Why your Origin Story matters

10/22/24 • 21 min

There's huge power in sharing your Origin Story, but so many businesses don't use them to their full potential.

In this episode of Story Slurp podcast, you'll find out why you're missing out if you're not sharing your Origin Story, why it can feel so hard and how to find and share yours.

Find out how other brands are using their Origin Stories to connect with their customers on a deeper level and how you can do the same.

And you can get your free copy of the Brand Story Canvas here (mentioned in the episode) to help you with your Origin Story.

Takeaways from this episode:

Origin stories are powerful tools for connection.
Authenticity in storytelling builds trust with customers.
Your origin story is part of your overall brand story.
Sharing your journey can inspire others and foster loyalty.
Everyone has a unique story worth telling.
Vulnerability can enhance customer relationships.
Use storytelling to make your brand memorable.
Seek external perspectives to uncover your story's value.
The how and why of your story are crucial elements.
Crafting your narrative requires clarity and intention.

Story Slurp is hosted, produced and edited by Victoria Brown.

LINKS:

Get your Brand Story Canvas here.
Get on the Brand Story Clarity Challenge wait list here.
Find out how we can help you tell your story here.

There's huge power in sharing your Origin Story, but so many businesses don't use them to their full potential.

In this episode of Story Slurp podcast, you'll find out why you're missing out if you're not sharing your Origin Story, why it can feel so hard and how to find and share yours.

Find out how other brands are using their Origin Stories to connect with their customers on a deeper level and how you can do the same.

And you can get your free copy of the Brand Story Canvas here (mentioned in the episode) to help you with your Origin Story.

Takeaways from this episode:

Origin stories are powerful tools for connection.
Authenticity in storytelling builds trust with customers.
Your origin story is part of your overall brand story.
Sharing your journey can inspire others and foster loyalty.
Everyone has a unique story worth telling.
Vulnerability can enhance customer relationships.
Use storytelling to make your brand memorable.
Seek external perspectives to uncover your story's value.
The how and why of your story are crucial elements.
Crafting your narrative requires clarity and intention.

Story Slurp is hosted, produced and edited by Victoria Brown.

LINKS:

Get your Brand Story Canvas here.
Get on the Brand Story Clarity Challenge wait list here.
Find out how we can help you tell your story here.

Previous Episode

The importance of stories in mentorship with Chelsey Baker

After getting so much out of mentoring herself, Chelsey Baker is now on a mission to show the world the power of mentoring - so much so that she created National Mentoring Day.

Mentoring is something I discovered when I trained as a coach, and can be so transformative for leaders as a mentor or mentee - hearing the stories of others who’ve been there before can make sure a difference. Storytelling is crucial in mentoring as it helps to build trust, connect with mentees, and inspire action.

On this episode you’ll find out more about the benefits of mentorship and Chelsey’s experience in the communications industry. Consider this your own mini mentoring session. Enjoy!

Find out more about National Mentoring Day here.

Story Slurp is hosted, produced and edited by Victoria Brown.

LINKS:

Get your Brand Story Canvas here.
Get on the Brand Story Clarity Challenge wait list here.
Find out how we can help you tell your story here.

Next Episode

Overcoming the fear of public speaking with Angela Lyons

Meet Angela Lyons, the graphic designer behind Lyons Creative and a wonderfully kind human being.

On our chat Angela talked about her journey to overcome her fear of public speaking, the importance of community and kindness, and what it was like growing up as a black, female creative, with so few role models out there to look up to.

We chat about the importance of storytelling, community support, and the influence of key individuals in Ange's life. They explore the struggles of visibility, the significance of representation in the creative industry, and the values that guide Ange's work.

The conversation also touches on the impact of awards, the power of vision boards, and the ongoing battle against self-doubt.

Takeaways:

Ange's journey reflects the importance of following one's passion despite societal expectations.
Key individuals who played a significant role in shaping Ange's career path.
Community support is crucial for personal and professional growth.
Visibility and self-promotion are ongoing challenges for freelancers.
Representation in the creative industry is essential for inspiring future generations.
Awards can provide recognition but do not define one's worth or success.
Vision boards can be a powerful tool for goal setting and motivation.
Overcoming self-doubt is a common struggle for many creatives.
Networking can lead to unexpected opportunities and collaborations.
The importance of giving back to the community.

Find out more about how to work with Angela here.

And look out for her upcoming podcast, 'Creatives Like Us,' aimed at amplifying the voices of people of colour in the creative field.

Story Slurp is hosted, produced and edited by Victoria Brown.

LINKS: