Interpassivity for brands: What clients delegate to your brand (and why they love you for it!) Creative Coffee Break 13

Understanding Robert Pfaller’s concept of “interpassivity” will help you gain a new perspective on your client's needs and even develop new services or products.

In today’s podcast episode, I talk about Robert Pfaller’s theory of 'interpassivity' – delegated consumption and enjoyment. Applicable to both art and everyday life, the concept allows us to tackle a vast range of phenomena: culture, art, sports, and also brand building and communication. Learning about this theory will help you understand the needs of your clients and address them on a deeper, more meaningful level.

Let me know what you think about interpassivity and if you can apply it to your brand!

Learn more about brand building, storytelling, and brand design on: www.sweetspot.studio

Shownotes:

Today’s creative coffee break is presented by Rösternest (german for “roaster’s nest”). The family-owned coffee roastery offers a variety of carefully hand-roasted specialty blends. For this Christmas season, their coffee comes in a winter-design special edition and they offer a great gift basket, including their famous blends „El Primero” and “O Impulsivo“.

With the promo code “sweetspot10” listeners of this podcast get 10% off of any order till April 30th! Check out https://roesternest.de/ and treat yourself to a creative coffee break!