Bobby Duffy on Generation Myths

09/01/22 • 20 min

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In the West we routinely witness instances of intergenerational sniping – Boomers taking potshots at over-privileged and under-motivated Millennials, and Millennials responding with a curt, “OK, Boomer.” What do we make of this, and is it anything new?

These are questions Bobby Duffy, professor of public policy and director of the Policy Institute at Kings College London, addresses in his latest book, Generations – Does when you’re born shape who you are? (published as The Generation Myth in the United States). In this Social Science Bites podcast, Duffy offers some key takeaways from the book and his research into the myths and stereotypes that have anchored themselves on generational trends.

“My one-sentence overview of the book,” Duffy tells interviewer David Edmonds, “is that generational thinking is a really big idea throughout the history of sociology and philosophy, but it’s been horribly corrupted by a whole slew of terrible stereotypes, myths and cliches that we get fed from media and social media about these various differences between generations. My task is not to say whether it’s all nonsense or it’s all true; it’s really to separate the myth from reality so we don’t throw out the baby with the bathwater.”

One thing he’s learned is that the template for generational conflict is fairly standard over time, even if the specifics of what’s being contested are not.

“The issues change,” he explains, “but the gap between young and old at any one point in time is actually pretty constant. ... We’re not living through a time of particularly ‘snowflake,’ ‘social justice warrior’ young people vs. a very reactionary older group – it’s just the issues have changed. The pattern is the same, but the issues have changed.”

Taking a look at climate change, for example, he notes that there’s a narrative that caring young people are fighting a careless cadre of oldsters unwilling to sacrifice for the future good. Not so fast, Duffy says: “The myth that only young people care about climate is a myth. We are unthinkingly encouraging an ageism within climate campaigning that is not only incorrect, but it is self-destructive.” That example, he notes, adds evidence to his contention that “the fake generational battles we have set up between the generations are just that – they are fake.”

In the podcast, Duffy outlines the breakdowns his book (and in general larger society) uses to identify cohorts of living generations:

Pre-war generation, those born before the end of World War II in 1945. Duffy says this could be broken down further – the so-called Silent Generation or the Greatest Generation, for example – but for 2022 purposes the larger grouping serves well.
Baby Boomers, born from 1945 to 1965
Generation X, 1966 to 1979 (This is Duffy’s own generation, and so, with tongue in cheek, he calls it “the best generation”!)
Millennials, 1980 to around 1995
And Gen Z, ending around 2012

He notes that people are already talking about Generation Alpha, but given that generation’s youth it’s hard to make good generalizations about them.

These generation-based groupings are identity groups that only some people freely adopt. “We’re not as clearly defined by these types of groupings as we are by, say, our age or educational status or our gender or our ethnicity.” His research finds between a third and half of people do identify with their generation, and the only one with “a real demographic reality” (as opposed to a solely cultural one) is the Baby Boomers, who in two blasts really did create a demographic bulge.

Duffy, in addition to his work at King’s College London, is currently the chair of the Campaign for Social Science, the advocacy arm of Britain’s Academy of Social Sciences. Over a 30-year career in policy research and evaluation, he has worked across most public policy areas, including being seconded to the Prime Minister’s Strategy Unit. Before joining KCL he was global director of the Ipsos Social Research Institute.

His first book, 2018’s The Perils of Perception – Why we’re wrong about nearly everything, draws on Ipsos’s own Perils of Perception studies to examine how people misperceive key social realities.

One thing he’s learned is that the template for generational conflict is fairly standard over time, even if the specifics of what’s being contested are not.

In the podcast, Duffy outlines the breakdowns his book (and in general larger society) uses to identify cohorts of living generations:

Pre-war generation, those born before the end of World War II in 1945. Duffy says this could be broken down further – the so-called Silent Generation or the Greatest Generation, for example – but for 2022 purposes the larger grouping serves well.
Baby Boomers, born from 1945 to 1965
Generation X, 1966 to 1979 (This is Duffy’s own generation, and so, with tongue in cheek, he calls it “the best generation”!)
Millennials, 1980 to around 1995
And Gen Z, ending around 2012

He notes that people are already talking about Generation Alpha, but given that generation’s youth it’s hard to make good generalizations about them.

Previous Episode

Gerd Gigerenzer on Decision Making

Quite often the ideas of ‘risk’ and of ‘uncertainty’ get bandied about interchangeably, but there’s a world of difference between them and it matters greatly when that distinction gets lost.

That’s a key message from psychologist Gerd Gigerenzer, who has created an impressive case for both understanding the distinction and then acting appropriately based on the distinction.

“A situation with risk,” he tells interviewer David Edmonds in this Social Science Bites podcast, “is one where you basically know everything. More precisely, you know everything that can happen in the future ... you know the consequences and you know the probabilities.” It is, as Bayesian decision theorist Jimmie Savage called it, “a small world.”

