Why CX is driving the future: Jax Tyres & Auto CEO talks strategy, sustainability and success

06/23/23 • 25 min

Former mechanic turned corporate leader Steve Grossrieder heads up Jax Tyres & Auto, taking the business into the shiny new world of electric vehicles and sustainable initiatives through the Future Fit program.

Customer experience is at the heart of the revamped, renamed and revitalised vehicle service chain.

Over the past three years Steve has been named a CX Leader of the Year, and the overall business awarded for the Best CX Transformation and the Best Customer Experience.

In this podcast Steve, managing director and CEO, reveals how important CX is to the success of the business, what leadership looks like, and how to adapt to the market.

Customer experience is at the heart of the revamped, renamed and revitalised vehicle service chain.

Over the past three years Steve has been named a CX Leader of the Year, and the overall business awarded for the Best CX Transformation and the Best Customer Experience.

In this podcast Steve, managing director and CEO, reveals how important CX is to the success of the business, what leadership looks like, and how to adapt to the market.

Previous Episode

31 years at Snap-on Tools and still passionate about the brand!

What does it take for a brand to keep trading for 100 years? The US mobile tool retailer Snap-on Tools operates in a niche marketplace and has been trading in Australia for 35 years. And for 31 of those years Ajit Ponnambalam has been part of the business. So what’s the secret to its success?

Next Episode

World class ambitions for The Cheesecake Shop: CEO Scott Bush reveals what’s ahead

The Cheesecake Shop is an iconic Aussie brand that started out as a family-owned cake shop, back in 1991, and recently celebrated the opening of its 200th Australian store.

Scott Bush has led the brand for the past nine months, after an impressive 20+ years in a variety of roles at Domino’s. In this podcast we talk about what has informed his leadership, the importance of customer experience, and how he plans to accelerate the growth and development of this niche business.

Scott talks about the family-focus that’s at the heart of The Cheesecake Shop and the mission to bring the brand closer to more Australians, opening 15 to 20 stores a year.

From a brand refresh to bringing more theatre to the stores, Scott reveals there are exciting times ahead for this much-loved retail chain.