Leading with Awareness for Positive Effect

05/10/21 • 45 min

Despite the encroachment of Ecommerce and tech-driven experiences, people will play an important role in powering retail forward, yet traditional leadership and employee incentive models will no longer work as the industry transforms.

April Sabral is the author of The Positive Effect, a companion book to her training and coaching platform, RetailU. The book is an inspiring story of overcoming and empowerment that pulls together April’s years of experience leading store teams for global brands like Apple, Banana Republic, and Starbucks. In this interview episode, April and Carol discuss the new-world realities that will transform retail leadership and how retailers can maximize the opportunity to empower associates and engage shoppers.

In this interview, you’ll learn:

The three pillars of leading with awareness

Why new models and metrics are required to motivate retail teams

Why filling the retail leadership pipeline has never been more critical

How to make career leaps with confidence

Want to be a guest on Spieckerman Speaks Retail?
Contact [email protected]
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter

In this interview, you’ll learn:

The three pillars of leading with awareness

Why new models and metrics are required to motivate retail teams

Why filling the retail leadership pipeline has never been more critical

How to make career leaps with confidence

Want to be a guest on Spieckerman Speaks Retail?
Contact [email protected]
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter

Previous Episode

Why You Should be Hyped About Your “Happy Accidents”

A new vibe is rippling across retail. Do you feel it? Consumers are returning to stores, live events are on the calendar, meeting are scheduled. It’s time to get serious about your B2B strategy!

Many successful companies that rely on retail have built big businesses on “happy accidents,” when a customer request, RFP, or competitive lunge prompts a new product, category, or service launch. Yet all too often, these shiny new offerings languish when they could be replicated and scaled.

In this episode, Carol reveals one of the most common missed opportunities for companies positioning for retail B2B opportunities. She shares realworld examples and tactics for owning your unintentional creations and parlaying them into new opportunities.

In this episode you’ll learn:

How to monetize your mishaps (without fessing up)

Why clued-in sales teams make magic happen

How to sell your stuff despite competitive constraints

Why COVID-era contortions are a blessing in disguise

Want to be a guest on Spieckerman Speaks Retail?
Contact [email protected]
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter

Next Episode

Will Retail’s Trouble Trifecta Hamper the Holiday Cheer?

No sooner had pandemic lockdowns become a thing of the past than supply chain snags, labor shortages, and price upticks piled on. The fact that all three dynamics are mutually reinforcing only adds to the angst. We’re heading for another unprecedented year-end and fortunately, retailers have a few arrows in their quivers. Carol outlines ways that Kroger, Dollar General, Amazon, Walmart, and other top retailers are mitigating the madness and reveals four trajectories that tie it all together.

You’ll learn:

· Why scarcity might upstage discounts this holiday shopping season

· How smaller retail players are poised to slay labor shortages

· Why higher pay and automation only scratch the surface

· Why retail solution and service providers should step up now

Want to be a guest on Spieckerman Speaks Retail?
Contact [email protected]
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter