
EP 347 - Library Advocacy Support with John Chrastka of EveryLibrary
02/16/24 • 56 min
Mark interviews John Chrastka, the executive director of EveryLibrary, the first nationwide political action committee for libraries, and the EveryLibrary Institute, a nonprofit research and training organization focused on the future of library funding.
Prior to the interview, Mark shares a personal update, reads comments from recent episodes, and says a word about this episode's sponsor.
This episode is sponsored by An Author's Guide to Working with Libraries and Bookstores.
You can get the book online, order it through your local bookstore, or ask for it as your local library.
Smashwords Link (Coupon Discount for Feb/March 2024)
In the interview, Mark and John talk about:
- John starting off his career in publishing as a bookseller in a small neighborhood Chicago community bookstore, and how that led to becoming a publishing sales rep
- Migrating over to the Ed-Tech realm as the internet came around
- Moving on over to The American Library Association from there
- What EveryLibrary is: a 501(c)(4) organization that is a political action committee for libraries
- How it's more of a network than a membership that is about 330,000 people strong
- Telling stories about how libraries are solutions to problems for people and librarians as enactors of those solutions
- In about 37 states, public libraries actually have to go to election days to get their funding secured
- The four different ways that voters stratify:
- Believers - People who love the library and have a relationship with their library (25%)
- Questioners
- Suspicious Voters
- Never Gonna Vote for you Never (22 to 25%)
- The answer for people who question the value of a local library because they "don't do books"
- How the library as a source for reading grew from 19% to 24% during the pandemic and the way that percentage is continue to hold in 2024
- The way that the isolating of society is not just a library issue but a public health issue
- The popularity of book banning in the United States in recent years and the fact that it's easier to censor a book than it is to attack a person or a population
- How this censorship and book banning isn't merely a matter of freedom of speech issue, but a matter of human rights
- The pernicious nature of using the term "obscenity" and "obscene" to criminalize particular pupulations and to help skirt around First Amendment rights
- How libraries are an affordable way to put tax dollars to good use in the way they provide so much to their local communities
- The multiple pathways they have to help people move from "aware" to "active"
- And more . . .
After the interview Mark reflects on how books are being banned and censored as an underhanded way to strike at specific demographics and populations, and the value in focusing on the "Suspicious Voters" as a brilliant strategy.
Links of Interest:
- EveryLibrary
- fightforthefirst.org
- Canadian Federation of Library Associations
- Canadian Library Association
- Ontario Library Association
- Canadian Urban Libraries Council
- Superstars Writing Seminars
- Author, Author (Indie Bookseller - Laura Hayden)
- Fantasy Island (TV Show)
- An Author's Guide to Working With Bookstores and Libraries
- Smashwords Link (eBook 57% Off until end of Feb 2024)
Mark interviews John Chrastka, the executive director of EveryLibrary, the first nationwide political action committee for libraries, and the EveryLibrary Institute, a nonprofit research and training organization focused on the future of library funding.
Prior to the interview, Mark shares a personal update, reads comments from recent episodes, and says a word about this episode's sponsor.
This episode is sponsored by An Author's Guide to Working with Libraries and Bookstores.
You can get the book online, order it through your local bookstore, or ask for it as your local library.
Smashwords Link (Coupon Discount for Feb/March 2024)
In the interview, Mark and John talk about:
- John starting off his career in publishing as a bookseller in a small neighborhood Chicago community bookstore, and how that led to becoming a publishing sales rep
- Migrating over to the Ed-Tech realm as the internet came around
- Moving on over to The American Library Association from there
- What EveryLibrary is: a 501(c)(4) organization that is a political action committee for libraries
- How it's more of a network than a membership that is about 330,000 people strong
- Telling stories about how libraries are solutions to problems for people and librarians as enactors of those solutions
- In about 37 states, public libraries actually have to go to election days to get their funding secured
- The four different ways that voters stratify:
- Believers - People who love the library and have a relationship with their library (25%)
- Questioners
- Suspicious Voters
- Never Gonna Vote for you Never (22 to 25%)
- The answer for people who question the value of a local library because they "don't do books"
- How the library as a source for reading grew from 19% to 24% during the pandemic and the way that percentage is continue to hold in 2024
- The way that the isolating of society is not just a library issue but a public health issue
- The popularity of book banning in the United States in recent years and the fact that it's easier to censor a book than it is to attack a person or a population
- How this censorship and book banning isn't merely a matter of freedom of speech issue, but a matter of human rights
- The pernicious nature of using the term "obscenity" and "obscene" to criminalize particular pupulations and to help skirt around First Amendment rights
- How libraries are an affordable way to put tax dollars to good use in the way they provide so much to their local communities
- The multiple pathways they have to help people move from "aware" to "active"
- And more . . .
