S8 Ep. 138 A BUBBLY CONVERSATION ABOUT BUBBLE TEA AND USING HOSPITALITY TECH TO ENHANCE THE CUSTOMER JOURNEY WITH PAUL CUPP, MD OF CUPP
04/17/24 • 71 min
It’s bubble tea but for grown ups. In this episode, Mark McC has a chat with Paul Tanner, the Managing Director of CUPP, a bubble tea brand. Paul shares his journey from being a barista to becoming an MD. He discusses some learnings from his career, emphasising the importance of training and development for the team.
Paul and Mark chat about the unique offerings of CUPP, such as their brown sugar range as well as their sustainable practices to reduce plastic usage. They talk about the various hospitality tech initiatives taken by CUPP including the introduction of kiosks with Vita Mojo and the implementation of a loyalty app. Paul also highlights the brand's focus on customer feedback and sustainability efforts, showcasing their commitment to providing an authentic and environmentally conscious experience for their customers.
Paul talks about CUPP's approach to marketing, franchise operations, and the importance of maintaining brand vision across all locations. He talks about the customer journey at CUPP, including personalisation thanks to hospitality tech. Paul shares his insights into the bubble tea industry emphasising the potential for growth and innovation.
About Paul Tanner
Paul Tanner is a seasoned hospitality professional with a passion for innovation and excellence. With over a decade of experience in the industry, Paul has honed his skills in leadership, team motivation, and customer service. His hospitality journey began as a barista, before he worked his way up to become the Managing Director of CUPP. Paul's dedication to authenticity and quality has been instrumental in driving CUPP's success, from its humble beginnings as a converted van to its expansion into multiple locations across Bristol and Cardiff. With a focus on continuous learning and development, Paul remains committed to pushing boundaries and inspiring others in the hospitality industry. As a leader, mentor, and visionary, Paul Tanner continues to shape the future of CUPP and leave a lasting impact on the world of bubble tea and experiential dining.
CUPP website: https://www.cuppbubbletea.co.uk/
LinkedIn: https://www.linkedin.com/in/paul-tanner-25085813a
This podcast is sponsored by NFS Hospitality.
About NFS Hospitality:
With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.
Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.
At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.
Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.
Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.
And with 24/7 support from actual humans, you can always rely on NFS day or night.
Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.
Our Silver Sponsors are:
Airship and Toggle:
Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.
Check out https://airship.co.uk/ for more information.
Saved by Robots:
Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.
Visit Savedbyrobots.com to get in touch
About Mark Mcc:
Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and wor...
It’s bubble tea but for grown ups. In this episode, Mark McC has a chat with Paul Tanner, the Managing Director of CUPP, a bubble tea brand. Paul shares his journey from being a barista to becoming an MD. He discusses some learnings from his career, emphasising the importance of training and development for the team.
Paul and Mark chat about the unique offerings of CUPP, such as their brown sugar range as well as their sustainable practices to reduce plastic usage. They talk about the various hospitality tech initiatives taken by CUPP including the introduction of kiosks with Vita Mojo and the implementation of a loyalty app. Paul also highlights the brand's focus on customer feedback and sustainability efforts, showcasing their commitment to providing an authentic and environmentally conscious experience for their customers.
Paul talks about CUPP's approach to marketing, franchise operations, and the importance of maintaining brand vision across all locations. He talks about the customer journey at CUPP, including personalisation thanks to hospitality tech. Paul shares his insights into the bubble tea industry emphasising the potential for growth and innovation.
About Paul Tanner
Paul Tanner is a seasoned hospitality professional with a passion for innovation and excellence. With over a decade of experience in the industry, Paul has honed his skills in leadership, team motivation, and customer service. His hospitality journey began as a barista, before he worked his way up to become the Managing Director of CUPP. Paul's dedication to authenticity and quality has been instrumental in driving CUPP's success, from its humble beginnings as a converted van to its expansion into multiple locations across Bristol and Cardiff. With a focus on continuous learning and development, Paul remains committed to pushing boundaries and inspiring others in the hospitality industry. As a leader, mentor, and visionary, Paul Tanner continues to shape the future of CUPP and leave a lasting impact on the world of bubble tea and experiential dining.
CUPP website: https://www.cuppbubbletea.co.uk/
LinkedIn: https://www.linkedin.com/in/paul-tanner-25085813a
This podcast is sponsored by NFS Hospitality.
About NFS Hospitality:
With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.
Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.
At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.
Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.
Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.
And with 24/7 support from actual humans, you can always rely on NFS day or night.
Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.
Our Silver Sponsors are:
Airship and Toggle:
Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.
Check out https://airship.co.uk/ for more information.
Saved by Robots:
Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.
Visit Savedbyrobots.com to get in touch
About Mark Mcc:
Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and wor...
