48: Build A Brand That Belongs To You So You Build Your Dreams

48: Build A Brand That Belongs To You So You Can Build Your Dreams. And not someone else's dreams.

Fear can shelf the idea of stepping up your game and moving to the next level of your dreams. Don’t let it hinder you in becoming the best version of yourself. If you look closely at the trends in your life, all of the things work out for the greater good, it may not be on the way that you wanted it to be but it still worked out eventually.

Hello gorgeous! Today I want to talk about building a brand that is yours. Now, this is interesting because when I talk about building your own brand, people would think that they need a million dollars to start their own brand. Well, definitely you need some form of investment but it’s investing in yourself. If you invest in yourself right at this moment, later on, that money will come back for you.

The limiting belief

01:58 - 02:11 The greatest thing I see about, when I share with women, about building their own brand. The biggest limiting belief that I always face, the huge hairy monster is ‘What if I fail?’

02:34 - 02:52 They will think so far ahead and then they will shelf the entire idea. They will shelf the entire thing and they will not do anything about it and even if they do something about it it’s just bots and drops of it. A little bit of here and there and that’s about it.

02:53 - 03:01 And it will become the white elephant on the shelf. Because tomorrow never comes.

03:05 - 03:11 Tomorrow never comes for them. Because for them when you say building your own brand, they get stuck.

Build your own brand

03:12 - 03:26 Build your brand. Let me share with you why it’s important to build your own brand. First and foremost is recession-proof. A lot of people take many other brands. I’m not saying you can’t, you can.

03:40 - 03:47 But building your own brand has a lasting effect. It allows you to be your own brand that carries the brand under your brand.

05:12 - 05:25 By building the main parent brand allows you to do whatever you want after that. That means whatever you want to carry with you under your brand that’s possible.

09:12 - 09:22 So what option would you give your potential customers. Do you want them to swim to other people because you’re promoting another brand or do you want to promote your own brand?

Importance of your brand online

07:00 - 07:15 People online are skeptical about brands and people and the things they buy. They rely on reviews, social proof, and consistency of your content whether you are credible or whether you are seen as a leader in the online space.

08:06 - 08:14 So if you want to have a home online you have to build your own home. If that makes sense to you. Build a brand equals building your own home.

08:15 - 08:27 And you need to decorate your home and make your home look really cozy and beautiful and to your personality. To whom you are speaking to. To welcome your guest so that they feel at home online.

08:28 - 08:31 And that is why it’s important to build your brand online.

08:32 - 08:44 So are you building a house that everyone, that your potential customers when they see your house they would want to enter this beautiful home of yours and enjoy themselves.

08:46 - 09:08 And because of that comfort and then along the way they see your content, they see that you’re posting consistently, you have momentum. You are seen as a leader. That’s when they give you the business. They buy from you and they will not choose the other one holding the same, exact same brand as you.

Key Takeaways:

1. Don’t shelf the entire idea of building a brand.
2. Step up your game.
3. Building your own brand allows you to have a digital footprint online.
4. People will buy from you and will give you the business if you build your own brand.
5. Be consistent and have momentum.

Key Resources:
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Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.com

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