Ep. 7 - Empathizing with your customers - The role it plays in product strategy | with Jim Gregoire
10/24/17 • 25 min
Jim Gregoire is the Chief Product Officer at Openbay, an award-winning online marketplace for auto repair and provider of SaaS-based offerings for the auto care industry. Unlike most product leaders, Jim started in marketing and shifted to his current role.
We discuss what an effective product strategy entails (it needs to be truly customer-centric vs. taking an inside-out point of view), how a product leader creates the momentum that garners stakeholder buy-in and enables them to get the resources they need – and, ultimately, why establishing a product experience that delivers intrinsic value requires you to empathize with your internal and external customers.
Resources:
Jim Gregoire is the Chief Product Officer at Openbay, an award-winning online marketplace for auto repair and provider of SaaS-based offerings for the auto care industry. Unlike most product leaders, Jim started in marketing and shifted to his current role.
We discuss what an effective product strategy entails (it needs to be truly customer-centric vs. taking an inside-out point of view), how a product leader creates the momentum that garners stakeholder buy-in and enables them to get the resources they need – and, ultimately, why establishing a product experience that delivers intrinsic value requires you to empathize with your internal and external customers.
Resources:
Previous Episode
Ep. 6 - Emotions and Fear - Its impact on business momentum and you
Today we explore how fear affects us in business through the eyes of the incredible industry experts who have shared their wisdom on the show, as well as a subject matter expert who offers a lot of insight into the psychology of fear and motivation:
- Kareen Walsh, Founder and Solutions Strategist at Revampologist
- Andy Musliner, Founder and CEO of InRoad Toys
- Greg Johnston, SVP and Creative Director at AgencyQ
- Will Choi, President and CEO of Vertical Apps
- Dr. Mary Lamia, a psychologist who has spent her career studying and encouraging emotional awareness. She is the author of numerous books for kids, teenagers, and adults, including What Motivates Getting Things Done, as well as the upcoming The Upside of Shame.
Resources:
- Dr. Mary Lamia:
- What Motivates Getting Things Done: Procrastination, Emotions, and Success
- The Upside of Shame: Therapeutic Interventions Using the Positive Aspects of a "Negative" Emotion
- Will Choi:
- Greg Johnston:
- Andy Musliner:
- Kareen Walsh:
Next Episode
Ep. 8 - Digital Transformation = Business Transformation | The goal, the challenges, and how to truly make the change | with Mike Renner
The Digital Revolution has brought about fundamental changes in the way businesses operate inside and out much like the Industrial Revolution. As a result, organizations have to undertake a ‘digital transformation,’ which often requires rethinking the business itself.
Mike Renner has over 20 years of executive management experience leading technology services and consulting companies that focus on aligning everything within a business to create exceptional value around technology. As CEO of MPRE Digital, a digital transformation consultancy, he focuses on bringing Digital Products, Customer Experience, and Data/Analytics to the core of his clients’ businesses.
Resources:
- Connect with Mike on LinkedIn
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