Keep or Toss? Retail Pruning Predictions for 2022

01/11/22 • 14 min

Throughout 2021, retailers monetized their online platforms and pushed further into solutions and services. Brands delved into direct-to-consumer outreach and took ownership of their brand stories. If 2021 was a year filled with explorations of endless possibilities, 2022 will be defined by setting new priorities. In this episode, Carol Spieckerman reveals her predictions on where retailers and brands will pare down, even as their options pile up.

In this episode you’ll learn:

· How retailers’ ad shop build-outs will shift brand budgets

· Why off-price operators will likely get dinged

· How the democratization of high-tech will fuel direct-to-consumer

· Why the data wars have only just warmed up

Want to be a guest on Spieckerman Speaks Retail?
Contact [email protected]
Check out more of Carol's retail insights and updates
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In this episode you’ll learn:

· How retailers’ ad shop build-outs will shift brand budgets

· Why off-price operators will likely get dinged

· How the democratization of high-tech will fuel direct-to-consumer

· Why the data wars have only just warmed up

Want to be a guest on Spieckerman Speaks Retail?
Contact [email protected]
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter

Previous Episode

Is Retail Ready for the Phygital Future?

Brands are more determined than ever to reach their digital destiny by directing their brand stories and customer relationships, yet traditional two-dimensional experiences haven’t evolved to meet the challenge. The landscape is set to change with a wave of immersive innovation that will be unleashed in 2022 and beyond. CEO of ByondXR, Noam Levavi, is pushing the limits of digital shopping experiences by creating immersive interactive 3D journeys in shoppable virtual environments. With an eye to the future, leading brands like Coca-Cola, Proctor & Gamble, Lancome, and L’Oreal are drawing on ByondXR’s vision to build dazzling virtual store simulations, dynamic virtual showrooms, and 3D visualizers that expand the boundaries of human imagination in visual design.

In this episode, Carol and Noam discuss the future of digital brand marketing, virtual commerce, and new best practices in digital content creation.

In this interview, you will learn:

· How extended reality will open a profusion of possibilities

· Why immersive devices are set to snowball

· How the metaverse will transform ecommerce (for the better)

· Why virtual brand showcases can venture beyond “style over substance”

Guest Information:

www.byondxr.com

Noam Levavi LinkedIn

Want to be a guest on Spieckerman Speaks Retail?
Contact [email protected]
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter

Next Episode

2022 Consumer Insights Deep Dive with GWI’s Katie Gilsenan

Consumer attitudes have undergone a major shakeup in the span of a few years and tracking where things go next is a moving target. With consumers’ wants and needs becoming more complex, retailers and brands must have reliable and actionable information at the ready. As trends director for global insights leader GWI, Katie Gilsenan tracks subtle and seismic shifts in consumer behavior across channels, categories, and touchpoints. She’s passionate about acknowledging underserved consumer segments and uncovering topics that motivate shopper decisions. GWI’s software-as-service platform is trusted by a who’s who of brands, media companies, and agencies, including Google, Twitter, Omnicom Group, LVMH, Amazon, and Walmart, giving its clients a multi-faceted view on consumer trends.
In this episode, Carol and Katie discuss GWI’s latest research on what consumers really want from retailers and brands along with hot takes on the future of retail sustainability, social commerce, financial tools, automation, livestreaming, and more.
Highlights from the interview:
• The make-or-break topics that consumers now care about most
• How brands can overcome current dips in brand loyalty
• Why retailers and brands can’t afford to overlook older consumers
• Non-price levers that retailers and brands can pull right now
Guest Information and resources:
GWI website
GWI Connecting the Dots report
GWI Zeitgeist report

Want to be a guest on Spieckerman Speaks Retail?
Contact [email protected]
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter