Caryn Ginsberg, Animal Impact: Give us tools!

“People can come to their own guilt around not wanting to be a part of that. But if we push it on them and say, “you should feel badly about supporting this,” that’s where people shut down and stop hearing us.”
In this episode...We cover alot. Caryn’s an expert on strategic communication and marketing, and a long-time vegan and animal advocate, so we focus on delivering our message in a way that it can be received.

Caryn Ginsberg

Caryn Ginsberg has more than two decades of experience helping animal protection groups and advocates move more people to action. She does this by sharing the most effective ways to get results, based on best practices in outreach, including using data to guide decisions. Her nonprofit clients have included Animal Legal Defense Fund, Animal Rescue League of Boston, the ASPCA, the Fund for Animals, Farm Sanctuary, the HSUS and PCRM.

In addition to consulting, Caryn designs infographics, including live, to make important ideas and information more useful and fun for advocates at any level. She also serves as board president for Faunalytics and as an advisor to the Institute for Humane Education and JewishVeg. She is a popular speaker at events and conferences, including Taking Action for Animals, Human Behaviour Change for Animal Welfare (U.K.), Animal Care Expo and the Animal Rights National Conference. Peter Singer called Caryn’s book, Animal Impact, “the practical handbook every animal advocate should read.”

Caryn taught strategic planning and marketing for Humane Society University as well as marketing in the MBA program at Johns Hopkins University. Prior to focusing on animal protection, she was marketing director of an $11B bank and consulted to a variety of businesses. She earned her AB in economics and math from Dartmouth College and an MBA from the Stanford Graduate School of Business.
Resources from this episode

Priority Visions - http://priorityvisions.com
Faunalytics - http://faunalytics.org

Faunalytics:
How to Make and Keep a Vegan
A Summary Of Faunalytics’ Study Of Current And Former Vegetarians And Vegans
Going Vegan Or Vegetarian: Motivations & Influences
Attitudes Towards Chickens & Fishes: A Study Of Brazil, Canada, China, & India
Request customized notifications of new studies based on your area(s) of interest
Corona to Collaboration, Innovation to Inclusion: Issues and Opportunities in Farmed Animal Advocacy (report summary)
Foodstyles: The Missing Link in Plantbased Proselytizing, by Victoria Moran
Animal Impact - Secrets Proven to Achieve Results and Move the World *free digital download*
Change of Heart: What Psychology Can Teach Us about Spreading Social Change
The Animal Activist's Handbook: Maximizing Our Positive Impact in Today's World
Full episode notes
Wake Up Experience