After the interview Mark reflects on how books are being banned and censored as an underhanded way to strike at specific demographics and populations, and the value in focusing on the "Suspicious Voters" as a brilliant strategy.
Links of Interest:
- EveryLibrary
- fightforthefirst.org
- Canadian Federation of Library Associations
- Canadian Library Association
- Ontario Library Association
- Canadian Urban Libraries Council
- Superstars Writing Seminars
- Author, Author (Indie Bookseller - Laura Hayden)
- Fantasy Island (TV Show)
- An Author's Guide to Working With Bookstores and Libraries
- Smashwords Link (eBook 57% Off until end of Feb 2024)
Previous Episode

EP 346 - 4 More Publishing Pitfalls for Authors
A solo episode where Mark shares an excerpt from four elements from his book PUBLISHING PITFALLS FOR AUTHORS.
- PAST
- PATRIARCHY
- PAUSE
- PAYING
The main content (those four points) are read by Mark's AI voice via Eleven Labs.
Links of Interest:
- EP 246 - Four of The Pitfalls of Publishing
- An Author's Guide to Working With Bookstores and Libraries
- Smashwords Link (eBook 57% Off until end of Feb 2024)
- Mark's YouTube Channel
- Buy Mark a Coffee
- Patreon for Stark Reflections
- Superstars Writing Seminars
- How to Write a Howling Good Story
- The Relaxed Author
- Publishing Pitfalls for Authors
- An Author's Guide to Working with Libraries & Bookstores
- Wide for the Win
- Mark's Canadian Werewolf Books
- The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles
- Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard
The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0
Next Episode

EP 348 - Amanda Byrd on Direct Sales and AuthorsGoDirect
Mark interviews Amanda Byrd about her writing, direct sales, and the new platform she has launched called AuthorsGoDirect.
Prior to the interview, Mark reads comments from recent episodes, welcomes new patrons Rob Johnson, Jennifer Brinn, and Rasana Atreya and then shares a word about this episode's sponsor.
This episode is sponsored by ScribeCount (affiliate link). Spend less time logging in to multiple platforms and crunching numbers, and more time writing and marketing your books thanks to ScribeCount's handy all-in-one interface.
In the interview, Mark and Amanda talk about:
- How Amanda started writing non-fiction as a kind of joke back in 2015
- Writing in car journals since she'd spent much of her life around cars
- Amanda's flagship female serial killer novels
- The new series that'll feature taking different historic female public figures and turning them into serial killers - starting with Amelia Earheart
- Describing her fiction as "Dexter meets American Psycho, but female"
- Recognizing a hole in the industry related to author newsletters
- Coming up with BooksGoDirect.com as a direct-sales only newsletter where the author provides the coupon code and the link
- The importance of owning all the data related to your readers/customers
- The ability for indie authors to add all kinds of bonus materials and direct-purchase swag related to their books
- How BooksGoDirect is currently a weekly newsletter that will eventually evolve into a daily send to readers
- The concern related to what happens with your writing when you spent so much time focusing on a tool that's helpful to writers
- Advice Amanda would offer to authors interested in learning more about selling direct
- And more . . .
After the interview Mark reflects on authors who see a gap in the market or a hole that needs to be filled and, instead of sitting back, they step up and do something about it. He also reflects on a few other things that he can't remember as he's typing up these show notes. But that happens sometimes. He can't even remember what he had for breakfast earlier today. (Does anyone even read these shownotes anyway?)
Links of Interest:
- Amanda Byrd
- BooksGoDirect.com
- IndieAudioBookDeals.com
- ScribeCount (Mark's Affiliate Link)
- EP 347 - Library Advocacy Support with John Chrastka of EveryLibrary
- Mark's YouTube Channel
- Buy Mark a Coffee
- Patreon for Stark Reflections
- An Author's Guide to Working With Bookstores and Libraries
- Smashwords Link (eBook 57% Off until end of Feb 2024)
- The Relaxed Author
- Publishing Pitfalls for Authors
- An Author's Guide to Working with Libraries & Bookstores
- Wide for the Win
- Mark's Canadian Werewolf Books
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