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Branding Success: Image, Perception & Persona –Insights from Jryze

Summary:

Branding expert Jryze joins Stay on Course with Julie Riga to discuss the key ingredients for branding success. He shares his journey from homelessness to helping businesses build powerful brands, including his role in Evan Carmichael’s YouTube growth. J emphasizes branding as more than just logos and color schemes—it’s about brand image, brand perception, and focusing on one persona to create a strong connection with the audience. He highlights how personal traits, taglines, and distinctive communication styles contribute to brand recognition, using examples like Gary Vaynerchuk and Alex Hormozi. With insights from major brands like Nike and Spanx, J inspires listeners to refine their own brands by crafting messages that resonate with their ideal audience.

Main Article:

In this episode of Stay on Course, host Julie Riga welcomes branding expert Jryze, a self-made entrepreneur who rose from homelessness to helping businesses build powerful brands. J shares his journey, including how he played a pivotal role in growing Evan Carmichael’s YouTube following from 1,000 to 3 million subscribers. Now, he focuses on guiding other entrepreneurs in creating strong, recognizable brands. Throughout the conversation, J emphasizes the importance of branding beyond just logos and color schemes, explaining that a brand is truly about reputation, perception, and connection with the audience.

J breaks down the three key ingredients for branding success: brand image, which ensures consistency in visual elements; brand perception, which defines how an audience experiences a brand; and focusing on one persona, which allows for a more targeted and impactful approach. He highlights how elements like color schemes, taglines, and personal traits (such as Alex Hormozi’s signature beard or David Goggins’ intense speech style) contribute to brand recognition. Julie and J discuss how these elements create a brand that resonates deeply with an audience.

Key Ingredients:

Brand Image – Establishing a consistent visual identity, including logos, colors, and design elements that create instant recognition.

Brand Perception – Shaping how an audience experiences and interacts with a brand, ensuring alignment between messaging and customer expectations.

Focused Persona – Defining one clear persona to connect with, making brand messaging more targeted and impactful.

Signature Traits & Communication Style – Using unique personal elements like taglines, speech patterns, or visual identifiers (e.g., Alex Hormozi’s beard, David Goggins’ intensity) to enhance brand recognition.

Audience-Centric Branding – Understanding the audience’s needs and crafting messages that resonate with them, rather than just focusing on self-expression.

Connect with Jryze

Discover more branding insights from Jryze and learn how to elevate your brand. Connect with him across platforms to explore his expertise in brand perception, image, and audience connection.

🔹 Website: www.ryzeonline.com

🔹 Instagram & Twitter (X): @ryzeonline

About Julie Riga

Learn More About Julie: Julie Riga Website / linkedin.com/in/julieriga

Julie Riga is a certified coach, trainer, speaker and author with over 20 years of experience in the Pharma Industry. Julie’s education is vast with studies that include business, communications, training and executive coaching.

Julie started on this journey because she had a strong desire to pass on the knowledge and skills passed on to her by her father, Ennio Riga, an inspirational man who taught her how to keep going irrespective of the challenges that life may present you with.

Based in New Jersey, Julie has travelled the world supporting corporations, business leaders and individuals on their journey of empowerment and growth.

#SuccessMindset #Resilience #Motivation #Inspiration #CareerGrowth