Launching Your Book with Aryn Van Dyke
05/02/24 • 93 min
Launching a book - whether as a first-time author or as a publishing superstar - is an exceedingly challenging endeavor. It involves both art and science.
And maybe a little secret sauce.
Not many people know that better than Aryn Van Dyke, owner of Book Rockstar, a book launch consultancy that helps authors develop marketing strategies, build their brand, sell more books, and “ feel like a rockstar throughout the process.” From growing an author’s platform to choosing just the right editorial quote for a book’s front cover, Aryn has seen what works and what definitely doesn’t when it comes to turning ideas into bestsellers. The result? A heaping plateful of insight and tools that could take YOUR book idea to the top of the charts..
On this exciting episode of SP&S you’ll learn:
- 00:00:00 // Tomfoolery and banter
- 00:02:56 // Introducing Aryn Van Dyke
- 00:05:11 // What first-time authors do for a successful launch
- 00:12:39 // How to successfully grow a platform
- 00:23:00 // What your role in marketing your book should look like
- 00:44:27 // How to develop content that will connect with an even bigger audience
- 01:02:13 // How to define your niche in the Amazon marketplace
- 01:24:57 // The reality of author platforms and what publishers are looking for
Aryn Van Dyke is a nonfiction book launch consultant and author coach. She spent five years at HarperCollins helping authors promote their books and build their brand. She’s worked on more than 100 book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres.
Our delicious conversation with Aryn Van Dyke spills over with practical tips and behind-the-scenes insight as she delivers a recipe for successfully launching your book. Bon Appetit!
***
Thanks as always to our sponsor, YOUTH SPEAKER UNIVERSITY. At YSU, you can learn how to launch and grow your speaking business, write and publish your book, and launch your online course! Watch the intro video NOW:
***
CONNECT WITH ARYN
Aryn’s website: http://bookrockstar.com
LinkedIn: https://www.linkedin.com/in/aryn-van-dyke/
Instagram: @thebookmarketer
MUSIC
Flourish by Londau
FREE TRAINING: Learn how to grow your impact and income on stage, page, and screen at https://stagepagescreen.com
Launching a book - whether as a first-time author or as a publishing superstar - is an exceedingly challenging endeavor. It involves both art and science.
And maybe a little secret sauce.
Not many people know that better than Aryn Van Dyke, owner of Book Rockstar, a book launch consultancy that helps authors develop marketing strategies, build their brand, sell more books, and “ feel like a rockstar throughout the process.” From growing an author’s platform to choosing just the right editorial quote for a book’s front cover, Aryn has seen what works and what definitely doesn’t when it comes to turning ideas into bestsellers. The result? A heaping plateful of insight and tools that could take YOUR book idea to the top of the charts..
On this exciting episode of SP&S you’ll learn:
- 00:00:00 // Tomfoolery and banter
- 00:02:56 // Introducing Aryn Van Dyke
- 00:05:11 // What first-time authors do for a successful launch
- 00:12:39 // How to successfully grow a platform
- 00:23:00 // What your role in marketing your book should look like
- 00:44:27 // How to develop content that will connect with an even bigger audience
- 01:02:13 // How to define your niche in the Amazon marketplace
- 01:24:57 // The reality of author platforms and what publishers are looking for
Aryn Van Dyke is a nonfiction book launch consultant and author coach. She spent five years at HarperCollins helping authors promote their books and build their brand. She’s worked on more than 100 book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres.
Our delicious conversation with Aryn Van Dyke spills over with practical tips and behind-the-scenes insight as she delivers a recipe for successfully launching your book. Bon Appetit!
***
Thanks as always to our sponsor, YOUTH SPEAKER UNIVERSITY. At YSU, you can learn how to launch and grow your speaking business, write and publish your book, and launch your online course! Watch the intro video NOW:
***
CONNECT WITH ARYN
Aryn’s website: http://bookrockstar.com
LinkedIn: https://www.linkedin.com/in/aryn-van-dyke/
Instagram: @thebookmarketer
MUSIC
Flourish by Londau
FREE TRAINING: Learn how to grow your impact and income on stage, page, and screen at https://stagepagescreen.com
Previous Episode
The Subtle Art of Public Speaking with DK
Preparing a great presentation takes more than just practice.
It takes learning about your audience, developing channels of communication with them before and after, seeking feedback from trustworthy voices, revising and reiterating until your eyes are blurry. It also requires some personal reflection to discover WHY you’re doing things the way you are.
