The Next Mr. Beast & The Future of the Creator Economy | Aisha Counts & Marc Beckman
04/22/25 • 61 min
Global influence, monetization power, and cultural reach. Are you one of the millions of Americans trying to crack the creator code? Do you dream of being the next Mr. Beast, heir to the YouTube throne?
On this week's Some Future Day, I sit down with Bloomberg's Aisha Counts, one of the sharpest minds covering the $500 billion Creator Economy, from Mr. Beast's chocolate empire to Ben Stiller's healthy soda venture, and even Dave Portnoy's surprising offer from the United States Department of Commerce.
Aisha says today's creators aren't just creating content. They're building brands and they're reinventing Hollywood. We go deep on deepfakes, AI clones, and why Joe Rogan and Minecraft might be the future of global news and entertainment. The entire ecosystem is evolving.
Aisha, thank you so much for joining me on this awesome episode - the Creator Episode - of Some Future Day.
Order Marc's new book, "Some Future Day: How AI Is Going to Change Everything"
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:
LinkedIn: https://www.linkedin.com/in/aishacounts
Instagram: https://www.instagram.com/aisha.counts/
Aisha on Bloomberg: https://www.bloomberg.com/authors/AWMchQ9DUbA/aisha-counts
To join the conversation, follow Marc Beckman here:
Global influence, monetization power, and cultural reach. Are you one of the millions of Americans trying to crack the creator code? Do you dream of being the next Mr. Beast, heir to the YouTube throne?
On this week's Some Future Day, I sit down with Bloomberg's Aisha Counts, one of the sharpest minds covering the $500 billion Creator Economy, from Mr. Beast's chocolate empire to Ben Stiller's healthy soda venture, and even Dave Portnoy's surprising offer from the United States Department of Commerce.
Aisha says today's creators aren't just creating content. They're building brands and they're reinventing Hollywood. We go deep on deepfakes, AI clones, and why Joe Rogan and Minecraft might be the future of global news and entertainment. The entire ecosystem is evolving.
Aisha, thank you so much for joining me on this awesome episode - the Creator Episode - of Some Future Day.
Order Marc's new book, "Some Future Day: How AI Is Going to Change Everything"
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:
LinkedIn: https://www.linkedin.com/in/aishacounts
Instagram: https://www.instagram.com/aisha.counts/
Aisha on Bloomberg: https://www.bloomberg.com/authors/AWMchQ9DUbA/aisha-counts
To join the conversation, follow Marc Beckman here:
Previous Episode
Crypto Custody & The Future of Finance: Anchorage’s Origin Story | Nathan McCauley & Marc Beckman
Cryptocurrency and artificial intelligence will represent the largest U.S. growth sectors percentagewise over the next five years. Anchorage Digital Bank is the first and only U.S.-based, federally chartered bank, specializing in cryptocurrency and digital asset custody and financial services. Anchorage is legally permitted to operate nationwide, adhering to federal regulations rather than state level regulations, enhancing trust and legitimacy. Its services include custody, trading, staking, lending, and borrowing.
I first met Anchorage's genius founder, Nathan McCauley, at the White House Cryptocurrency Summit, and we quickly hit it off. Mr. McCauley's company has backing from well-known venture capital firms and investors, including Andreesen Horowitz, Goldman Sachs, and Visa. And although the company was hit by Biden's Choke Point 2.0 - effectively being debanked - Anchorage is back on its feet, and in fact, it is roaring.
Nathan, thank you for sharing your personal founder’s story with me. Your professional and personal worlds are truly inspirational. It was a pleasure having you on this episode of Some Future Day.
Order Marc's new book, "Some Future Day: How AI Is Going to Change Everything"
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:
Nathan on LinkedIn: https://www.linkedin.com/in/nathanmccauley
X: https://x.com/nathanmccauley
Anchorage Digital: https://www.anchorage.com/
To join the conversation, follow Marc Beckman here:
Next Episode
The Mastermind of the World's Largest Advertising Conglomerate | Sir Martin Sorrell & Marc Beckman
What happens when a knighted advertising legend reveals his secrets about the future of marketing and what brands need to do to remain relevant? On this episode of Some Future Day, Sir Martin Sorrell and I dive deep into the evolving world of advertising, a subject close to my heart.
Martin shares his extraordinary journey, from receiving an unexpected knighthood to building WPP into the world's largest advertising conglomerate. Discover his insights on how digital-first strategies and artificial intelligence are reshaping brand-consumer relationships, the future of marketing, and why Legacy media is struggling. We'll also discuss major players like Amazon, TikTok, and Meta and reveal what he believes is the most overrated marketing tactic today.
Are you prepared to navigate this rapidly changing landscape? Martin, thank you so much for joining me on this episode of Some Future Day.
Order Marc's new book, "Some Future Day: How AI Is Going to Change Everything"
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:
LinkedIn: https://uk.linkedin.com/in/sir-martin-sorrell-35279a67
S4 Capital: https://www.s4capital.com/
To join the conversation, follow Marc Beckman here:
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