Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers

In this episode of Stuff Interior Designers Need to Know we talk about the fundamentals of building in interior design website. Whether your DIYing your first site, or finally investing in a professional website designer develop, this episode will give a roadmap that decomplicates the ecosystem of your site and turns it into a conversion machine! In 17 short minutes we'll cover:

1. Function First: Prioritize functionality over aesthetics when designing your website, just as you would when designing a room. Ensure clarity in communication to effectively convey your message to potential clients.
2. Crafting a Compelling Promise: Your homepage should feature a "sigh of relief" promise that stops visitors in their tracks and assures them they've found the designer they're looking for. This promise should go beyond aesthetics and highlight how you'll deliver results that align with your clients' desires and needs.
3. Guide Visitors Through a Clear Journey: Lead visitors through a logical sequence of pages, starting with the homepage, then the portfolio, services, about page, and finally, the contact page. Each step should reinforce your value proposition and build trust, ultimately leading to conversion.
4. Avoid Overwhelming with Calls to Action: Resist the temptation to inundate visitors with too many calls to action or prompt them to contact you too quickly. Instead, gradually introduce them to your services and allow them to explore your portfolio before inviting them to inquire about your offerings.
5. Align Messaging with Brand Identity: Ensure that your website's messaging reflects your brand identity, values, and unique selling points. Consistency in messaging across all platforms, including social media and SEO efforts, reinforces your brand and attracts your ideal clientele.

Tune in to unravel the complexities of website design and distill it into a clear, actionable roadmap!

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Want to Be the Next Joanna Gaines or Nate Berkus? Here's What You Need to Know About Licensing Your Name

Ever wondered what it takes to build a brand like Joanna Gaines, Nate Berkus, or Jonathan Adler—the kind that turns your name into a household one (and a revenue stream)? You’re not alone!

In this episode of Stuff Interior Designers Need to Know, we’re diving into the world of licensing, trademarks, copyrights, and patents with Nicole Dolgon, an attorney at ESCA Legal in New York. If you’ve ever dreamed of expanding your brand beyond client projects—whether through product lines, media deals, or collaborations—this is a conversation you need to hear.

Nicole breaks down:
✅ When to start thinking about trademarks and legal protections in your business
✅ How to avoid signing away the rights to your own name (yes, it happens!)
✅ The legal must-knows for designers who want to scale their brand

Whether you're just starting out or already eyeing brand partnerships, this episode will give you the legal foundation to protect your future empire.

🎧 Tune in now! 😀

Want to contact Nicole Dolgan?

www.esca.legal
Instagram: @nicoledolgonesq

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Looking for my Interior Design Business Coaching & Courses? 💪
👉 seriouslyhappy.com
Wanna be Interior Design & Expat Insta-Friends?! 😊
👉 @beseriouslyhappy
Follow my Moving-To-France, Living-In-Paris Expat Adventures 🇫🇷
👉 Bonjhola podcast
And here's where to find my Book on Interior Design Psychology 📚
👉 Happy Starts at Home

In this episode we look at why it's important to include elevations in your residential interior design documents, and how elevations are crucial for ensuring project success. From precise installations to clear communication with contractors, elevations play a pivotal role in bringing your design vision to life. Tune in to learn how to incorporate elevations effectively, streamline your process, and enhance the value of your professional design services. If you're ready to elevate your design game and take your business to new heights, this episode is a must-listen!

---
Looking for my Interior Design Business Coaching & Courses? 💪
👉 seriouslyhappy.com
Wanna be Interior Design & Expat Insta-Friends?! 😊
👉 @beseriouslyhappy
Follow my Moving-To-France, Living-In-Paris Expat Adventures 🇫🇷
👉 Bonjhola podcast
And here's where to find my Book on Interior Design Psychology 📚
👉 Happy Starts at Home

Hey interior designers! We’re living in an exciting era, watching AI technology unfold before our eyes. Of course, just like when the printing press, the telephone, or even TV emerged, people are scared AI is going end life as we know it. Are they right? Is AI going to take our interior design jobs?

🔍 In this episode, we explore:

• Why AI isn't as threatening to interior designers as it seems.
• The current limitations of AI in design, from wonky fingers to impractical build concepts.
• The irreplaceable human elements of interior design: creativity, client communication, and problem-solving.
• How to leverage AI as a tool to enhance, not replace, your design process.
• Practical tips on using AI efficiently while mastering the human touch in your projects.

From creative idea generation to managing client expectations and navigating project hurdles, this episode covers why AI can't replicate the nuanced, empathetic role of an interior designer. Learn how to ride the wave of AI innovation without fear and use it to your advantage.

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Looking for my Interior Design Business Coaching & Courses? 💪
👉 seriouslyhappy.com
Wanna be Interior Design & Expat Insta-Friends?! 😊
👉 @beseriouslyhappy
Follow my Moving-To-France, Living-In-Paris Expat Adventures 🇫🇷
👉 Bonjhola podcast
And here's where to find my Book on Interior Design Psychology 📚
👉 Happy Starts at Home

In this episode of Stuff Interior Designers Need to Know we enjoy a masterclass on marketing strategies for interior designers with Robyn White of RDW Design Studio, a website design firm dedicated to Interior Designers.
She may have come to the industry thanks to an embarrassing addiction to HGTV but she's since learned exactly what it actually takes to be a professional interior designer offering luxury services to exacting clients, and loves helping designers not only get found, but become The One to find! Of course, it helps that before Robyn did this work she spent ten years serving discerning clients in the luxury sector as the Vice President of the Manhattan location of an international art gallery. Fancy! ✨
This episode is a must-listen for anyone who needs to understand the big picture of marketing as an interior design business owner. Whether you're going to hire a professional website designer, or are still in the DIY phase, there is something for you in this episode!
Find Robyn at RDW Design Studio, or be friends with her on Instagram at @rdwdesignstudio!

---
Looking for my Interior Design Business Coaching & Courses? 💪
👉 seriouslyhappy.com
Wanna be Interior Design & Expat Insta-Friends?! 😊
👉 @beseriouslyhappy
Follow my Moving-To-France, Living-In-Paris Expat Adventures 🇫🇷
👉 Bonjhola podcast
And here's where to find my Book on Interior Design Psychology 📚
👉 Happy Starts at Home