001 - Scott Case, The Future of Supply Chain Marketing, And the Attack of the Robot Overlords
10/24/18 • 33 min
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EPISODE 1 SCOTT CASE, THE FUTURE OF SUPPLY CHAIN MARKETING, AND THE ATTACK OF THE ROBOT OVERLORDS—————————————————
Welcome to Episode 1 of Profiles, a podcast centered around supply chain conversations hosted by Brian Glick, founder and CEO of Chain.io.
For our inaugural guest, we have Scott Case, the founder and chief storyteller at Position Global. Scott has been in transportation his whole life, literally. His father worked for a major Japanese freight forwarder before Scott was born, and Scott grew up in customs brokerage and freight forwarding. After graduating from Northwestern University, Scott earned his customs broker's license and as handled air and ocean import and export for his entire life. He served on the NCBFA Board of Directors for Chicago and a number of their committees focusing on air freight, carrier relationships, and freight forwarding.
Since 2012 Scott has helmed Position Global. Scott's firm focuses on branding and marketing needs of companies in and around the logistics industry and does everything from website design to content creation. They do digital and print advertising and audio and video production. In addition to being available the support chain.io customers and partners, Position Global is also our marketing firm here at Chain.io.
Think about the things that we move. It could be antique vehicles, classic cars, giant projects, live event logistics. I mean there's things that we move that our customers may not see and we have a chance to...give people visual access into what I'm doing.
Hey if you're standing inside of an empty 747 loading classic cars, take a picture, take a video of that because not everybody can get onto a ramp to get into an empty freighter to watch their cargo get loaded.
Listen in as Brian and Scott discuss:
- How Scott got into the supply chain business and what caused him to stay in the space
- Things people should be looking at to understand how to talk about accelerating their marketing or how to bring this idea to a CEO or the owner of a small company to sell it internally that marketing is even a problem they should address
- Marketing around your company’s differentiator, and why the marketing focus might need to be both outward to potential customers and inward to your own team
- Inbound marketing vs brand marketing
- The future of the supply chain industry and how its changing
- Challenges and/or opportunities for people just getting into the supply chain business
While the opportunities for some of the more basic manual components of lumping boxes may be dwindling as as the optimization and some of the handling gets more sophisticated, people who have an awareness of how things connect either domestically or internationally are always going to be in demand.
Links and resources mentioned in the show:
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EPISODE 1 SCOTT CASE, THE FUTURE OF SUPPLY CHAIN MARKETING, AND THE ATTACK OF THE ROBOT OVERLORDS—————————————————
Welcome to Episode 1 of Profiles, a podcast centered around supply chain conversations hosted by Brian Glick, founder and CEO of Chain.io.
For our inaugural guest, we have Scott Case, the founder and chief storyteller at Position Global. Scott has been in transportation his whole life, literally. His father worked for a major Japanese freight forwarder before Scott was born, and Scott grew up in customs brokerage and freight forwarding. After graduating from Northwestern University, Scott earned his customs broker's license and as handled air and ocean import and export for his entire life. He served on the NCBFA Board of Directors for Chicago and a number of their committees focusing on air freight, carrier relationships, and freight forwarding.
Since 2012 Scott has helmed Position Global. Scott's firm focuses on branding and marketing needs of companies in and around the logistics industry and does everything from website design to content creation. They do digital and print advertising and audio and video production. In addition to being available the support chain.io customers and partners, Position Global is also our marketing firm here at Chain.io.
Think about the things that we move. It could be antique vehicles, classic cars, giant projects, live event logistics. I mean there's things that we move that our customers may not see and we have a chance to...give people visual access into what I'm doing.
Hey if you're standing inside of an empty 747 loading classic cars, take a picture, take a video of that because not everybody can get onto a ramp to get into an empty freighter to watch their cargo get loaded.
Listen in as Brian and Scott discuss:
- How Scott got into the supply chain business and what caused him to stay in the space
- Things people should be looking at to understand how to talk about accelerating their marketing or how to bring this idea to a CEO or the owner of a small company to sell it internally that marketing is even a problem they should address
- Marketing around your company’s differentiator, and why the marketing focus might need to be both outward to potential customers and inward to your own team
- Inbound marketing vs brand marketing
- The future of the supply chain industry and how its changing
- Challenges and/or opportunities for people just getting into the supply chain business
While the opportunities for some of the more basic manual components of lumping boxes may be dwindling as as the optimization and some of the handling gets more sophisticated, people who have an awareness of how things connect either domestically or internationally are always going to be in demand.
Links and resources mentioned in the show:
Next Episode
002 - Catherine Cooper on Change Management, Internal Communications, and Defining Success
PROFILES SUPPLY CHAIN CONVERSATIONS
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EPISODE 2 CATHERINE COOPER ON CHANGE MANAGEMENT, INTERNAL COMMUNICATIONS, AND DEFINING SUCCESS—————————————————
Welcome to Episode 2 of Profiles, a podcast centered around supply chain conversations hosted by Brian Glick, founder and CEO of Chain.io.
Our guest this week is Catherine Cooper. Educated as an engineer, Catherine has dedicated her career to the logistics industry with the last 18 years in top leadership positions (CIO of a $1 Billion global logistics service provider and president of two successful consulting firms). She founded World Connections in 2006 where she works with senior executives from Fortune 500 companies, private equity firms, and global logistics service providers who partner with Catherine to develop innovative solutions at the intersection of technology and people. Recent clients include QVC, Coca-Cola Enterprises, and Gap Inc.
Catherine's articles on leadership, project management, technical trends, and change management are published in these industry journals: Inbound Logistics, Food Logistics, IIE Solutions, Operations and Fulfillment, and Distribution Management.
The real definition of success to the wife of the climber and the children of the dad who’s climbing is getting down the mountain and coming down alive...
Listen in as Brian and Catherine discuss:
- How Catherine got into the supply chain business and why she decided to stay
- The evolution of change management in regards to people vs. technology
- Tips for how to keep change management in scope
- Why Catherine founded her business, World Connections
- What Catherine wishes she had known at the beginning of her career that she’s learned since
- The challenges that folks who are new to the supply chain industry face today
- Best practice for handling employee mistakes, especially in light of how costly supply chain mistakes can be
- The balance between A.I. tech and human involvement in supply chain processes
- Upcoming challenges that logistics practitioners need to be aware of
- Whether best practices for brand messaging should also be applied to internal communications regarding change management and project implementation
- The importance of leaders to openly communicate risk so that it is shared by more than just the person in charge
You need to help your team understand the difference between no evidence of risk, and that that is not evidence of no risk. Try to explain to them that these are the things that are out there, do we all agree we’re going forward with this level of uncertainty? Do we all agree this is a risk? And I think getting people to share the risk with you will certainly help you in your career because it becomes a thing where you’re the leader of the discussion but not the sole owner of all the problems.
Links and resources mentioned in the show:
- World Connections
- “When the Chain Breaks”, an article from The Economist
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