SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing - Part 2: Generating Leads with a Podcast - Why It's Not The Best Platform For That - 87

Part 2: Generating Leads with a Podcast - Why It's Not The Best Platform For That - 87

07/30/19 • 20 min

SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing

What if you weren't married to any specific platform to build your audience? What if your product was platform-agnostic? Or platform independent? As it should be, right? You don't create a course only for your Facebook followers. You want your entire audience on ALL platforms to buy your course, right?

So if your goal is to get more leads, there are WAYYY better options for generating leads, at least when you're first getting started, than simply starting a new YouTube channel, or a new Podcast, or a new Instagram account and THEN trying to grow the followers or views or downloads on that platform, and THEN trying to get them to sign up for your course.

https://SubscribeMe.fm

https://SubscribeMe.fm

Previous Episode

How to Monetize a Podcast, Build an Audience and Sell Premium Content - 86

Podcast Monetization, Direction, Strategy.

Today's episode is the first of an AMA series I'm doing - AMA stands for Ask Me Anything. So a little while ago, on my birthday, I was feeling extremely grateful and thankful to my customers, my audience, my followers, my friends and my family.

So I asked my audience, via email, via Facebook, via Instagram and even via Twitter, to submit their questions to me, and I said I would answer them on my podcast.

So here goes the first question, which is about monetizing a podcast and getting your listeners to pay for premium audio content.

Listen to the show for the rest.

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Next Episode

Part 3: Podcast Paywall: Premium-Only Podcast or Free Episodes Too? - 88

Question: I would like to start monetizing my podcast by creating a membership club for new episodes. Do I put all the available episodes in the club and make them pay to listen, or leave a certain amount as free to continue attracting new customers.

My Answer: I don't think you should put every single episode behind a paywall and make it all premium-only. You've got to have free episodes there, because that's what allows you to attract new listeners, and turn them into podcast subscribers, and then eventually, into paying members. If you have no free content, it's very difficult for anyone to know how good your content is.

Listen to the rest at https://SubscribeMe.fm