Effective Cold Pitching, Overcoming People-Pleasing and Building a Niche VA Business with Laura Mackenzie

07/25/23 • 35 min

Hey love! It’s been a while since I have a guest on the pod but that’s all about to change! Today I’m getting back into the Frankly Freelance vibe and chatting with the fab Laura Mackenzie of Kelp Collective. Laura set up her VA business, Kelp Collective, to help creative businesses to thrive and she’s here to share her freelancing story.

Laura begins by telling me how she got her start in freelancing and what she’s loved about running her own business. She lifts the lid on the secrets of her cold pitching strategy and charts how her boundaries have changed since she started Kelp Collective. If you’re listening out on a walk or your hands are busy then make sure you listen to Laura’s top three freelance tips twice coz they’re good for VAs and all other fierce freelancers! You’re gonna learn a lot, including how to find your niche and what to do on your next CEO day 🔥🔥🔥

Thanks so much to Laura for her time and for being so honest and open – I loved hearing the ups and downs of her freelancing life!

If you have a question about starting your own business or you need advice about finding your freelance niche then slide into my DMs on Instagram. You know I love hearing from you babe!

Timestamps

[1:17] Hey babe, welcome to Frankly Freelance with Laura Mackenzie!

[1:51] Laura introduces her business Kelp Collective

[4:35] “I stumbled into it”: Laura’s freelancing story

[6:40] Laura’s greatest business achievements

[8:35] The mind blowing magic of cold pitching

[12:25] Laura’s pitching secrets

[15:40] Why you gotta set those boundaries!

[18:05] Being the mum of your own business

[20:17] The fear lurking behind our boundary-breaking behaviour

[22:40] Laura’s #1 tip: Put yourself out there!

[23:26] Laura’s #2 tip: Set time aside for your business