Attracting the Constantly Connected Consumer

08/31/16 • 27 min

In a world where consumers are inundated with information, how can a company use social media to stand out? In this episode of Stanford Innovation Lab, Tina Seelig interviews Clara Shih, CEO and co-founder of Hearsay Social, and author of two books on social-media strategy. Clara discusses the history and future of social media, highlighting the opportunities many companies are missing in their own social strategies, and shares tips for getting the most out of social-media strategy.

Previous Episode

How to Succeed by Failing ‘Ferrari Fast’

People in Silicon Valley often talk about failing fast. But what exactly does that mean? In this pilot episode of STVP’s new podcast series, Stanford Innovation Lab, Professor of the Practice Tina Seelig interviews serial entrepreneur Alberto Savoia, who describes how to fail smart. Based on his experiences founding two companies, as well as his time at Google and Sun Microsystems, Alberto discusses different types of failure, and how specific practices can be used to fail faster and more efficiently using a concept he calls “pretotyping.”

Next Episode

Healing Broken Teams from Inside Out

What is the number one cause for failure in early-stage startups? Team issues! In this episode of Stanford Innovation Lab, Tina Seelig interviews executive coach Michael Terrell. Michael is the founder and managing partner of Terrell Leadership Group, and co-author of The Inside Out Effect, which focuses on effective leadership. In this conversation, Michael shares his insights on effective team dynamics, his process for diagnosing team issues, and examples of how he works through team challenges.