038. Your Roadmap for Content Marketing w/ Jeff Bartsch

If you’re an expert or a professional advisor, do NOT start a podcast, a YouTube channel, or posting on social media without having a big picture plan in place first.

If you just blindly start executing things without that plan, there’s a very good chance that you’ll put a lot of energy into something that probably isn’t getting you results you and your business need.

Should you even create content at all?

Maybe you should, and maybe you shouldn’t.

The only way to know is to have a full plan in place, and that’s what we’re talking about in this episode.

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💡 RESOURCES

The Story Greenlight RoadmapTM: https://www.storygreenlight.com/consult

📝 SHOW NOTES

00:00 Don't create content without a plan

01:07 Our first experiences creating social media content

02:36 Questions to answer before making content

03:21 Different professionals show up differently online

05:00 Answers you need before making content

05:54 The Story Greenlight RoadmapTM: Story Alignment

07:03 Who are the characters in your business's story?

08:51 The Story Greenlight RoadmapTM: Messaging

09:42 The Story Greenlight RoadmapTM: Strategy

10:09 Different strategies for different contexts and businesses

11:42 What resources do you have to make content?

12:21 What kind of content is necessary?

12:57 The Story Greenlight RoadmapTM: Implementation

13:52 What goes into implementation?

14:24 What does YOUR roadmap to success look like?

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