Subscription Entrepreneur

Do you ever wish that you could pick the brain of an expert recurring revenue strategist? Someone who's been in the trenches of the membership, subscription, and online course world for over 10 years?How great would it feel to have the ear of someone with a proven track record of helping membership site entrepreneurs and business owners get from where they are now to where they want to be.Wouldn't that be amazing? Is that something you might be interested in?We get it, and would definitely answer "yes" to all of those questions as well.At times, entrepreneurship can feel like such a lonely journey. You show up every day and pour your heart, soul, blood, sweat, and tears into your business. Sometimes you're rewarded for your efforts. And yet, there are times where what you're doing just doesn't seem to be working. Times when you can't see the forest for the trees, where you might feel ready to just throw in the towel.But have no fear! Remember that "hypothetical" recurring revenue strategist we talked about earlier? Well, she's very much a real person and was gracious enough to come onto our podcast today.So without further ado, allow us to introduce you to Amanda Northcutt.Amanda is one half of the membership consultancy MemberUp. They work with membership sites of all shapes and sizes and have a proven track record of success in helping people plan, grow, optimize, and scale their memberships.Before joining MemberUp in 2015, Amanda was the Director of Sales for a multi-million dollar membership site for 10 years. She played a key role in increasing their revenue by more than 40x — helping them go from earning less than six-figure per year to a multiple seven-figure business.Amanda is a self-proclaimed strategy geek and specializes in helping entrepreneurs take a bird's eye view of their businesses and goals and then bringing them down to a practical and actionable level.If you've ever wondered what it actually takes to plan, start, build, and grow a successful membership or subscription business, this episode is for you.In our conversation, we explore some of the most critical topics to entrepreneurs in the recurring revenue space like:-Member onboarding, engagement tracking, and retention tips-How to replicate your 1-to-1 sales processes for your online business-Specific ways to decrease churn, increase lifetime customer value, and get more members-And so much moreIf you're someone who's ever thought about starting an online membership or subscription business or if you already have one up and running, you are absolutely going to love this episode.

Do you ever wish you could take a peek behind the scenes of a successful membership site?

We do.

It'd be fascinating to see how they deliver their content, what tools they use, and how their member engagement stats look.

This is one of the reasons we love having conversations with entrepreneurs on our podcast. We get to sit down with them for an hour and hear about how they tackle the day-to-day challenges that come with running a content and community business.

Challenges like:

• What can we do to make sure our existing members stay engaged?
• How many emails should we send in our new member onboarding series?
• Where should we host our community? A Facebook group? Or something else?

That's why we're thrilled to share today's episode with you.

Our special guest is Rachael Dietrich.

She's the operations manager of a thriving membership community called Front Row Dads. They offer online courses, monthly challenges, in-person retreats, and more to help fathers become "family men with businesses" rather than "businessmen with families".

Over the past 3.5 years, Rachel has helped Front Row Dads nearly quadruple the size of their community.

She's involved with everything that happens inside the Front Row Dads membership – from new member onboarding, technology selection, community management, and more. She's super knowledgable about what really goes into running a successful membership community.

If you've ever wanted a behind the scenes tour of a growing membership, this is your chance.

We hope you enjoy our conversation with Rachael as much as we did.

Have you ever wanted to build a business around a topic, activity, or field you're deeply passionate about?

It's kind of the dream, right?

Getting to work on something day in and day out that's fueled by your natural interest and enthusiasm.

And for our special guest on this episode of our podcast – Neely Quinn – that dream became a reality back in 2013 when she started TrainingBeta. They're a membership site that provides people with world-class training programs, nutrition consulting, and educational resources for rock climbers.

We're really excited to share this conversation with you because Neely reveals what really goes into turning a passion project into a profitable business.

We explore the systems and strategies she’s put in place over the past few years to attract a loyal audience, create engaging content, and manage her growing team.

If you've ever wondered what really goes into building a successful membership site, this episode is for you.

Imagine for a second that you’re an expert fitness instructor.

You’ve learned from the best in the world, taught in-person classes for a decade, and even own a successful brick-and-mortar studio.

But you’re totally burned out and ready for a change.

Instead of scaling your in-person teaching, you want to better leverage your time and energy by building an online business.

The only thing is that you’re brand-new to online entrepreneurship.

Where do you start? What do you do first?

These are the questions that our guest on today’s episode of the podcast faced 7 years ago.

Her name is Emma Jory and she’s the founder of ePilates Online.

Emma joins us on the show today to share the highs and the lows from her experience building her online pilates membership site.

Emma is a lovely person with a ton of valuable insights to share with you.

We hope you enjoy this conversation as much as we did.
EPISODE HIGHLIGHTS
1:26 – Meet Emma Jory!
6:28 – How Emma transitioned from a brick-and-mortar pilates studio to an online platform
15:20 – A look at the way Emma creates, delivers, and markets her content
21:02 – How Emma manages the time she spends with free vs. paid members
28:54 – Emma shares some helpful pilates exercises for busy entrepreneurs
32:29 – The advice Emma wishes she received when she started her online business
40:57 – Where you can learn more about Emma

Luke Ward is my special guest on this episode of The Subscription Entrepreneur Podcast.
I'm excited to share our conversation with you because Luke recently achieved something many entrepreneurs dream of:
He successfully sold his business – a membership site called BassGorilla.
And in our conversation, we travel through all of the key stages that led up to that moment – from starting, growing, and ultimately finding the right buyer for his business.
Something I love about Luke's journey is that he initially started his membership site as a side project.
He had no experience with tech, marketing, or course creation and learned everything he needed as he went along.
In this episode, Luke freely shares so many helpful tips and strategies you can use to grow your business and I sincerely hope you enjoy it.
As always, I'm your host Eric Turnnessen and this is The Subscription Entrepreneur Podcast.