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S8 Ep. 137 FROM HOSPITALITY OPERATIONS TO MARKETING TO HOSPITALITY MARKETING CONSULTANCY: ALAN ARMSTRONG’S STORY, SPACEMAN MARKETING
From operation to marketing, employee to freelancer Alan Armstrong has a variety of experience in the hospitality sector, giving him a very holistic perspective on things. He discusses his experience working with celebrities and managing venues at a young age and what he learned from this experience. Alan talks about his freelance journey, offering advice on building a strong network and developing a diverse skill set to succeed in the marketing field. He also delves into the importance of customer experience, brand DNA, and future trends in hospitality marketing.
Throughout the episode, Alan shares entertaining anecdotes from his time managing nightclubs and bars, including encounters with celebrities like Robbie Williams. He reflects on the fast-paced and dynamic nature of the hospitality industry, emphasising the importance of quick decision-making and effective crisis management. Alan's experiences in handling security issues and maintaining a positive customer experience showcase the multifaceted skills required in the hospitality sector.
About Alan Armstrong
Alan Armstrong is a seasoned business leader and award-winning marketing professional with over 25 years of experience in the hospitality sector. Starting his journey as a glass collector in a social club, Alan swiftly rose through the ranks to manage late-night venues across the UK. His transition to marketing saw him excel in roles ranging from Marketing Executive to Director of Marketing, where he spearheaded innovative campaigns and data-led strategies for some of the nation's most renowned hospitality brands. As the founder of Spaceman Marketing, Alan continues to bring his wealth of expertise to the forefront, offering tailored marketing solutions to businesses within the hospitality industry. With a passion for mentoring and developing young talent, Alan is not only dedicated to driving business success but also nurturing the future leaders of the industry. Based in rural Derbyshire, Alan enjoys spending quality time with his family, his beloved chocolate Labrador, Branston, and pursuing his passion for running.
Website: https://www.spacemanmarketing.co.uk/
LinkedIn: https://www.linkedin.com/in/alan-armstrong-37186329/
This podcast is sponsored by NFS Hospitality.
About NFS Hospitality:
With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.
Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.
At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.
Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.
Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.
And with 24/7 support from actual humans, you can always rely on NFS day or night.
Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.
Our Silver Sponsors are:
Airship and Toggle:
Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.
Check out https://airship.co.uk/ for more information.
Saved by Robots:
Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.
Visit Savedbyrobots.com to get in touch
About Mark Mcc:
Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still goin...
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S8 Ep. 139 HOW TO USE OMNI-CHANNEL CAMPAIGNS AND HOSPITALITY TECH IN YOUR HOSPITALITY DIGITAL MARKETING STRATEGY WITH GEMMA BARTER, DIGITAL MARKETING MANAGER AT HONEST BURGER
Gemma Barter, the Senior Digital Marketing Manager at Honest Burgers discusses the importance of approaching digital marketing from a customer's perspective and emphasises the need for continuous learning and adaptation in the fast-paced digital landscape. She highlights the success of a campaign at Honest Burgers that focused on introducing a new menu item through an omni-channel approach, showcasing the power of cohesive marketing strategies.
She shares valuable insights into the world of digital marketing, loyalty programs, and brand engagement from Gemma's experiences at Honest Burgers and Hawksmoor. She talks about their latest moves into using hospitality tech to enhance the customer experience using platforms such as Vita Mojo and Airship. Gemma's expertise in leveraging AI and machine learning for loyalty programs provides a glimpse into the future of customer engagement strategies in the hospitality industry.
Gemma delves into the significance of maintaining brand authenticity while exploring new content marketing channels like TikTok.
About Gemma Barter
Gemma Barter is a seasoned digital marketing professional with a passion for hospitality and brand storytelling. With over a decade of experience, she has honed her expertise in e-commerce, social media advertising, CRM, and website optimization. Currently serving as the Senior Digital Marketing Manager at Honest Burgers, Gemma leads the digital strategy for the renowned burger chain's 39 locations, overseeing everything from PPC management to loyalty program implementation. Known for her strategic mindset and hands-on approach, Gemma thrives on driving engagement and revenue through innovative digital campaigns. Her career journey is a testament to her dedication and adaptability, having worked her way up from Marketing Assistant roles to becoming a pivotal figure in shaping Honest Burgers' digital presence. Gemma's commitment to excellence and continuous learning underscores her role as a driving force behind the success of Honest Burgers' digital marketing initiatives.
Honest Burger website: https://www.honestburgers.co.uk/
LinkedIn: https://www.linkedin.com/in/gemma-barter-320540119
This podcast is sponsored by NFS Hospitality.
About NFS Hospitality:
With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.
Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.
At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.
Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.
Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.
And with 24/7 support from actual humans, you can always rely on NFS day or night.
Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.
Our Silver Sponsors are:
Airship and Toggle:
Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.
Check out https://airship.co.uk/ for more information.
Saved by Robots:
Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.
Visit Savedbyrobots.com to get in touch
About Mark Mcc:
Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition t...
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