#105 - Making the magic of personal branding happen, with Oliver Aust & Dawn Barson

04/30/21 • 47 min

“Personal branding is what people think or say about you when you’re not in the room. It makes sense to care for our reputation, in order to get the recognition that we deserve”, says Oliver Aust, leading European expert on personal branding.

Today, in this special episode of Speak Like A CEO, Oliver goes in depth about his philosophy around personal branding, with marketing expert Dawn Barson. Oliver tells us about the 4Ms of personal branding, taken straight from his Unignorable System – Mindset, Motivation, Message, Method. Giving us insights into golden rules of personal branding, he takes us on a journey to marketing ourselves in order to become truly unignorable.

Dawn Barson, who is a business mentor to coaches and 7-figure entrepreneur, gives us precious insights as well into business strategies, into the art of consistency, and in finding your niche.

They also exchange thoughts and feelings about their inspiring journeys as entrepreneurs, with all the right advice for aspiring CEOs and communicators.

Tune in to hear more specifically about:

How to move past your psychological barriers about personal branding
How to grow your audience with Oliver’s ACES system
How to keep your audience engaged in interested in your message
How Dawn helps fellow entrepreneurs reach their first 6 figures milestone.

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Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at [email protected].

If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com.

Dawn Barson, who is a business mentor to coaches and 7-figure entrepreneur, gives us precious insights as well into business strategies, into the art of consistency, and in finding your niche.

They also exchange thoughts and feelings about their inspiring journeys as entrepreneurs, with all the right advice for aspiring CEOs and communicators.

Tune in to hear more specifically about:

How to move past your psychological barriers about personal branding
How to grow your audience with Oliver’s ACES system
How to keep your audience engaged in interested in your message
How Dawn helps fellow entrepreneurs reach their first 6 figures milestone.

-------------

Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at [email protected].

If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com.

Previous Episode

#104 - Building the #1 sports platform, with Andreas Kitzing

Athletes need sponsors, and sponsors need successful faces to link their names to. To bridge this mutual need, Andreas Kitzing founded Sponsoo – the current n°1 marketplace for sports sponsorships.

Sponsoo connects brands with athletes – from Olympic teams to local clubs, and takes care of over 5000 clubs and athletes. From football to e-sports, they have quickly established themselves as leaders in their domain.

Today, Andreas tells us about his journey, from doing his MBA at Cambridge to founding three start-ups. Having found the courage to disrupt a highly traditional industry, Andreas uses a range of strategies to differentiate himself and his company from the competition, from ‘f**k up nights’ to talk openly about failure to direct hustling in person with sportspeople. With a transparent communication style, an openness to feedback, and a humble attitude towards victory, Andreas is the sports entrepreneur to watch closely.

In this new episode of Speak Like A CEO, Andreas talks with Lena and Oliver talk about:

· Andreas’ strategy to lead Sponsoo to success

· Bringing data-driven strategies to a traditional industry

· Tackling the high market fragmentation of the sponsorship industry

· Using authenticity as a driving force in communications

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Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at [email protected].

If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com.

Next Episode

#106 - Taking business advice from Bruce Lee, with Rainer Berak

How does Bruce Lee inspire a company with over $500M under management? And where does social action find its place in venture capitalism?
Rainer Berak, operating partner and managing director of Project A Ventures, has all the answers. Having worked from FIFA to Adidas, and as proud members of Leaders for Climate Action, Rainer is a fount of ideas. His company, Project A Ventures, is an operational VC company which helps companies to fix any possible blind spot they may have.
Rainer talks to us today about the agility that makes his company thrive. He tells us about his business philosophy, modelled directly around Lee‘s famous words “Be water, my friend”, and describes his vision of climate action and diversity.

Tune in to hear more about Lena and Oliver talking with Rainer about:

· How to build an authentic, non-engineered approach to communications

· How Project A Ventures commits to social action

· How Rainer tailors personal branding strategies to each founder he works with

· How in Covid times, thought-leadership has never been easier

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Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at [email protected].

If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com.