Discover Your Core Message with Nicki Joiner

06/03/24 • 57 min

In order to grow your income and impact you need to identify and embrace your "core message."

A core message is like a life theme that is uniquely yours. It's formed by your experiences, temperament, talents, and gifts. If categories like topics, styles, and target audiences were flowers, your core message would be the root system connecting and feeding them all.

Some might call it your "why" or your "calling" or your "Inner Red Power Ranger" (just us?). Whatever you call it, you have to understand it so that your decisions can be guided by it and not by an anxious striving to pick the most marketable topic or technique.

Nicki Joiner understands the importance of identifying your core message. More importantly, she's in the thick of it herself. And her journey to identify it (and the insight she's gleaned along the way) are PURE GOLD.

In this episode, we'll get to the gold through:

00:00:35 // Witty banter & tomfoolery
00:04:45 // Introducing Nicki Joiner
00:11:11 // Discovering how "working on yourself" is critical to unveiling your core message
00:15:42 // Asking the question: How clear should your core message be before you're ready to go public with it?
00:20:00 // Finding the link between your core message and your decision-making
00:24:20 // Listening in on the back and forth between Nicki and Josh as they discuss the "Shipp-tastic Ultimate Venn Diagram of Feedback & Success" (Editor's note: title pending): a Venn Diagram with the potential to launch an overwhelmingly successful next chapter of your life and business (Editor's other note: Josh didn't make this claim but the editor does).

Nicki Joiner is a public speaker and consultant who helps people navigate diverse environments with confidence and understanding. She takes a practical approach to addressing some of the most pressing issues in companies and organizations across North America. Nicki regularly speaks about community-building, confidence, self-awareness, and inclusion with companies like NASA, Girls, inc ., Meeting Professionals International (MPI), and over sixty colleges and universities.

Join the conversation now and enjoy the pure gold that is Nicki Joiner!

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Thanks as always to our sponsor, YOUTH SPEAKER UNIVERSITY. At YSU, you can learn how to launch and grow your speaking business, write and publish your book, and launch your online course! Watch the intro video NOW:

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CONNECT WITH NICKI

Nicki's website: http://nickijoiner

Nicki on Insta: @thatsoniickki

MUSIC

Flourish by Londau

FREE TRAINING: Learn how to grow your impact and income on stage, page, and screen at https://stagepagescreen.com

In order to grow your income and impact you need to identify and embrace your "core message."

In this episode, we'll get to the gold through:

00:00:35 // Witty banter & tomfoolery
00:04:45 // Introducing Nicki Joiner
00:11:11 // Discovering how "working on yourself" is critical to unveiling your core message
00:15:42 // Asking the question: How clear should your core message be before you're ready to go public with it?
00:20:00 // Finding the link between your core message and your decision-making
00:24:20 // Listening in on the back and forth between Nicki and Josh as they discuss the "Shipp-tastic Ultimate Venn Diagram of Feedback & Success" (Editor's note: title pending): a Venn Diagram with the potential to launch an overwhelmingly successful next chapter of your life and business (Editor's other note: Josh didn't make this claim but the editor does).

Join the conversation now and enjoy the pure gold that is Nicki Joiner!

***

CONNECT WITH NICKI

Nicki's website: http://nickijoiner

Nicki on Insta: @thatsoniickki

MUSIC

Flourish by Londau

FREE TRAINING: Learn how to grow your impact and income on stage, page, and screen at https://stagepagescreen.com

Previous Episode

Launching Your Book with Aryn Van Dyke

Launching a book - whether as a first-time author or as a publishing superstar - is an exceedingly challenging endeavor. It involves both art and science.

And maybe a little secret sauce.

Not many people know that better than Aryn Van Dyke, owner of Book Rockstar, a book launch consultancy that helps authors develop marketing strategies, build their brand, sell more books, and “ feel like a rockstar throughout the process.” From growing an author’s platform to choosing just the right editorial quote for a book’s front cover, Aryn has seen what works and what definitely doesn’t when it comes to turning ideas into bestsellers. The result? A heaping plateful of insight and tools that could take YOUR book idea to the top of the charts..

On this exciting episode of SP&S you’ll learn:

00:00:00 // Tomfoolery and banter
00:02:56 // Introducing Aryn Van Dyke
00:05:11 // What first-time authors do for a successful launch
00:12:39 // How to successfully grow a platform
00:23:00 // What your role in marketing your book should look like
00:44:27 // How to develop content that will connect with an even bigger audience
01:02:13 // How to define your niche in the Amazon marketplace
01:24:57 // The reality of author platforms and what publishers are looking for

Aryn Van Dyke is a nonfiction book launch consultant and author coach. She spent five years at HarperCollins helping authors promote their books and build their brand. She’s worked on more than 100 book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres.

Our delicious conversation with Aryn Van Dyke spills over with practical tips and behind-the-scenes insight as she delivers a recipe for successfully launching your book. Bon Appetit!

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CONNECT WITH ARYN

Aryn’s website: http://bookrockstar.com

LinkedIn: https://www.linkedin.com/in/aryn-van-dyke/

Instagram: @thebookmarketer

MUSIC

Flourish by Londau

FREE TRAINING: Learn how to grow your impact and income on stage, page, and screen at https://stagepagescreen.com

Next Episode

The Craft of Speaking with Mark Scharenbroich

Public speaking is a skill that can be learned, developed, and even mastered. But the path toward mastery demands everything you’ve got: keen self-awareness, the humility to be a life-long student of the craft, and an unrelenting commitment to put in your time. Because more than anything, mastery requires putting in your "reps," delivering countless speeches in all kinds of venues to all kinds of audiences - for decades.

It's the costly nature of mastery that makes it so rare.

So when the opportunity comes along to talk with someone widely regarded by their peers as a master of their craft, you pull up a chair, lean in close, and take some serious notes.

That’s what I had the opportunity to do when I sat down with Mark Scharenbroich, an Emmy award-winning, Hall of Fame speaker (and personal hero of mine) who’s been tenaciously honing his craft for more than 40 years.

In this masterclass for speakers and presenters of every kind, Mark and I dive into:

00:00:19 // Tomfoolery and witty banter (and jackhammer sounds)
00:04:59 // Introducing Mark
00:08:40 // How much you should customize your speech for a particular audience or event.
00:15:36 // Why you must choose being clear over being clever.
00:32:20 // How to ensure your delivery reaches every person in an audience no matter the venue (from old school gyms to high-end auditoriums).
00:42:55 // How to answer the question: “Who comes first - the audience or the client?”
00:51:25 // How to create content your audience will actually remember long after you’ve left the stage.
00:56:15 // How to decide which kind of marketing is best for you.
01:00:17 // How to cultivate and protect your most important relationships while building a successful speaking business.
01:05:18 // How to successfully transition audiences (e.g., students to parents/teachers, education market to corporate)
01:11:59 // What characteristics make a speaker extraordinary?