17 - Calum & Christine Gawthorpe - CG Swim School
01/02/25 • 29 min
Today, James sits down with Calum and Christine Gawthorpe from CG Swim School to discuss the innovative strategies they've implemented to grow their swimming school.
The pair share their splashy journey from starting small with just a few clients to making a big wave with 400+ swimmers.
They've tackled growth with clever strategies like adopting slick admin tech and constantly refreshing their class offerings based on real community feedback.
Along the way, they've learned the art of delegating, ensuring their team has room to float new ideas. This episode is packed with lessons on using authenticity in branding, the magic of targeted advertising, and making a splash with innovative swim programs—all served with a hearty dose of fun and enthusiasm.
Listen now, for a wave of inspiration and practical insights that could help any activity business swim rather than sink! 💦
Stay tuned for more insightful episodes from Steps2Success, where we help you navigate the challenges of running a children's activity organisation with practical advice and expert insights.
Created with pride by LoveAdmin
Edited with finesse by Making Digital Real
Today, James sits down with Calum and Christine Gawthorpe from CG Swim School to discuss the innovative strategies they've implemented to grow their swimming school.
The pair share their splashy journey from starting small with just a few clients to making a big wave with 400+ swimmers.
They've tackled growth with clever strategies like adopting slick admin tech and constantly refreshing their class offerings based on real community feedback.
Along the way, they've learned the art of delegating, ensuring their team has room to float new ideas. This episode is packed with lessons on using authenticity in branding, the magic of targeted advertising, and making a splash with innovative swim programs—all served with a hearty dose of fun and enthusiasm.
Listen now, for a wave of inspiration and practical insights that could help any activity business swim rather than sink! 💦
Stay tuned for more insightful episodes from Steps2Success, where we help you navigate the challenges of running a children's activity organisation with practical advice and expert insights.
Created with pride by LoveAdmin
Edited with finesse by Making Digital Real
Previous Episode
16 - Who loves you baby? Reviews - Mini Marketing December Edition with Abi Jacks
In this episode, Abi explores the crucial world of reviews.
Reviews not only enhance your club's online reputation but also influence potential customers' decisions and improve your visibility on search engines.
Abi breaks down why they matter, where to collect them, and how to leverage customer feedback to boost your club's standing. Exploring key platforms like Trustpilot, Google reviews, and more, offering strategies to gather positive feedback and effectively manage both praise and criticism.
So, whether you're looking to reassure prospective members or climb higher in search rankings, this episode is packed with actionable insights to enhance your review management game.
Stay tuned for more insightful episodes from Steps2Success, where we help you navigate the challenges of running a children's activity organisation with practical advice and expert insights.
Created with pride by LoveAdmin
Edited with finesse by Making Digital Real
Next Episode
18 - Award Building - Yes, You're Awesome - Abi Jacks January Mini Marketing
Today, we're exploring the world of industry awards - a topic that might feel daunting to many. Awards aren't just for the big, flashy companies; they're accessible to all and can significantly elevate your business by enhancing credibility, serving as a potent marketing tool, and recognising your team’s hard work.
In this episode, I'll break down the benefits of entering awards, provide strategies to boost your confidence for submissions, and share insights on crafting an award entry that stands out.
So, let’s dive in and discover how you can showcase your achievements and why it's essential to celebrate the hard work behind your success.
Stay tuned to learn how to make awards a part of your marketing strategy, effectively using them to boost your brand's visibility and credibility.
Stay tuned for more insightful episodes from Steps2Success, where we help you navigate the challenges of running a children's activity organisation with practical advice and expert insights.
Created with pride by LoveAdmin
Edited with finesse by Making Digital Real
Step2Success: Growth & Marketing for Children's Activity Providers - 17 - Calum & Christine Gawthorpe - CG Swim School
Transcript
Hey everybody, this is James, strategic business manager at Love Admin, and you're listening to the Guided Growth Podcast, where we'll be taking you through the basics of growing your activity organisation with real insights and real actions you can apply to your organisation.
Hey guys, welcome to episode 17 of the Step to Success Podcast, giving you the ideas and inspiration to take your children's activity business to the next level.
If you like this episode you’ll love
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