A New Mini Webinar Framework That's Crushing It! | SWW171

05/27/21 • 13 min

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How do you match your offer to an avatar that is most likely to respond?

I recently came out with a new Mini Webinar Workshop, which is an updated look at what’s happening now in the world of marketing. In this workshop, we dove deep into a new framework that we’ve developed that is absolutely crushing the webinar game.

In this episode, I dissect the difference between problem-aware and solution-aware clients, and how to create a framework to reflect why your offer is the best fit for an ideal client.

You’ll Discover

An analogy to help you understand my “closest to the hole” method [2:17]
The biggest mistake I see people make when targeting their audience [3:28]
The solution-aware client [5:34]
What you’re up against with a problem-aware client [6:37]
Adjusting your mini webinar to speak to solution-aware clients [8:49]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

How do you match your offer to an avatar that is most likely to respond?

In this episode, I dissect the difference between problem-aware and solution-aware clients, and how to create a framework to reflect why your offer is the best fit for an ideal client.

You’ll Discover

An analogy to help you understand my “closest to the hole” method [2:17]
The biggest mistake I see people make when targeting their audience [3:28]
The solution-aware client [5:34]
What you’re up against with a problem-aware client [6:37]
Adjusting your mini webinar to speak to solution-aware clients [8:49]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Previous Episode

A Marketing Pro Still Made This Simple Mistake | SWW170

I recently had a call with one of our Mentorship clients, and we were talking about their messaging. Mind you, he is not new to the space. This guy is an extremely seasoned marketing pro. And yet, he found himself having trouble getting applications.

Today we’re tackling marketing vs. sales funnels and how to target ideal clients who have an urgent need for a solution and are ready to purchase your offer, rather than just showing interest.

You’ll Discover

100 opt-ins and 0 applications. What’s the problem here? [3:28]
Marketing and sales are NOT the same thing [3:58]
Why the ASK Method is not helpful for developing an offer [4:40]
Determining low-intent leads and sales-qualified leads [6:20]
The struggle of converting leads from NQL to SQL vs developing a solid sales offer [8:05]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Next Episode

Evergreen vs. Launches | SWW172

I spent some time with my buddy Rob Kosberg in St. Augustine a little while ago. We talked a bit about challenges in the world of marketing.

Specifically, incorporating evergreen and launches into your sales process.

When incorporating these campaign styles, how can you minimize the risk that inherently comes with launches?

In this episode, I’ll talk about how to use these styles so they work hand in hand. Once you get it right, you can convert people who have never heard of you before into high ticket clients.

You’ll Discover

The best way to utilize Evergreen sales funnels [2:27]
What’s happening in the background while running these funnels [3:30]
Critical information to build into the foundation of your sales process [4:40]
When to green-light your launch phase [5:27]
How to use evergreen & launches to work with, rather than against, each other [6:28]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.