACT Group Website: www.impactgrouphr.com

Earn Your Worth Website: www.earnyourworthcareers.com

IMPACT Group LinkedIn: https://www.linkedin.com/company/impact-group/

Earn Your Worth LinkedIn: https://www.linkedin.com/company/earn-your-worth-careers/

Get the book, Take Control of Your Job Search here:

Paperback Book: https://amzn.to/3tibaCz

ebook: https://amzn.to/3dk4Cy5

Karen Tisdell is a LinkedIn profile writer, expert, and trainer.

In this episode Lauren and Karen discuss:

Optimizing your LinkedIn strategy for a job search

How to use LinkedIn while employed for personal brand strategy, networking, etc.

Your digital footprint and why it is important to employers

Best practices for accepting connection requests

Key takeaways:

Having a great LinkedIn profile is foundational for, if and how people think of you.

Be proactive in reaching out to people and connecting with them; personalize your invitations to connect with a short message.

Be selective when accepting connections. Connect with people who are doing what you want to do, who know people that you would want to know, and who are in your community of stakeholders.

Make sure that you have a great profile by including a headshot as profile photo, background banner, and keywords throughout based on job advertisements.

Provide a synopsis of your current and past professional experience, be sure to explain what you enjoy about your position.

Scroll through your newsfeed every day; like and comment on as many posts as you can.

“If we think of ourselves in our job search as a product, people are doing their research, and LinkedIn ranks really highly. It is that important.” – Karen Tisdell

Reach out to Karen at:

Website: https://karentisdell.com/

LinkedIn: https://www.linkedin.com/in/karentisdell/

Twitter: https://twitter.com/karen_tisdell

Reach out to Lauren at:

LinkedIn: https://www.linkedin.com/in/laurenherring/

Facebook: https://www.facebook.com/LaurenHerringCareerExpert

Twitter: https://twitter.com/laurenherring

IMPACT Group Website: www.impactgrouphr.com

Earn Your Worth Website: www.earnyourworthcareers.com

IMPACT Group LinkedIn: https://www.linkedin.com/company/impact-group/

Earn Your Worth LinkedIn: https://www.linkedin.com/company/earn-your-worth-careers/

Get the book, Take Control of Your Job Search here:

Paperback Book: https://amzn.to/3tibaCz

ebook: https://amzn.to/3dk4Cy5

Previous Episode

Kelly Hoey – Connect for Success

Kelly Hoey is a networking expert and author of Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World

In this episode Lauren and Kelly discuss:

Investing in your own career development as well as building a network in your industry
Differences between men and women’s network structure
Relying on your network during a career change
How to connect with and remind your network about the value that you add to an organization
The best way to stay connected with your network when you are going about your daily life
Networking mistakes
Strategies in utilizing the various social media platforms for networking

Key takeaways:

Taking risks in the form of new opportunities can be a great way to advance your career, especially if you have a strong network to fall back on in case things don’t work out.
Men and women have different network structures, and both are important. Women typically use a narrow but deep network based on communication where they invest a lot of time in getting to know people, while men use a broad shallow network based on activity that doesn’t have same depth in getting to know people.
When creating a pitch, craft a short intro sentence followed by a pause to allow the other person to speak and say, “tell me more”. Focus on breaking up your information during delivery to allow the chance for dialogue/conversation.
Be sure to follow up with people in your network that have offered mentoring/guidance; provide them with updates on your career journey so that they feel appreciated and so you can reach back out to them in the future, if needed.
Continue to connect with your network periodically through posting/sharing information; commenting on other’s posts; remembering birthdays; sending holiday cards; etc.
Think of online networking the same as in-person networking and use each based on context.

“By following up and following through, you are moving a relationship that might have been a one-and-done into a mentor relationship or strong sponsor situation.” – Kelly Hoey

“Realize that your daily life activities are part of your networking toolkit. If we only think of networking as an activity we pick up because we are in a job search, that can be very alienating to people if you only show up when you need something.” – Kelly Hoey

Reach out to Kelly at:

Website: https://jkellyhoey.co/

LinkedIn: https://www.linkedin.com/in/kellyhoey/

Twitter: https://twitter.com/jkhoey

Instagram: www.instagram.com/jkellyhoey/

Get the book, Build Your Dream Network here:

Amazon: https://amzn.to/3GleaFv

Reach out to Lauren at:

LinkedIn: https://www.linkedin.com/in/laurenherring/

Facebook: https://www.facebook.com/LaurenHerringCareerExpert

Twitter: https://twitter.com/laurenherring

IMPACT Group Website: www.impactgrouphr.com

Earn Your Worth Website: www.earnyourworthcareers.com

IMPACT Group LinkedIn: https://www.linkedin.com/company/impact-group/

Earn Your Worth LinkedIn: https://www.linkedin.com/company/earn-your-worth-careers/

Get the book, Take Control of Your Job Search here:

Paperback Book: https://amzn.to/3tibaCz

ebook: https://amzn.to/3dk4Cy5

Next Episode

Susan Brennan – Innovation & Sustainability

Susan Brennan is the President and Chief Executive Officer at Romeo Power, Inc., and previously served as Chief Operations Officer at Bloom Energy.

In this episode Lauren and Susan discuss:

How women can focus their careers in sustainability
The importance of sustainability in operations and manufacturing
The women in leadership gap and how women can move forward in their career
Supporting people who are early in their careers in moving up through the organization

Key takeaways:

The opportunities in manufacturing and operations are endless when you pursue the education; put yourself out there; and take risks.
Take on new opportunities for career advancement - your previous experience can be a safety net to go back to if things don’t work out.
When you think you are an underdog – don’t just focus on your circumstances, but how you can better the world and take advantage of new opportunities.
If you want to grow your career in sustainability, put yourself in a company that truly cares about sustainability and then find the roles, problems, and projects that are aligned in that space.

“Put yourself where you think you should fit, and the fit may come to you.” – Susan Brennan

Reach out to Susan at:

LinkedIn: https://www.linkedin.com/in/susan-seilheimer-brennan-153a047/

Learn more about the Southern Automotive Women’s Forum: http://www.southernautomotivewomen.org/

Reach out to Lauren at:

LinkedIn: https://www.linkedin.com/in/laurenherring/

Facebook: https://www.facebook.com/LaurenHerringCareerExpert

Twitter: https://twitter.com/laurenherring

IMPACT Group Website: www.impactgrouphr.com

Earn Your Worth Website: www.earnyourworthcareers.com

IMPACT Group LinkedIn: https://www.linkedin.com/company/impact-group/

Earn Your Worth LinkedIn: https://www.linkedin.com/company/earn-your-worth-careers/