Symplicity Conversations

This podcast was originally recorded in August 2019.

Brand perception is one of the most instrumental keys to consumer success. We’ve all been there — scrolling endlessly until something catches our attention and draws us in. Sometimes, we buy particular products based on appearance — it’s not always the quality that influences our buying decisions. Sometimes, the brands that are quickest to build appeal or answer questions are the ones to influence buying decisions.

Max Juster, Brand Director at Anheuser-Busch (most famously known for Budweiser), has experienced this first-hand.

Click here to read the full Anheuser-Busch podcast recap.

In the past hundred years, the population of the contiguous United States has shifted from living in mostly rural areas to urban and suburban areas. According to the U.S. Census Bureau, urban areas make up only 3% of the entire land area of the country but are home to more than 80% of the population. Whereas 97% of the country’s landmass is rural but only 19.3% of the population lives there. And that population is dwindling with each passing year.
With that in mind, Dirk armed himself with a camera and microphone and embarked on a five-state journey to extract the history of the American countryside, the modern challenges of living in isolated places, and the remarkable beauty in one of the least visited regions of the country.
Click here to read the full Route 2 Elsewhere podcast recap.

According to 2022 data from Statista, there are over 70 million freelancers in the United States. In 2028, that number is predicted to jump up to a whopping 90 million.
But where do all these people work? Of course, some work from home. But wouldn’t that get distracting? And for those who don’t have a home office, where do they work? Surely, not all of them work at a coffee shop every single day.
Instead, coworking spaces have been revolutionizing the way people work — giving freelancers shared office space and the opportunity to join a community.
In this episode of Venture unscripted., Josh Barker, CEO of City Innovations, sat down with Alysha Lach White, Founder and CEO of Little Space Studio — a coworking venture focused on serving the needs of creative entrepreneurs — to talk about how the venture got started, what makes it unique, and some key advice to those looking to start their own business.

For many of us, pets are more than just animals who live in our homes — they’re family. And when it comes to taking care of family, you have to do it the right way.
In this edition of Venture unscripted., podcast host Josh Barker sits down with the co-founders of Vetr, a mobile veterinary care service that was developed at the height of the COVID-19 pandemic. Their story of “zero to one” and entrepreneurship during a tumultuous time reveals their spirit of innovation, adaptability, and passion for pets all over the world.
Listen to the podcast to learn how pivoting their business strategy led to revolutionizing their venture.

Entrepreneurship can be a difficult, but often rewarding roller coaster ride. One moment, you could be flying high and the next, you might be at the very bottom of a dip. And depending on the coaster design, you might go full circle. So, are you up for the ride?

In this edition of Venture unscripted., podcast host Josh Barker sits down with Matt Gira, Director of Student Programming at the Tsai Center of Innovative Thinking at Yale and Founder of Station, to learn more about taking his venture from “zero to one,” and what that roller coaster journey looked like for him.