Building a Community that Demands an App — Mark Kennedy & Jeff Bailey, None to Run
06/15/22 • 55 min
On the podcast we talk with Mark and Jeff about community led growth, how they improved trial starts by 25%, and why running ads for a blog post might actually perform better than sending people directly to the App Store.
Mark is an RRCA Certified Distance Running Coach and created None to Run as a blog and personal outlet to stay in touch with his passion for exercise science and healthy living. Jeff has been developing iOS apps since 2009 and teamed up with Mark to build an app as the None to Run community started to take off and requests for an app could no longer be ignored.
In this episode, you’ll learn:
- How to build momentum for your app
- Don’t launch your app until you’ve done this
- Tips for growing your audience
- How None to Run reached an 80% conversion rate
Links & Resources
- Mighty Networks
- Sub Club podcast episode 35: From Indie Side Project to $1M in ARR — Curtis Herbert, Slopes
- Ariel from Appfigures
- Lisa Jhung
Jeff & Mark’s Links
- None to Run’s website
- Follow None to Run on Twitter
- Get the None to Run app
- Join None to Run’s community
- Check out Jeff's fitness app, Intervals
- Follow Jeff on Twitter
- Follow Mark on Twitter
- Contact Mark
Follow us on Twitter:
On the podcast we talk with Mark and Jeff about community led growth, how they improved trial starts by 25%, and why running ads for a blog post might actually perform better than sending people directly to the App Store.
Mark is an RRCA Certified Distance Running Coach and created None to Run as a blog and personal outlet to stay in touch with his passion for exercise science and healthy living. Jeff has been developing iOS apps since 2009 and teamed up with Mark to build an app as the None to Run community started to take off and requests for an app could no longer be ignored.
In this episode, you’ll learn:
- How to build momentum for your app
- Don’t launch your app until you’ve done this
- Tips for growing your audience
- How None to Run reached an 80% conversion rate
Links & Resources
- Mighty Networks
- Sub Club podcast episode 35: From Indie Side Project to $1M in ARR — Curtis Herbert, Slopes
- Ariel from Appfigures
- Lisa Jhung
Jeff & Mark’s Links
- None to Run’s website
- Follow None to Run on Twitter
- Get the None to Run app
- Join None to Run’s community
- Check out Jeff's fitness app, Intervals
- Follow Jeff on Twitter
- Follow Mark on Twitter
- Contact Mark
Follow us on Twitter:
Previous Episode
8 Principles for Sustainable Growth — Sean Ellis & Ethan Garr, Breakout Growth
On the podcast I talk with Sean and Ethan about the importance of a north star metric, optimizing for speed to value, and why product/market fit needs to be dialed in over time.
Sean has worked on growth at some of the fastest growing companies in the world, like Dropbox, Lookout, and Eventbrite. He not only coined the term “growth hacking”, but literally wrote the book on it. Today, Sean helps companies around the globe accelerate customer and revenue growth through workshops, keynote presentations, and select advising roles.
Ethan got his start in subscription apps working on product at TelTech, which was acquired by IAC in 2018. He co-invented and led the company's flagship app, RoboKiller and helped to grow TelTech's other top communications apps including TrapCall and TapeACall. Ethan now helps companies improve their growth trajectories through workshops, coaching, and as a trusted advisor.
In this episode, you’ll learn:
- Sean & Ethan’s proven principles for achieving sustainable growth
- Tips for dialing in your product/market fit
- What metrics you should track for your subscription app
- How to create a better onboarding experience for your users
Sean & Ethan’s Links
- Breakout Growth’s website
- Check out The Breakout Growth Podcast
- Download the Principles of Sustainable Growth PDF
- Sean Ellis: Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
- Follow Ethan on Twitter
- Ethan’s LinkedIn page
- Sean’s website
- Follow Sean on Twitter
- Sean’s LinkedIn page
Follow us on Twitter:
Next Episode
A Systematic Approach to Paywall Optimization — Live at App Promotion Summit NYC
On the podcast we talk with Darrell and Jake about optimizing your app’s paywall, how to increase revenue by giving users a better experience, tips for pricing your app, and how to reduce subscriber churn.
We’re with Darrell Stone and Jake Mor in front of a live audience at the App Promotion Summit in New York City. The App Promotion Summit is America’s leading app marketing conference. Darrell is the Head of Product & Design at Citizen, the number one public safety app in the U.S. Jake is the Founder & CEO of Superwall, the best way to build in test paywalls without having to update your app.
In this episode, you’ll learn:
- Where to put your app’s paywall
- Which features should you paywall?
- When to paywall all of your app’s features
- A clever way to win back users who cancel their subscription
Links & Resources
- RevenueCat
- Previous webinar with Jake on YouTube
Jake Mor’s Links
Darrell Stone’s Links
Follow us on Twitter:
If you like this episode you’ll love
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