Get Social Smart with Katie Lance
12/09/20 • 26 min
Our guest on this episode of the Start With A Win podcast is Katie Lance, CEO and Owner of Katie Lance Consulting, and industry expert on integrating social media acuity into real estate. In the midst of turbulent 2020 we have all experienced, Katie observed a lot of real estate professionals trying to “set it and forget it” regarding their social media, posting things that may or may not be relevant and not engaging with followers. She said some people tend to communicate the bare minimum, such as logistical information about their hours, safety procedures, or their adherence to local ordinances. This practice creates missed opportunities for connecting with audiences on a personal level and being authentic about the state of things.
For 2021, Katie’s primary tips for being social smart are to get intentional about how to connect with people and to concentrate on building up a content library that exists outside of social media and can be repurposed for multiple channels. By focusing on these two pointers, real estate professionals can transition from chasing leads to attracting business. The content you create should provide value to your audiences – which could be different depending on the platform – and it should communicate your commitment to serving your clients and prospects, so they want to keep in touch with you.
Katie is an avid user of an editorial calendar, a straightforward way to plan and be intentional with your messaging. Sitting down at the end of the year and brainstorming a list of the most commonly asked questions, most engaged with topics, and most common email topics is a great way to jumpstart your editorial calendar for next year. Take a look at your calendar and plot where the topics should go. Consider your business goals and the frequency you’re aiming for, and then leave room for time-sensitive or current events related posts along the way, being conscious of how and where each piece of content can be shared or repurposed. Remember that consistency builds trust.
Connect with Katie:
https://www.facebook.com/KatieLanceConsulting/
https://www.linkedin.com/in/katielance
Connect with Adam:
https://www.startwithawin.com/
https://www.facebook.com/REMAXAdamContos
https://twitter.com/REMAXAdamContos
https://www.instagram.com/REMAXadamcontos/
Leave us a voicemail:
888-581-4430
Our guest on this episode of the Start With A Win podcast is Katie Lance, CEO and Owner of Katie Lance Consulting, and industry expert on integrating social media acuity into real estate. In the midst of turbulent 2020 we have all experienced, Katie observed a lot of real estate professionals trying to “set it and forget it” regarding their social media, posting things that may or may not be relevant and not engaging with followers. She said some people tend to communicate the bare minimum, such as logistical information about their hours, safety procedures, or their adherence to local ordinances. This practice creates missed opportunities for connecting with audiences on a personal level and being authentic about the state of things.
For 2021, Katie’s primary tips for being social smart are to get intentional about how to connect with people and to concentrate on building up a content library that exists outside of social media and can be repurposed for multiple channels. By focusing on these two pointers, real estate professionals can transition from chasing leads to attracting business. The content you create should provide value to your audiences – which could be different depending on the platform – and it should communicate your commitment to serving your clients and prospects, so they want to keep in touch with you.
Katie is an avid user of an editorial calendar, a straightforward way to plan and be intentional with your messaging. Sitting down at the end of the year and brainstorming a list of the most commonly asked questions, most engaged with topics, and most common email topics is a great way to jumpstart your editorial calendar for next year. Take a look at your calendar and plot where the topics should go. Consider your business goals and the frequency you’re aiming for, and then leave room for time-sensitive or current events related posts along the way, being conscious of how and where each piece of content can be shared or repurposed. Remember that consistency builds trust.
Connect with Katie:
https://www.facebook.com/KatieLanceConsulting/
https://www.linkedin.com/in/katielance
Connect with Adam:
https://www.startwithawin.com/
https://www.facebook.com/REMAXAdamContos
https://twitter.com/REMAXAdamContos
https://www.instagram.com/REMAXadamcontos/
Leave us a voicemail:
888-581-4430
Previous Episode
Quick Win: Set Your Default To Action
When you face pressure in life or in business, what is your immediate response? All responses could be boiled down to two categories – action or emotion – and only one of these is healthy and helpful. You can set your default response to action, which will lead you to getting things done, rather than emotion, which will cause you to get frustrated, distracted, worried, or many other things before you even consider getting things done. Be conscious of how you react by default and work to shift towards taking action instead.
Connect with Adam:
https://www.startwithawin.com/
https://www.facebook.com/REMAXAdamContos
Next Episode
Being Proactive with Your 2021 Business Planning
This episode of Start With A Win provides listeners with a framework for planning for 2021 while evaluating the crazy year that was 2020 and regrouping to start next year with a win. Your goal after this episode should be to write out a business plan for Q1 of 2021 that can replicate for the remaining quarters. Take the time to write it down now so you can be intentional with your goals and actions. Your 2021 plan should include these four aspects:
- Business plan – Walk through these three questions: “Who do you serve?”, “What is their biggest challenge?”, and “Does your product or service solve it?” Consider what business functions are working and which are not, evaluating what you might need to stop, start, or continue. Remember to spend time working on your business rather than only working in your business.
- People plan – Whether you are a sole proprietor or you have a team around you, sit down and go through each position to gauge results and come up with a plan for what you need to stop, start, or continue. Perhaps like many businesses, you have had to pivot to a different model or structure due to COVID-19. Consider what changes may be needed long-term or short-term to accommodate safety protocols.
- Customer plan – Your customers' needs have most likely changed since your last business planning session. Listen to what they are saying through the feedback they are giving you directly or indirectly, and put together a plan for things you need to stop, start, or continue.
- Profit plan – There is no ROI in a goal, only ROI in action. Evaluate what adjustment you may need to make next year to fill in the gaps or make up some lost margins in 2020.
If you need help to structure your thoughts regarding where you are now and where you need to go, head over to StartWithAWin.com to download our business plan format!
Connect with Adam:
https://www.startwithawin.com/
https://www.facebook.com/REMAXAdamContos
https://twitter.com/REMAXAdamContos
https://www.instagram.com/REMAXadamcontos/
Leave us a voicemail:
888-581-4430
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