How to work with marketing people for privacy pros

04/28/23 • 39 min

Privacy and marketing are like oil and water. But, it doesn't have to be that way.

In this talk with founder of Raze, Siobhan Solberg, we dive into, how we improve this relationship. Siobhan is an expert on both marketing and privacy and has worked on several projects involving both.

We talk about:

1️⃣ How privacy can help grow companies
2️⃣ How marketing and privacy can work together
3️⃣ What gets in the way of such collaboration and
4️⃣ What can be done to improve it.

My (Jacob Høedt Larsen) biggest take-aways from this talk:

✅ Marketing can help privacy communicate the things we do to build trust
✅ Many marketing people felt that privacy pulled the rug from under them.
✅ We need to understand, that we all serve the same user - that's really a common goal between privacy and marketing.

Share your take-aways with Jacob Høedt Larsen on Linkedin: https://www.linkedin.com/in/jacobhoedtlarsen/

Siobhan Solberg (https://www.linkedin.com/in/siobhans/) is the founder Raze. You should subscribe to her newsletter: https://siobhansolberg.com/newsletter

Your host: Jacob Høedt Larsen (https://www.linkedin.com/in/jacobhoedtlarsen/) is a privacy evangelist at Wired Relations. As well as hosting this podcast, he discusses and shares on privacy compliance on Linkedin daily.

Wired Relations is a privacy tool for GDPR and InfoSec Management. It helps you automate and collaborate on your privacy workflow to get trustworthy faster.

www.wiredrelations.com/datasustainability

Privacy and marketing are like oil and water. But, it doesn't have to be that way.

We talk about:

1️⃣ How privacy can help grow companies
2️⃣ How marketing and privacy can work together
3️⃣ What gets in the way of such collaboration and
4️⃣ What can be done to improve it.

My (Jacob Høedt Larsen) biggest take-aways from this talk:

Share your take-aways with Jacob Høedt Larsen on Linkedin: https://www.linkedin.com/in/jacobhoedtlarsen/

Siobhan Solberg (https://www.linkedin.com/in/siobhans/) is the founder Raze. You should subscribe to her newsletter: https://siobhansolberg.com/newsletter

Wired Relations is a privacy tool for GDPR and InfoSec Management. It helps you automate and collaborate on your privacy workflow to get trustworthy faster.

www.wiredrelations.com/datasustainability

Previous Episode

The secret to my succes - from the Privacy Pros podcast

Jacob has been interviewed by Jamal Ahmed for his podcast: Privacy Pros podcast. We're reposting it here, and you should follow the podcast feed from Jamal as well https://privacypros.captivate.fm/

This is the original description of the podcast.

Turbocharge Your Mental Skills & Transform Your Career with a Privacy Powerhouse

Get ready for an electrifying and transformative podcast experience!

Our guest is a Privacy Pro with a powerful, dynamic approach to storytelling and coaching. He's worked with athletes and SWAT leaders, honing their mental skills to maximise performance and success.

Hi, my name is Jamal Ahmed and I'd like to invite you to listen to this special episode of the #1 ranked Data Privacy podcast.

In this gripping episode, you'll discover:

The art of strategic storytelling and how to use it to drive transformation
How to talk about privacy in a way that sparks motivation and enthusiasm
How to master rapport-building to forge powerful connections

Plus: the visualisation technique athletes use for high-performance and success!

Next Episode

DPIA spells collaboration

DPIA spells collaboration

In this episode, they dive into the topic of Data Protection Impact Assessments (DPIAs) and the importance of collaboration in ensuring privacy-friendly practices.

In this podcast you will learn about:

The consequences of being in a siloed compliance function
Why you as a privacy professional should ensure company wide collaboration
How you go from working in a silo to company wide collaboration
You will learn about how to use frameworks and stakeholder management as tools to collaborate in a better way.

Jakob tells the story of Jennifer, who finds herself in a challenging situation involving a project and the need for a DPIA. The host, Benjamin, and Privacy evangelist, Jacob, discuss the misconceptions surrounding DPIAs and the typical scenarios that lead to their implementation.

The podcast delves into the consequences of asking compliance professionals to justify decisions that have already been made, rather than focusing on privacy-friendly practices from the start. They explore the concept of siloed compliance functions and how it affects organizations' overall data protection efforts.

To address these issues, Benjamin and Jakob propose a shift towards company-wide collaboration, emphasizing the importance of involving privacy professionals early in the project lifecycle. They discuss the ideal meeting scenarios and ways privacy professionals can contribute to the process.

Your hosts: Benjamin Pomerleau (https://www.linkedin.com/in/benjamin-pomerleau/) is a product marketeer at Wired Relations. Jacob Høedt Larsen (https://www.linkedin.com/in/jacobhoedtlarsen/) is a privacy evangelist at Wired Relations. As well as hosting this podcast, he discusses and shares on privacy compliance on Linkedin daily.

Wired Relations is a privacy tool for GDPR and InfoSec Management. It helps you automate and collaborate on your privacy workflow to get trustworthy faster.

www.wiredrelations.com/datasustainability