#107 - Becoming the Tesla of the fashion industry, with Anna Franziska Michel

05/14/21 • 25 min

Tech is the fashion industry’s new avant-garde, and Anna Franziska Michel is its ambassador.

Anna Franziska Michel is the CEO and Founder of Yoona, an AI-based technology that creates “objective fashion design”, or in other words, design that is proved to sell based on data. “This is a total revolution”, she says. “By creating optimal designs, we reduce time, cost, as well as waste – which allows us to use that time to explore our own creativity”.

If designers don’t tend to listen to techies, they listen to other designers, which is why Anna Franziska is the perfect ambassador for her brand – as she is a designer by profession, and a machine-learning specialist by practice. As a winner of several awards, an international CEO working with high-flying clients, and a visionary backed by investors such as TechStars, she wants Yoona to be the Tesla of the fashion world – and something tells us that she will succeed.

Tune in to hear Lena and Oliver talking with Anna Franziska about:

· How she got top notch clients on her side

· Her plans for Yoona’s international expansion

· Her vision for the future of fashion

· What kind of communication helps build strong bonds of trust

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Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at [email protected].

If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com.

Tech is the fashion industry’s new avant-garde, and Anna Franziska Michel is its ambassador.

Tune in to hear Lena and Oliver talking with Anna Franziska about:

· How she got top notch clients on her side

· Her plans for Yoona’s international expansion

· Her vision for the future of fashion

· What kind of communication helps build strong bonds of trust

------------------------

Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at [email protected].

If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com.

Previous Episode

#106 - Taking business advice from Bruce Lee, with Rainer Berak

How does Bruce Lee inspire a company with over $500M under management? And where does social action find its place in venture capitalism?
Rainer Berak, operating partner and managing director of Project A Ventures, has all the answers. Having worked from FIFA to Adidas, and as proud members of Leaders for Climate Action, Rainer is a fount of ideas. His company, Project A Ventures, is an operational VC company which helps companies to fix any possible blind spot they may have.
Rainer talks to us today about the agility that makes his company thrive. He tells us about his business philosophy, modelled directly around Lee‘s famous words “Be water, my friend”, and describes his vision of climate action and diversity.

Tune in to hear more about Lena and Oliver talking with Rainer about:

· How to build an authentic, non-engineered approach to communications

· How Project A Ventures commits to social action

· How Rainer tailors personal branding strategies to each founder he works with

· How in Covid times, thought-leadership has never been easier

------

Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at [email protected].

If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com.

Next Episode

#108 - Want to think better and more? Start supplementing your diet, with Fabian Foelsch

You can directly improve your brain function with supplements, and Fabian Foelsch is here to tell us all about it.

Fabian is the CEO and founder of BRAINEFFECT, which produces science-based natural supplements focused on improving sleep, well-being, concentration and energy. Combining a top product with educational communications, BRAINEFFECT helps costumers navigate the new world of supplements. Their message focuses on the effect rather than on the ingredients, because most costumers don’t have time to learn about all things nutrition before getting a good night sleep.

By using essential communications tools and techniques, like social media, influencer marketing and digital events, BRAINEFFECT has built a strong community and reaches over 1 million hits on its digital magazine every month.

Tune in to hear Lena and Oliver talking with Fabian Foelsch about:

· How his leadership is driven by communications

· How Fabian puts an emphasis on educating his customers about nutrition and well-being

· How the company’s digital magazine reaches over 1 million hits a month with its content about well-being

· How to combine physical products and digital coaching

------------------------

Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at [email protected].

If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com.

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