EP17 - Kids Incorporated

Explicit content warning

02/12/16 • 52 min

Stacking the Bricks: Creators and Entrepreneurs You Can Relate To

Amy has talked about starting Freckle. Alex has talked about starting Indy Hall. But NEITHER of these were our first brushes with business.

To get our true origin stories, you'd need to see what we were doing to earn money while we were still in grade school. And it wasn't from babysitting...

Jump into a time-traveling DeLorean with us to go back, back back in time and learn how our EARLIEST experiences with business, making sales, and understanding customers and their behaviors shaped the businesses we run today.

Hosted on Acast. See acast.com/privacy for more information.

Amy has talked about starting Freckle. Alex has talked about starting Indy Hall. But NEITHER of these were our first brushes with business.

To get our true origin stories, you'd need to see what we were doing to earn money while we were still in grade school. And it wasn't from babysitting...

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

EP16 - How do you design products people love?

Scott Hurff - who you met back in Episode 2 of this show - just released a new hit book through O'Reilly called "Designing Products People Love."

But Amy and Alex aren't interviewing Scott about his book or his launch in this episode. In fact, the opposite.

In this episode we turned the tables and Scott interviewed us, digging REALLY deep into our combined backgrounds in business and how we do research, conduct "Internet Ethnography" a.k.a. Sales Safari, and how we build learning systems to help our customers and students. You can even learn some of the "expert-level" Sales Safari techniques that we use.

Note: We didn't plan to make this a podcast episode so the audio quality isn't perfect, but when I found this recording buried in some folders a few nights ago I realized that there wasn't anything even close to this comprehensive anywhere out there So it's time to change that..

Click play to tune into this fun, fast-paced, and multi-layered conversation with an alumni we're very proud of, as we share what goes into creating the products that people love, and how we help others do the same.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

EP18 - Our Profitable Mess (and how we're cleaning it up)

Last year was dedicated to renovating 30x500, and it's already paying off for our students and for us. Yayyyyy!

But if we're honest...some of the most crucial parts of our business are a mess. A mess that makes money, but messy still:

Our website isn't optimized to help new readers and listeners - it's kind of a miracle that people can find anything at all
We barely have a marketing funnel
And our launch strategy needs to be revamped now that 30x500 Academy is a self-study course.

So for the rest of this year, we're turning our attention to making sure the cobblers children get their shoes, and in this episode you can learn exactly how we're going to do it.

p.s. check out the detailed numbers and specific launch content from the "C+ effort launch" we talk about in this show:
https://unicornfree.com/2016/the-good-enough-launch

Hosted on Acast. See acast.com/privacy for more information.