
A return to our conversation with Kathleen Janus, author of Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference.
10/16/18 • 35 min
This week, join us as we revisit the question, “What are best practices of those nonprofits that make the transition from small budget to large budget impact and growth?” Kathleen Janus, author of Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference, emphasizes:
- creating a culture of innovation;
- measuring impact for better scaling;
- finding an appropriate funding model;
- embracing collective leadership;
- and utilizing storytelling for growth.
This week, join us as we revisit the question, “What are best practices of those nonprofits that make the transition from small budget to large budget impact and growth?” Kathleen Janus, author of Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference, emphasizes:
- creating a culture of innovation;
- measuring impact for better scaling;
- finding an appropriate funding model;
- embracing collective leadership;
- and utilizing storytelling for growth.
Previous Episode

Storytelling and Nonprofit Fundraising with Tiffany Lawrence
Tiffany Lawrence shares examples from her work with the Appalachian Trail Conservancy and the United Way to describe how storytelling can drive fundraising.
Links:
Orion Strategies: www.orion-strategies.com
Danny’s story: http://appalachiantrail.org/myatstory/a-trail-for-danny
*****Timestamped Highlights*****
(3:12) The persuasion business
(5:25) Give, advocate, or become a champion
(7:08) Six children and a grandma
(14:10) Ask strings
(15:04) How to go about the “ask”
(19:58) The Two Brothers from Different Worlds: A story of adventure and reconnection
(23:57) If you watch it, you’re going to cry
(28:00) The daily good
(32:00) We want the organizations to be human
(33:13) Walking the line: Tiffany’s experiences on Appalachian trail
Next Episode

Top Three Nonprofit Website Fails with Jesse Lane
How’s your organization’s website looking these days? Dolph is joined by Jesse Lane, Chief Marketing Officer of Pure Charity, to discuss the three most common nonprofit website fails and their (sort of) quick fixes.
Links:
Jesse's link to a free website review: purecharity.org/snp
State of Good 2018: https://go.purecharity.com/stateofgood/
*****Timestamped Highlights*****
(2:30) It took a year! Jesse shares a painful memory.
(5:51) The one thing we want people to do
(9:20) It’s a unique situation
(13:01) The footer, aka the “junk drawer” of your website
(18:05) No Jargon Zone
(21:00) Don’t be so abstract
(23:42) Teflon facts; they’re not sticky
(25:05) We know their names and we know their stories – no more stock photos
(28:11) Breakin’ the rules
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