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Sustainable Socials

Sustainable Socials

A.K. Mulford & Anne Kemp

Welcome to the Sustainable Socials podcast! We're authors A.K. Mulford and Anne Kemp, here to help you grow your online community, develop holistic strategies for your brand, avoid social media burnout, and simply have more FUN! Join us each week for a deep dive discussion into the world of social media and marketing mindset as a whole.
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Top 10 Sustainable Socials Episodes

Goodpods has curated a list of the 10 best Sustainable Socials episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Sustainable Socials for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Sustainable Socials episode by adding your comments to the episode page.

Sustainable Socials - Episode 27: Cultivating Community: Foundations for Success
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05/03/23 • 19 min

May is all about building community. In this episode, Anne and Ali focus on building a foundation for your community- how to pull people together and build the start of a fandom. They talk about the specific elements of community and how to bring them together in a way that gets people talking and wanting to be in your community. They also discuss platforms where you can build your community, and ways to use those platforms for laying your foundation.

For coaching, community, and social media support, check out our Patreon!
Want free TikTok tips, tricks, and trending sounds? Sign up for our newsletter!
Find us on our website at https://www.sustainablesocials.com/

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Sustainable Socials - Episode 26: Using TikTok Tropes for Better Engagement
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04/26/23 • 17 min

In this final episode of Engagement April, Anne and Ali introduce three of the thirteen TikTok tropes. They talk about the Seinfeld, the Movement, and Big Feelings. They give examples of how to use each of the three tropes, and how they can improve engagement on your page. They also share some information about their courses that are coming soon.
If you have tried any of these TikTok tropes, we'd love to see it, and hear how it has affected your engagement!
Send us a link you your video at [email protected].

For coaching, community, and social media support, check out our Patreon!
Want free TikTok tips, tricks, and trending sounds? Sign up for our newsletter!
Find us on our website at https://www.sustainablesocials.com/

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Sustainable Socials - Episode 1: Welcome to The BookToktors!
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10/19/22 • 25 min

Welcome to the BookToktors! We're authors A.K. Mulford and Anne Kemp, here to help you grow your online community, have more fun on social media, and sell more books! Join us each week for a deep dive discussion into the world of BookTok and social media as a whole.

For coaching, community, and social media support, check out our Patreon!
Want free TikTok tips, tricks, and trending sounds? Sign up for our newsletter!
Find us on our website at https://www.sustainablesocials.com/

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Sustainable Socials - Episode 4: Patreon Q&A: Batching, Drafts, and Engagement
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11/09/22 • 34 min

Anne and Ali sit down to answer some questions from their Patreon subscribers. They discuss batching strategies and how best to vary your content as well as ensure you have content for the days you're "just not feeling it." They talk about how best to use the drafts feature in TikTok to your advantage, and give tips on how to make engaging content while having fun and keeping balance- within your TikTok community, and your personal life.

For coaching, community, and social media support, check out our Patreon!
Want free TikTok tips, tricks, and trending sounds? Sign up for our newsletter!
Find us on our website at https://www.sustainablesocials.com/

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Sustainable Socials - Episode 38: Updates: Threads, Courses, and Conferences
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07/26/23 • 26 min

This episode is all about updates. Anne and Ali talk about the Romance Writers of Australia conference they are headed to next month, including when and where they will be, as well as their plans outside of the conference. They talk about the new social media platform, Threads, how easy it is to use, and how they are using it. They also give advice on how to evaluate whether a platform is doing enough for you and deciding to stay with it or not. They talk a bit about their new courses, what they can teach you, and how to get a 20% discount. As this is the last episode for a couple of months, Anne and Ali talk about how they will be changing their format for next year. They want to invite more guests and do more interviews, so if you have any ideas or suggestions, please leave them in the comments or email [email protected]
To find out more about our new courses, you can check them out here.
And don't forget to join Patreon to claim your 20% off discount code!

For coaching, community, and social media support, check out our Patreon!
Want free TikTok tips, tricks, and trending sounds? Sign up for our newsletter!
Find us on our website at https://www.sustainablesocials.com/

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Sustainable Socials - Episode 37: Patreon Q&A: Social Media and Using a PA
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07/19/23 • 21 min

In this Patreon Q&A episode, Anne and Ali answer a question about how much of their social media they do themselves, vs how much they turn over to someone else. They talk about the importance of having an authentic social media presence, and also the importance of having help that compliments you, so that you are less likely to encounter burnout. They discuss Anne's new book detailing what a PA can do and how they can get started. They also talk about how to consider what type of PA or VA you may need, and what they can bring to the table.

