Why You Should be Hyped About Your “Happy Accidents”
04/22/21 • 13 min
A new vibe is rippling across retail. Do you feel it? Consumers are returning to stores, live events are on the calendar, meeting are scheduled. It’s time to get serious about your B2B strategy!
Many successful companies that rely on retail have built big businesses on “happy accidents,” when a customer request, RFP, or competitive lunge prompts a new product, category, or service launch. Yet all too often, these shiny new offerings languish when they could be replicated and scaled.
In this episode, Carol reveals one of the most common missed opportunities for companies positioning for retail B2B opportunities. She shares realworld examples and tactics for owning your unintentional creations and parlaying them into new opportunities.
In this episode you’ll learn:
How to monetize your mishaps (without fessing up)
Why clued-in sales teams make magic happen
How to sell your stuff despite competitive constraints
Why COVID-era contortions are a blessing in disguise
Want to be a guest on Spieckerman Speaks Retail?
Contact [email protected]
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter
A new vibe is rippling across retail. Do you feel it? Consumers are returning to stores, live events are on the calendar, meeting are scheduled. It’s time to get serious about your B2B strategy!
Many successful companies that rely on retail have built big businesses on “happy accidents,” when a customer request, RFP, or competitive lunge prompts a new product, category, or service launch. Yet all too often, these shiny new offerings languish when they could be replicated and scaled.
In this episode, Carol reveals one of the most common missed opportunities for companies positioning for retail B2B opportunities. She shares realworld examples and tactics for owning your unintentional creations and parlaying them into new opportunities.
In this episode you’ll learn:
How to monetize your mishaps (without fessing up)
Why clued-in sales teams make magic happen
How to sell your stuff despite competitive constraints
Why COVID-era contortions are a blessing in disguise
Want to be a guest on Spieckerman Speaks Retail?
Contact [email protected]
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter
Previous Episode
Are You Ready for the Retailer-as-Service Revolution?
Retailers are investing in services as never before to keep shoppers engaged and explore new revenue streams. Forays into healthcare, advertising, and financial services are becoming commonplace as retailers like Walmart, Kroger, and Target take platform-building to the next level. But what happens when retailers begin to see themselves as services, not just companies that provide them?
In this episode, Carol reveals her latest retail trajectory, retailer-as-service, and details how it changes the game for the industry and retail suppliers of all stripes. She wraps up with a lightening round on the rush of brand introductions hitting retail right now and how it’s setting the stage for post-COVID profitability.
In this episode you’ll learn:
The unexpected customer groups driving retailers’ growth strategies
How retailer services will shift spending for brand marketers
Why “if they build it, you must use it” should be suppliers’ new mantra
Why retailers see portfolio-building as a post-COVID safeguard
Want to be a guest on Spieckerman Speaks Retail?
Contact [email protected]
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter
Next Episode
Leading with Awareness for Positive Effect
Despite the encroachment of Ecommerce and tech-driven experiences, people will play an important role in powering retail forward, yet traditional leadership and employee incentive models will no longer work as the industry transforms.
April Sabral is the author of The Positive Effect, a companion book to her training and coaching platform, RetailU. The book is an inspiring story of overcoming and empowerment that pulls together April’s years of experience leading store teams for global brands like Apple, Banana Republic, and Starbucks. In this interview episode, April and Carol discuss the new-world realities that will transform retail leadership and how retailers can maximize the opportunity to empower associates and engage shoppers.
In this interview, you’ll learn:
The three pillars of leading with awareness
Why new models and metrics are required to motivate retail teams
Why filling the retail leadership pipeline has never been more critical
How to make career leaps with confidence
Want to be a guest on Spieckerman Speaks Retail?
Contact [email protected]
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter
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