The NBA’s Return to NBC & The Strategy Behind Big Sports Deals
04/28/25 • 41 min
Jon Miller, President of Acquisitions & Partnerships at NBC Sports, joins hosts Aviv and Shaka Arnon for a behind-the-scenes look at how some of the most pivotal decisions in sports media get made. With over four decades in the business, Miller has helped shape the network’s presence across the NFL, Olympics, Premier League, and now, the return of the NBA to NBC.
This episode breaks down how NBC evaluates potential properties, navigates high-stakes negotiations, and makes decisions around letting go of long-held rights like the French Open. Miller also speaks to the importance of staying focused—resisting the urge to chase every opportunity in favor of long-term brand alignment. The conversation covers everything from evolving viewership habits and streaming strategies with Peacock, to how NBC thinks about clip rights and digital reach.
It’s a compelling listen for anyone interested in how major broadcast deals come together and how legacy media is adapting in a new era of sports consumption.
Follow Us
- Twitter @WSC-Sports
- Facebook @WSCSports.Technologies
- Instagram @wsc-sports
Presented by WSC Sports
Jon Miller, President of Acquisitions & Partnerships at NBC Sports, joins hosts Aviv and Shaka Arnon for a behind-the-scenes look at how some of the most pivotal decisions in sports media get made. With over four decades in the business, Miller has helped shape the network’s presence across the NFL, Olympics, Premier League, and now, the return of the NBA to NBC.
This episode breaks down how NBC evaluates potential properties, navigates high-stakes negotiations, and makes decisions around letting go of long-held rights like the French Open. Miller also speaks to the importance of staying focused—resisting the urge to chase every opportunity in favor of long-term brand alignment. The conversation covers everything from evolving viewership habits and streaming strategies with Peacock, to how NBC thinks about clip rights and digital reach.
It’s a compelling listen for anyone interested in how major broadcast deals come together and how legacy media is adapting in a new era of sports consumption.
Follow Us
- Twitter @WSC-Sports
- Facebook @WSCSports.Technologies
- Instagram @wsc-sports
Presented by WSC Sports
Previous Episode
Tech, Fan Engagement, and the Future of Sports Content
David Levy, the Founder and Co-CEO of Horizon Sports & Experiences, sits down with the Arnon brothers, Aviv and Shaka, on this edition of Sports Content Kings. With a career spanning over three decades, David has left an indelible mark on the sports media landscape. Prior to his role at HS&E, David served as President of Turner, where he not only oversaw Turner's leading portfolio but also spearheaded transformative initiatives within its sports division, such as securing exclusive rights to marquee events like the NCAA Division I Men's Basketball Championship, and expanding the portfolio with prestigious properties such as UEFA. Under his leadership, Turner programming garnered a staggering number of awards and nominations, and his strategic vision and relentless pursuit of innovation has reshaped the sports media industry. In this episode, David dives deep into the changing dynamics of sports broadcasting, from the decline of traditional cable television to the rise of streaming services like Netflix, Amazon, and Apple TV. He also shares his insights on the critical role of personalization, gamification, and short-form content in engaging the modern fan. Plus, the trio also explores the latest in live experiences, the evolving balance between technology and the integrity of sports, and so much more. So hit play and enjoy this fascinating episode of Sports Content Kings, brought to you by WSC Sports!
Follow Us
- Twitter @WSC-Sports
- Facebook @WSCSports.Technologies
- Instagram @wsc-sports
Presented by WSC Sports
WSC-Sports.com
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/sports-content-kings-264228/the-nbas-return-to-nbc-and-the-strategy-behind-big-sports-deals-90169040"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to the nba’s return to nbc & the strategy behind big sports deals on goodpods" style="width: 225px" /> </a>
Copy