Journey to the Helm: The Art of Selling Sleep with Stew Segura

Prepare to be captivated by the story of Stew Segura. From the throes of severe drug addiction to the helm of a successful mattress business, Stew's journey is as inspiring as it is illuminating. As the owner of Mattress Doctor, he opens up about his unique methods to encourage employee growth and his passion for educating customers about the importance of a good night's sleep.
In our deep-dive conversation, we explore the art of an impactful elevator pitch. Stew not only tells us about his pitch, which has been a crucial part of his success but also shares tips on creating one that stands out. Who knew that offering advice, referrals, and even an eBook about restful sleep could set you apart from the crowd? But Stew's story doesn't end there.
Join us as Stew unravels his strategies for approaching potential customers and helping them navigate the sea of product choices without feeling overwhelmed. His approach of respect, humor, and engagement is a breath of fresh air in the world of sales. Furthermore, we delve into online business presence and the strategic use of social media for creating meaningful connections with our customers. Buckle up for a fascinating journey into the world of business, marketing, and yes, mattresses!
NOTABLE QUOTES
"I’m just a guy who’s on the journey to become a better man and to help other men as well" – Stew
"Public speaking is having the ability to spread your message effectively and lettering people know who you are and what you’re about." – Stew
"Think about what kind of message you want to present and the kind of company you want to be." – Stew
"Elevator pitch is 30-second or less of what you do for a living and what you’re about in your business." – Stew
"I’m not really selling them the mattress, I’m solving their sleep issue." – Stew
"You tend to be a little bit selfish when you haven’t thought about [your elevator pitch]." – Stew
“Nobody can remember the 3, 5, 500 products and services that you have, especially if you try and spit them out in 30 seconds." – Philip
"If you’re somebody that they can relate to, they’ll usually do business with you." – Stew
"If you don’t listen and you’re just waiting to say your part, people can tell that." – Philip
"It’s not about selling the biggest and the most expensive, it’s about selling the best product for that customer, and it could be the cheapest thing in the showroom." – Philip
"The best version of everybody is somebody who’s never stopped learning and never stopped growing.." – Stew
RESOURCES
Stew
Website: https://www.mattresseslafayette.com/
Instagram: https://www.instagram.com/mattressdoctorlafayette
LinkedIn: https://www.linkedin.com/in/stewsegura
Facebook: https://www.facebook.com/MattressDoctorLafayette
Philip
Instagram: https://www.instagram.com/iamphilipsessions/?hl=en
TikTok: https://www.tiktok.com/@philipsessions
Linkedin: https://www.linkedin.com/in/philip-sessions-b2986563/
Facebook: https://www.facebook.com/therealphilipsessions

Support the show