#090: Diversify Revenue To Withstand Any Policy Change

03/18/25 • 45 min

On this episode of Strata Stories, Paul sits down with Zack Pevnick, President of California Therapy Services, to break down the real opportunities (and challenges) in Home Health Physical Therapy.

Zach and Paul Discuss:
1) Diversify Revenue and Staffing To Withstand Policy Changes
2) Acquire More Patients and Increase Their Value
3) How to Market Correctly to Home Health Agencies

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note [email protected].

Zach and Paul Discuss:
1) Diversify Revenue and Staffing To Withstand Policy Changes
2) Acquire More Patients and Increase Their Value
3) How to Market Correctly to Home Health Agencies

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note [email protected].

Previous Episode

#089: Craft A Patient Experience That Drives Revenue

On this episode of Strata Stories, Paul talks with Michael Silva, a PT Business Coach & Consultant

Michael and Paul Discuss:
1) How to create truly personalized, patient-centered care
2) Building stronger psychological connections to drive motivation
3) Standing out through exceptional patient experiences
4) Achieving business success by focusing on customers

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note [email protected]. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

Next Episode

#091: How Innovative PT Solves Chronic Disease & Low Margins

On this episode of Strata Stories, Paul sits down with Frank Benedetto, Founder of The Honey Badger Project, to discuss key strategies for physical therapists and practice owners.

They dive into:
1) The role of physical therapists in addressing the chronic disease epidemic in the U.S.
2) How new grads and business owners can innovate and implement time-leveraged strategies for growth
3) Applying Y Combinator principles to build a practice that truly meets patient needs
4) Strategies to maximize the lifetime value of each patient

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note [email protected].