The SEO & Video Marketing Secrets That Landed Him a Corporate Dream Job

03/27/25 • 127 min

Ever wondered what it’s like to transition from the unpredictable world of freelancing to a secure role at a top litigation law firm? This week, we sit down with Gio Mas, whose journey from SEO freelancer to corporate marketing pro is packed with insights, challenges, and surprising lessons. He shares how working within a small but powerful marketing team in a massive organization has transformed his career, highlighting the mentorship, stability, and creative freedom he’s gained along the way.

We dive deep into the high-stakes world of SEO, exploring the ever-changing landscape of search algorithms, the unexpected power of Yelp and Bing, and the freelance grind that shaped his expertise. Whether you’re a freelancer, marketer, or just curious about digital strategy, this episode is full of takeaways on how to stay ahead in a competitive, fast-moving industry.

But the real game-changer? Video marketing in the legal world. Gio reveals how firms are using video to enhance visibility, celebrate wins, and build trust on platforms like LinkedIn. From in-office shoots to remote interviews, we discuss the future of video content in corporate marketing—and even entertain dreams of relocating to vibrant cities like Boston.

Don’t miss this behind-the-scenes look at how SEO, video, and smart career moves can shape your success in today’s digital world!

Support the show

Listen to this episode on Apple Podcasts or Spotify (OR wherever you listen to your podcasts!): https://www.studiobsessions.com

Learn more about Bindra Productions: https://bindraproductions.com/

Don’t miss this behind-the-scenes look at how SEO, video, and smart career moves can shape your success in today’s digital world!

Support the show

Listen to this episode on Apple Podcasts or Spotify (OR wherever you listen to your podcasts!): https://www.studiobsessions.com

Learn more about Bindra Productions: https://bindraproductions.com/

Previous Episode

From Solo Filmmaker to Live Production Powerhouse—The Journey to Industry Success

Join us for an inspiring conversation with Quintin Sanders, a filmmaker whose international travels have sparked fresh creative energy and bold new business ideas. In this episode, we explore how traveling the world has reshaped his approach to storytelling, from navigating solo productions to capturing high-impact visuals in unfamiliar environments. Quintin’s experiences abroad have not only expanded his portfolio but also opened doors to unexpected opportunities, proving that stepping outside your comfort zone can be a game-changer in creative business.

We dive into the realities of international filmmaking, breaking down the logistical challenges of traveling with equipment versus renting gear on location. Quintin shares first-hand experiences with customs, the hidden costs of cross-border productions, and the underrated power of small comforts—like the right snacks—to keep morale high on long shoots. His expertise in live production is also on full display, as we discuss how investments in Blackmagic gear and mobile broadcasting have positioned him for the next phase of his career, from high-end corporate events to a fully-equipped studio setup.

Beyond the technical side, this episode delves into the business strategies that drive growth in the video industry. Quintin sheds light on rebranding a media company, leveraging social media to create client trust, and the impact of industry networking meetups. He also shares his vision for a nonprofit dedicated to training high school students in live broadcasting, proving that success isn’t just about revenue—it’s about legacy.

If you’re looking for practical advice, entrepreneurial insights, and an inside look at how international experiences can transform your creative career, this is an episode you won’t want to miss!

Support the show

Listen to this episode on Apple Podcasts or Spotify (OR wherever you listen to your podcasts!): https://www.studiobsessions.com

Learn more about Bindra Productions: https://bindraproductions.com/

Next Episode

Nurse by Night, Filmmaker by Day—How a Nursing Student Built a Thriving Video Business!

In this exciting episode of Studio B Sessions, we sit down with Doron Cadiente, a nursing student and night shift worker who’s also making waves in the world of filmmaking. Doron’s journey is a unique blend of security and passion—balancing the demands of healthcare while pursuing creative storytelling through Caddy Films.

We explore how Doron’s early exposure to healthcare in a high school CNA program laid a foundation for his nursing career while a life-changing trip to the Philippines ignited his love for videography. He shares insights on managing two vastly different careers, emphasizing the importance of time management, adaptability, and staying committed to your passions.

Doron’s approach to video production is all about real-world experience. From the challenges of solo shoots to mastering the business side of filmmaking, he dives deep into setting prices, building client relationships, and thriving on platforms like Upwork to secure high-paying gigs. His hands-on experiences showcase the balance between creative freedom and business acumen in the video industry.

We also touch on Doron’s strategic decision to keep a nursing job while growing Caddy Films, highlighting the value of stability while pursuing a dream. He shares plans for future projects, insights on leveraging YouTube, and tips for juggling multiple interests without burnout.

Whether you’re navigating a creative career, working in healthcare, or balancing multiple passions, this episode is packed with inspiration, actionable advice, and a fresh perspective on making it all work. Tune in and discover how Doron Cadiente brings his visions to life—one shift and one shoot at a time!

Support the show

Listen to this episode on Apple Podcasts or Spotify (OR wherever you listen to your podcasts!): https://www.studiobsessions.com

Learn more about Bindra Productions: https://bindraproductions.com/

Studio B Sessions - The SEO & Video Marketing Secrets That Landed Him a Corporate Dream Job

Transcript

Vipul Bindra00:00:04.487

hey , geo , my friend . Thanks for coming . My friend , like I really appreciate you taking the time out of your you know day I know your schedule is very busy and coming here and talking to me my pleasure , man .

Gio Mas00:00:16.785

Uh , once you told me about the new project I was like you know what that sounds really fun well , thank you .