EP35 - Debugging Humans with Michele Hansen and Colleen Schnettler

Explicit content warning

09/17/20 • 30 min

Stacking the Bricks: Creators and Entrepreneurs You Can Relate To

Over the last few weeks, I have been visiting podcasts all across the internet, talking with entrepreneurs and creative people, just like you.

We'll not necessarily JUST like you, because you might have noticed that these last few conversations have been visits to podcasts hosted by dudes!

Thankfully, I was able to end this white-male-podcast-host streak by visiting with Colleen Schnettler and Michele Hansen on the Software Social Podcast.

Among a sea of white dudes talking about how awesome they are, Michele and Colleen's show stands out as something...special and needed. It feels less like an interview, and more like two smart professional friends offering weekly stories and support about what's going on in their respective businesses.

I love shows like this, that feel more like a human conversation that we, the audience, just get to listen in to.

So if you're into software and business, and like me want to hear more diverse voices talking about the things we're interested in, I highly recommend checking out their podcast backlog after you're done tuning into this one.

So, about this episode!

Like the last several podcast hosts I've visited, Colleen and Michele have recently read my new book The Tiny MBA, and true to form we had a great time going deeper into their favorite lessons from the book to help you get an even better understanding of how these lessons might be valuable for you.

I found it especially interesting how Michele and Colleen both took valuable lessons from the book, even though they are at very different stages of their businesses!

So in this episode, we talk about:

Why education is the most effective marketing you can create
- How psychology can be thought of as "debugging, for people"
- And why one question in The Tiny MBA left Colleen feeling TERRIFIED.

Don't worry, by the time we were done with the conversation, she wasn't feeling terrified anymore, and maybe even excited to take on the challenge I proposed.

So with that, let's get into this...maybe my favorite episode of The Tiny MBA podcast tour to date.

I hope you enjoy this in depth conversation I had with Michele and Colleen on the Software Social Podcast. Here we go!

Hosted on Acast. See acast.com/privacy for more information.

Over the last few weeks, I have been visiting podcasts all across the internet, talking with entrepreneurs and creative people, just like you.

We'll not necessarily JUST like you, because you might have noticed that these last few conversations have been visits to podcasts hosted by dudes!

Thankfully, I was able to end this white-male-podcast-host streak by visiting with Colleen Schnettler and Michele Hansen on the Software Social Podcast.

I love shows like this, that feel more like a human conversation that we, the audience, just get to listen in to.

So, about this episode!

I found it especially interesting how Michele and Colleen both took valuable lessons from the book, even though they are at very different stages of their businesses!

So in this episode, we talk about:

Why education is the most effective marketing you can create
- How psychology can be thought of as "debugging, for people"
- And why one question in The Tiny MBA left Colleen feeling TERRIFIED.

Don't worry, by the time we were done with the conversation, she wasn't feeling terrified anymore, and maybe even excited to take on the challenge I proposed.

So with that, let's get into this...maybe my favorite episode of The Tiny MBA podcast tour to date.

I hope you enjoy this in depth conversation I had with Michele and Colleen on the Software Social Podcast. Here we go!

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

EP34 - "Is this really gonna help people?" with Tony Lopes

Over the last few episodes, I've been visiting podcasts all across the internet, talking with entrepreneurs and creative people just like you to talk about some of their favorites tidbits from my new book, The Tiny MBA.

In THIS episode I visited with Tony Lopes on the Self Made Strategies Podcast, where he explores modern collaboration, craft, and persistence.

In this shorter excerpt from the longer conversation you can find on his site, we talk about:

The biggest hurdles and challenges in publishing a book (hint - it's not writing a book).
- Making reversible decisions
- And what people get wrong about risk - keep in mind that Tony is a lawyer!

And a whole lot more!

With that, I hope you enjoy this in depth conversation I had with Tony. Here we go!

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

EP36 - Building Trust at Scale with Will Toms and REC Philly

Over the last few weeks, I have been visiting podcasts all across the internet, talking with entrepreneurs and creative people, just like you.

And this time, I paid a visit to Will Toms and the REC Philly community here in Philadelphia.

REC - which stands for "resources for every creator" - is a pretty incredible community and resource center geared towards helping artists, musicians, and other creators turn their creative skills into real business opportunities.

Just last year, they opened an amazing facility for that community of creatives, sort of like a gym but with digital audio stations and recording studios instead of treadmills and weights.

I also admire their dedication to education, and making sure that their community knows how to make the most of having access to those incredibly powerful tools.

But most of all, I love the people. The staff, the leadership, and every community member I've met at REC is smart and creative, some of the best Philly has to offer.

So I was excited when the team invited me to one of their "creator sessions" to share some stories and lessons surrounding one of my personal favorite lessons in The Tiny MBA: Audience Building Building Trust at Scale.

The entire session is more than twice as long as what's here on our podcast, and includes parts of my personal business story. You can check that out on REC Philly's youtube channel.

But here on the feed, I jumped straight to the lessons. In fact, you'll hear me give details and context for ten of MY favorite lessons that I hand picked specifically for this audience of creators, and why I picked each one.

After sharing these lessons, I was joined on the virtual stage by REC Philly co-founder and my good friend Will Toms. Will is one of my favorite interviewers and moderators to watch work, so for me, being on the receiving end of his questions was a LOT of fun and for you, you're gonna get some new answers that you definitely haven't heard me talk about anywhere!

Some of my fav questions from Will and the audience include:

The importance of listening as a business skill, and how you can practice it.
- Where I learned how to sell people back their time and confidence.
- And how much sharing is oversharing.

I love any chance to jam with the REC Philly crew, and I'm very excited to share this session with you.

So with that, I hope you enjoy this very special presentation from the REC Philly archives. Here we go!

Hosted on Acast. See acast.com/privacy for more information.