47: How To Build A Sustainable Business Online With Recurring Income

47: How To Build A Sustainable Business Online With Recurring Income. It's all about the business model you choose!

When you endeavor to keep sustainability at the forefront of your mind, it helps to surround yourself with encouragement.

Hello gorgeous! Welcome to today’s episode. I’m your host Genecia Alluora. Today I wanna talk about a sustainable business model. In one of the episodes, I mentioned building a tribe, your list, your traffic. But today I wanna talk about how eventually it can lead on to a sustainable business model because building a tribe is important, building this whole community is important but then whether are you sustainable? To learn more about building a sustainable business, tune in to this episode.

Building traffic

04:00 - 04:04 So a sustainable business model comes with of course first marketing. You need to build traffic.

04:10 - 04:11 How are you gonna bring in the money?

04:33 - 04:41 You need financial independence. You want financial independence. You want the F word. And to have the F word is to have sustainability in your business.

05:07 - 05:21 People keep telling me it’s so difficult to build a sustainable business model because they complicate things. It is not complicated at all. It is really easy. It is really simple. It is so beautiful to be simple.

06:48 - 07:05 You need a structured way of learning, step by step. So we release two videos every single month we have got office hours with me when you can get to ask questions live and that is the beauty part of it. So I make it easy. I make it simple.

07:33 - 07:47 So build a sustainable business model, my friend. Are you looking to grow your business and have an additional revenue stream by building a sustainable business model?

Purpose of building a tribe

02:08 - 02:17 To build a sustainable business model that is self-sufficient and you can make decisions, you can do whatever you want or you want to just wait?

02:18 - 02:21 So what is the real purpose of you building a tribe?

02:24 - 02:44 If you are just doing it for fun, as a hobby, then don’t call it a business. But if you really want to take this as a business, listen to me this is serious. Building a sustainable business model especially if you have a tribe is to really focus like I said, on traffic and building up your list.

02:45 - 02:51 This means you need to continuously do marketing. You need to continuously show up and be visible.

02:52 - 03:00 Podcasting or live streaming are just some of the strategies, or blogging are just some of the strategies that you can get yourself visible.

03:02 - 03:21 I would advocate now pushing more on the podcasting piece because really, it can help someone to go beyond just a shore of Facebook, Instagram, Linkedin, beyond that to create new connections.

Business model

05:22 - 05:57 So one of the business models I like to introduce to you is one of the models that we have used in Soul Rich Woman which is the subscription business model. It’s 12 dollars a month or 99 dollars a year. Well, the price may increase we don’t know yet but as of now at this point at the recording that’s 12 dollars a month or 99 dollars a year. And this is not a number I plant from the sky. This is a number after traveling to Southeast Asia and I look at the women on the ground, they are working, they have a salary.

06:10 - 06:14 Really their salary in Southeast Asia really is not that high.

06:24 - 06:43 So after comparing and contrasting I decided on the magic number 12 and 99. And then you know, love our customers first and not love our products first. Can you see that? I’m literally building a product for my customers. Looking at their salary range. Looking at what they are doing. What do they need?

Key Takeaways:

1. Continuously do marketing.
2. Be consistent in being visible online to build trust.
3. Build a product for your customers based on their needs.
4. Podcasting or live streaming or blogging are just some of the strategies that you can get yourself visible.
5. Make it easy and simple.

Key Resources:
Subscribe to Genecia’s Youtube channel: https://www.youtube.com/c/SoulRichWoman
Visit SRW’s website: https://www.soulrichwoman.com
Follow Genecia on Instagram : (@Geneciaalluora)
Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/
Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/

Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" --->