For coaching, community, and social media support, check out our Patreon!
Want free TikTok tips, tricks, and trending sounds? Sign up for our newsletter!
Find us on our website at https://www.sustainablesocials.com/

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Sustainable Socials - Episode 36: Building Community with Michael Evans
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07/12/23 • 49 min

In this week's special episode, Anne and Ali sit down with Michael Evans, the creator of Ream- a subscription based platform made for authors by authors. Michael talks about his path to creating Ream, including the struggles he had along the way, that lead him to developing a space for authors to create community and cultivate superfans. They talk about performance marketing vs brand marketing, and the importance of building a community with your readers, rather than just selling to them. They also talk about changing your mindset to nurture the the community you have, build trust, and create an engagement loop, as well as maintaining a sustainable business and online presence.
To learn more about Michael and his story, check out his website.
You can learn more about Ream and find valuable author resources here, or start a Ream subscription account here.
And don't forget to check out the Subscriptions for Authors Facebook page.

For coaching, community, and social media support, check out our Patreon!
Want free TikTok tips, tricks, and trending sounds? Sign up for our newsletter!
Find us on our website at https://www.sustainablesocials.com/

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Sustainable Socials - Episode 35: Imposter Syndrome with Dr. Madeleine Amie
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07/05/23 • 35 min

In this special episode, Anne and Ali interview psychologist Dr. Madeleine Amie, who has been working as a counseling psychologist for over 15 years in New Zealand and Australia. They talk about Madeleine's work around survival response and, most importantly, imposter syndrome and how it relates to the author and publishing community. They discuss how imposter syndrome can affect our presence on social media and how to avoid emotional burnout. Madeleine also talks about being aware of our tolerance levels, the physical symptoms that can be brought on by stress response, and knowing when to take a break.
*A note about this conversation: When people are backed into a proverbial corner, their survival instincts kick in. Three of the most commonly known responses are fight, flight, and freeze, as well as a lesser known response called ‘fawning’. These survival responses are the body’s automatic reaction to threat and danger, and are controlled by our brain’s autonomic nervous system.

If you’re interested in learning more about Dr. Amie, fawning or the fawn response, be sure to visit her website The Fierce Fawn. You can also find her on Instagram @thefiercefawn.

For coaching, community, and social media support, check out our Patreon!
Want free TikTok tips, tricks, and trending sounds? Sign up for our newsletter!
Find us on our website at https://www.sustainablesocials.com/

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Sustainable Socials - Episode 34: Real Talk: Authors, PR, and Expectation
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06/21/23 • 29 min

In this week's episode, Anne and Ali dive further into PR and what it can mean for you. They talk about setting realistic goals, defining your boundaries with publicists, and managing your expectations. They give examples of ways you can get PR, even on a budget, and when you aren't able to work with a publicist. They also discuss the importance of creating a PR kit for yourself.
Do you have a PR kit? We'd love to know what you have in it. Drop us a line to tell us what is in your kit, or to ask us any questions you may have, at [email protected].

For coaching, community, and social media support, check out our Patreon!
Want free TikTok tips, tricks, and trending sounds? Sign up for our newsletter!
Find us on our website at https://www.sustainablesocials.com/

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Sustainable Socials - Episode 31: Catching Up with Anne and Ali
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05/31/23 • 19 min

In this episode, Anne and Ali discuss the things they've been up to recently. Ali talks about their upcoming book release, and how they are preparing for it, and having fun on social media. Anne talks about the book she is currently writing, as well as a new non-fiction book she recently released. They also talk about being strategic with newsletters and how that has worked out.
What are you up to? Do you have any upcoming or recent book launches, or are you doing anything exciting this month? We'd love to hear about it. Email us at [email protected]

For coaching, community, and social media support, check out our Patreon!
Want free TikTok tips, tricks, and trending sounds? Sign up for our newsletter!
Find us on our website at https://www.sustainablesocials.com/

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FAQ

How many episodes does Sustainable Socials have?

Sustainable Socials currently has 38 episodes available.

What topics does Sustainable Socials cover?

The podcast is about Tiktok, Marketing, Social Media, Mindset, Writing, Author, Podcasts, Books, Selling, Booktok and Business.

What is the most popular episode on Sustainable Socials?

The episode title 'Episode 37: Patreon Q&A: Social Media and Using a PA' is the most popular.

What is the average episode length on Sustainable Socials?

The average episode length on Sustainable Socials is 23 minutes.

How often are episodes of Sustainable Socials released?

Episodes of Sustainable Socials are typically released every 7 days.

When was the first episode of Sustainable Socials?

The first episode of Sustainable Socials was released on Oct 19, 2022.

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