DK (yes, that’s his full legal name) is an expert guide when it comes to the entire preparation process. Having helped hundreds of speakers prepare and deliver their content, he knows the subtle differences between practicing and preparing. More importantly, he knows the difference between being just another talking head and being a truly engaging speaker that can bring insight and transformation to their audience.
On this episode of SP&S you’ll learn:
- 00:00:00 // Tomfoolery and banter
- 00:02:10 // Introducing DK
- 00:07:02 // Helpful tips on how to best use slides in your presentation
- 00:26:52 // The critical thing DK learned by “faking” his way through a TedX talk
- 00:32:26 // An unconventional (and potentially game-changing) approach to crafting your speech
- 01:00:55 // Pro tips on developing and presenting your content virtually
- 01:25:37 // What your responsibility is toward your audience
DK is a sought after speaker coach that helps leaders craft and deliver impressive presentations. For nearly ten years he organized and ran TedX Wellington (in New Zealand’s capital city). Hailing from Wales, formerly making his home in New Zealand, and now living in England, DK's international reputation and platform allows him to serve leaders around the world with his expertise (and his love for Minimalism). His insights and experience will absolutely help YOU better prepare great presentations that will impress and serve your audience well.
We hope you enjoy all the goodness and “rolled ‘R’s” in this episode as much as we did!
***
Thanks as always to our sponsor, YOUTH SPEAKER UNIVERSITY. At YSU, you can learn how to launch and grow your speaking business, write and publish your book, and launch your online course! Watch the intro video NOW:
***
CONNECT WITH DK
- DK’s website: http://justadandak.com
- LinkedIn: https://www.linkedin.com/in/justadandak/
- DK's TED x talk (discussed in the podcast): https://www.youtube.com/watch?v=xSp78RwcAS4
- DK's video podcast (mentioned in the podcast), CreativeWelly
MUSIC
Flourish by Londau
FREE TRAINING: Learn how to grow your impact and income on stage, page, and screen at https://stagepagescreen.com
Next Episode
Discover Your Core Message with Nicki Joiner
In order to grow your income and impact you need to identify and embrace your "core message."
A core message is like a life theme that is uniquely yours. It's formed by your experiences, temperament, talents, and gifts. If categories like topics, styles, and target audiences were flowers, your core message would be the root system connecting and feeding them all.
Some might call it your "why" or your "calling" or your "Inner Red Power Ranger" (just us?). Whatever you call it, you have to understand it so that your decisions can be guided by it and not by an anxious striving to pick the most marketable topic or technique.
Nicki Joiner understands the importance of identifying your core message. More importantly, she's in the thick of it herself. And her journey to identify it (and the insight she's gleaned along the way) are PURE GOLD.
In this episode, we'll get to the gold through:
- 00:00:35 // Witty banter & tomfoolery
- 00:04:45 // Introducing Nicki Joiner
- 00:11:11 // Discovering how "working on yourself" is critical to unveiling your core message
- 00:15:42 // Asking the question: How clear should your core message be before you're ready to go public with it?
- 00:20:00 // Finding the link between your core message and your decision-making
- 00:24:20 // Listening in on the back and forth between Nicki and Josh as they discuss the "Shipp-tastic Ultimate Venn Diagram of Feedback & Success" (Editor's note: title pending): a Venn Diagram with the potential to launch an overwhelmingly successful next chapter of your life and business (Editor's other note: Josh didn't make this claim but the editor does).
Nicki Joiner is a public speaker and consultant who helps people navigate diverse environments with confidence and understanding. She takes a practical approach to addressing some of the most pressing issues in companies and organizations across North America. Nicki regularly speaks about community-building, confidence, self-awareness, and inclusion with companies like NASA, Girls, inc ., Meeting Professionals International (MPI), and over sixty colleges and universities.
Join the conversation now and enjoy the pure gold that is Nicki Joiner!
***
Thanks as always to our sponsor, YOUTH SPEAKER UNIVERSITY. At YSU, you can learn how to launch and grow your speaking business, write and publish your book, and launch your online course! Watch the intro video NOW:
***
CONNECT WITH NICKI
Nicki's website: http://nickijoiner
Nicki on Insta: @thatsoniickki
MUSIC
Flourish by Londau
FREE TRAINING: Learn how to grow your impact and income on stage, page, and screen at https://stagepagescreen.com
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