Strategy for Creatives - Business Minus the Bullshit: Business Tips for Creative Entrepreneurs

Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our most popular episodes, originally aired on September 20, 2022.

In this episode, Sasha examines the common marketing mistakes that many business owners make and provides actionable advice on how to avoid them. Tune in to learn how to streamline your marketing strategy, save time, and convert potential clients into paying customers.

Highlights:

• [02:21] - The importance of focusing on self-care as a business owner
• [03:05] - Mistake 1: Trying to be everything for everybody
• [04:53] - Mistake 2: Lacking a strong online presence beyond social media
• [07:36] - Mistake 3: Focusing too much on yourself rather than your clients
• [09:34] - Mistake 4: Spending too much time on the wrong tasks
• [13:31] - Mistake 5: Trying to be on every social media platform
• [17:11] - Recap and actionable steps to avoid these mistakes

Actionable Tips:

1. Niche Down: Focus on one or two specialized services to better serve your target audience.
2. Build an Online Presence: Have a website or landing page to direct potential clients and gather their information.
3. Client-Centric Content: Tailor your messaging to address your clients' needs and problems.
4. Effective Time Management: Prioritize marketing activities that offer the highest ROI, such as networking and client engagement.
5. Social Media Strategy: Choose one or two platforms where your target audience is most active and dedicate your efforts there.

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In this replay episode of "Strategy for Creatives: Business Minus the Bullshit," Sasha delves into the essential topic of blogging for businesses. Originally aired in December 2021, this episode provides timeless insights into why every business should incorporate blogging into their marketing strategy. With the increasing unreliability of social media platforms, Sasha emphasizes the importance of owning your content and building a robust online presence through blogging.

Key Takeaways:

• Diversify Your Marketing Channels:
• The instability of social media platforms highlights the need for diverse marketing strategies.
• Blogs offer a reliable way to maintain visibility and control over your content.
• Provide Additional Value to Clients:
• Blogs are a fantastic way to showcase your expertise and provide valuable information to both current and potential clients.
• Building a "like, know, trust" factor through consistent, valuable content.
• Leverage Pinterest for Traffic:
• Pinterest can serve as an excellent funnel for driving traffic to your blog.
• The long shelf life of Pinterest pins can keep your content relevant and visible for years.
• Improve Google Visibility and SEO:
• Regular blogging helps improve your website’s domain authority and visibility on search engines.
• Using proper keywords and consistently updating your site boosts its relevance in search results.
• Grow Your Email List:
• Blogs are an effective tool for encouraging visitors to join your email list.
• Email lists are a direct way to communicate with your audience without relying on social media algorithms.
• Repurpose Content:
• Blogging allows you to repurpose content across different platforms, making your marketing efforts more efficient and far-reaching.
• It caters to different audience preferences, ensuring your message is accessible in multiple formats.

Action Item: Consider how blogging fits into your business strategy. Identify one or two pieces of content you’ve already created that can be transformed into blog posts. To build comfort and consistency, start with a manageable goal of blogging once a month.

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Trying to figure out the right marketing strategy can be a challenge for even the most seasoned business owner. How do you know what platforms you need to be on? Is it worth it to invest in a website? Are you even speaking to your target audience? I've worked with many clients who struggle with how to market their businesses effectively. In this episode, I'm discussing five marketing mistakes you're probably making, and what you should be doing instead.
Episode Transcript
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In this enlightening episode of the "Strategy for Creatives: Business Minus the Bullshit" podcast, I welcomed a special guest - Jessica Conoley. A writer, coach, speaker, and founder of The Creative’s Apprentice, Jessica brings a unique perspective to the intersection of creativity and business.
Dive deep with us as we unravel the mystery behind energy management in our business lives. Jessica shares her wisdom about recognizing which tasks in your business are energy-generating, energy-neutral, and energy-draining. Learn how to realign your daily routine to optimize productivity without sacrificing your creative passion.
Jessica also sheds light on the process of building a business in the creative field. If you're a creative professional grappling with the nuances of entrepreneurship, or an entrepreneur seeking ways to inject more creativity into your ventures, this discussion promises to provide valuable insights.
Finally, we discuss how to carve out a space for creativity within your business framework. Jessica shares her best tip to foster a creative environment, nurturing both business growth and personal development.
Whether you're a seasoned business owner in the creative sector, an artist turned entrepreneur, or simply a creative soul curious about business strategies, this episode is packed with actionable advice and insightful conversation.
Book a free one-on-one coaching session with Jessica to experience her coaching style and have a transformative breakthrough at jessicaconoley.com/coaching/
Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelrator
Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.

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When you think of e-commerce, you're probably picturing something like Amazon. If you're not selling products, you might not even think e-commerce is something you need. But even for us service-based businesses, having an e-commerce piece on our websites to sell things like digital downloads or occasional product offerings can help diversify where our income is coming from and boost our overall sales. In this episode, I'm talking with Kathryn Smith, an e-commerce expert, on how e-commerce can help boost your business.
Kathryn is Principal Consultant at Walton Birch, an Atlanta-based consulting firm, and co-founder of the Black Lady Business School, a networking and professional organization for women. She is an eCommerce expert, a Shopify super-fan, and Partner and she helps small businesses and entrepreneurs to launch and grow e-commerce stores.
Visit my waltonbirch.com/ for DIY-friendly marketing resources or to schedule a discovery call with Kathryn.
Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.

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