Ep 6: A Logo Is NOT A Brand! and Other Essential Marketing Advice from Website Designer Robyn White

11/25/24 • 39 min

Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers

In this episode of Stuff Interior Designers Need to Know we enjoy a masterclass on marketing strategies for interior designers with Robyn White of RDW Design Studio, a website design firm dedicated to Interior Designers.
She may have come to the industry thanks to an embarrassing addiction to HGTV but she's since learned exactly what it actually takes to be a professional interior designer offering luxury services to exacting clients, and loves helping designers not only get found, but become The One to find! Of course, it helps that before Robyn did this work she spent ten years serving discerning clients in the luxury sector as the Vice President of the Manhattan location of an international art gallery. Fancy! ✨
This episode is a must-listen for anyone who needs to understand the big picture of marketing as an interior design business owner. Whether you're going to hire a professional website designer, or are still in the DIY phase, there is something for you in this episode!
Find Robyn at RDW Design Studio, or be friends with her on Instagram at @rdwdesignstudio!

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👉 seriouslyhappy.com
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👉 Bonjhola podcast
And here's where to find my Book on Interior Design Psychology 📚
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Ep 5: What Can You Learn From Someone Who Used to Write For Elle Decor? Straight Talk with Copywriter Kamala Nair

In this episode of Stuff Interior Designers Need to Know I sit down with Kamala Nair, CEO of Kamala Nair, Inc, a copywriting firm dedicated to Interior Designers, to help us understand when - and how - to work with a professional copywriter. Having worked for Elle Decor Magazine as a content writer, and West Elm as a copy writer, she's got behind-the-scenes knowledge on what it takes to reach the luxury client and tell the unique story of your designs.
This episode is a must-listen for anyone who's trying to level up the copy for their website. Whether you're going to hire a pro, or are bootstrapping the copy on your own, there is something for you in this episode!
Find Kamala at Kamala Nair, Inc., or go be friends with her on Instagram at @kamalanair!

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undefined - Ep 7: Don't Give Away The Rights To Your Name! and Other Essential Legal Advice About Licensing, Trademarks, & Copywrite from Lawyer Nicole Dolgon

Ep 7: Don't Give Away The Rights To Your Name! and Other Essential Legal Advice About Licensing, Trademarks, & Copywrite from Lawyer Nicole Dolgon

Want to Be the Next Joanna Gaines or Nate Berkus? Here's What You Need to Know About Licensing Your Name

Ever wondered what it takes to build a brand like Joanna Gaines, Nate Berkus, or Jonathan Adler—the kind that turns your name into a household one (and a revenue stream)? You’re not alone!

In this episode of Stuff Interior Designers Need to Know, we’re diving into the world of licensing, trademarks, copyrights, and patents with Nicole Dolgon, an attorney at ESCA Legal in New York. If you’ve ever dreamed of expanding your brand beyond client projects—whether through product lines, media deals, or collaborations—this is a conversation you need to hear.

Nicole breaks down:
✅ When to start thinking about trademarks and legal protections in your business
✅ How to avoid signing away the rights to your own name (yes, it happens!)
✅ The legal must-knows for designers who want to scale their brand

Whether you're just starting out or already eyeing brand partnerships, this episode will give you the legal foundation to protect your future empire.

🎧 Tune in now! 😀

Want to contact Nicole Dolgan?

www.esca.legal
Instagram: @nicoledolgonesq

Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers - Ep 6: A Logo Is NOT A Brand! and Other Essential Marketing Advice from Website Designer Robyn White

Transcript

robyn-white_1_10-23-2024_11061000:00:00.000

So, brand new out of the gate, and this is going to sound strange coming from a website designer. I don't recommend investing in a custom website design. The reason I say that is, in the 1st, Two years of business, everything's going to change.

00:00:22.230

Welcome to stuff. Interior designers need to know the podcast where the title says it all. If you're a residential interior designer and interior desig