As an example, Gigerenzer takes us a spin on a roulette wheel – you may lose your money on a low-probability bet, but all the possible options were known in advance.

Uncertainty, on the other hand, means that all future possible events aren’t known, nor are their probabilities or their consequences. Rounding back to the roulette wheel, under risk all possibilities are constrained to the ball landing on a number between 1 and 36. “Under uncertainty, 37 can happen,” he jokes.

“Most situations in which we make decisions,” says Gigerenzer, “involve some sort of uncertainty.”

Dealing with risk versus dealing with uncertainty requires different approaches. With risk, all you need is calculation. With uncertainty, “calculation may help you to some degree, but there is no way to calculate the optimal situation.” Humans nonetheless have tools to address uncertainty. Four he identifies are heuristics, intuition, finding people to trust, and adopting narratives to sustain you.

In this podcast, he focuses on heuristics, those mental shortcuts and rules of thumb that often get a bad rap. “Social science,” he says, “should take uncertainty seriously, and heuristics seriously, and then we have a key to the real world.”

When asked, Gigerenzer lauds Daniel Kahneman and Amos Tversky for putting “the concept of heuristics back on the table.” But he disagrees with their fast-slow thinking model that gives quick, so-called System 1 thinking less primacy than more deliberative thinking.

“We have in the social sciences a kind of rhetoric that heuristics are always second best and maximizing would be always better. That’s wrong. It is only true in a world of risk; it is not correct in a world of uncertainty, where by definition you can’t find the best solution simply because you don’t know the future.”

Researchers, he concludes, should “take uncertainty seriously and ask the question, ‘In what situations do these heuristics that people use (and experts use) actually work?’ and not just say, ‘They must be wrong because they are a heuristic.’”

Gigerenzer is the director of the Harding Center for Risk Literacy at the University of Potsdam and partner at Simply Rational – The Institute for Decisions. Before that he directed the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development and at the Max Planck Institute for Psychological Research.

His books include general titles like Calculated Risks, Gut Feelings: The Intelligence of the Unconscious, and Risk Savvy: How to Make Good Decisions, as well as academic books such as Simple Heuristics That Make Us Smart, Rationality for Mortals, Simply Rational, and Bounded Rationality.

Awards for his work include the American Association for the Advancement of Science Prize for Behavioral Science Research for the best article in the behavioral sciences in 1991, the Association of American Publishers Prize for the best book in the social and behavioral sciences for The probabilistic revolution, the German Psychology Award, and the Communicator Award of the German Research Foundation. He was a 2014 fellow at the SAGE Center for the Study of the Mind University of California, Santa Barbara (SAGE Publishing is the parent of Social Science Space) and a fellow of the Association for Psychological Science in 2008.

Next Episode

Batja Mesquita on Culture and Emotion

There’s the always charming notion that “deep down we’re all the same,” suggesting all of humanity shares a universal core of shared emotions.

Batja Mesquita, a social psychologist at Belgium’s University of Leuven where she is director of the Center for Social and Cultural Psychology, begs to disagree. Based on her pioneering work into the field of cultural psychology, she theorizes that what many would consider universal emotions – say anger or maternal love – are actually products of culture. “We’re making these categories that obviously have things in common,” she acknowledges, “but they’re not a ‘thing’ that’s in your head. When you compare between cultures, the commonalities become fewer and fewer.”

In this Social Science Bites podcast, she explains how this is so to interviewer David Edmonds. “In contrast to how many Western people think about emotions, there’s not a thing that you can see when you lift the skull – there’s not thing there for you to discover,” Mesquita says. “What we call emotions are often events in the world that feel a certain way ... certain physical experiences.”

She gives the example of anger.

“In many cultures there is something like not liking what another person imposes on you, or not liking another person’s behavior, but anger, and all the instances of anger that we think about when we think about anger, that is not universal. I’m saying ‘instances of anger’ because I also don’t think that emotions are necessarily ‘in the head,’ that they’re inside you as feelings. What we recognize as emotions are often happening between people.”

That idea that emotions are not some ‘thing’ residing individually in each of our collective heads informs much of Mesquita’s message, in particular her delineation between MINE and OUR emotions (a subject she fleshes out in depth in her latest book, Between Us: How cultures create emotion).

MINE emotions, as the name suggests, are the mental feelings within the person. OUR emotions are the emotions that happen between people, emotions that are relational and dependent on the situation. Does this communal emotion-making sound revolutionary to many ears? Perhaps that’s because it deviates from the Western tradition.

“We haven’t done very much research aside from university students in Western cultures,” Mesquita notes. “The people who have developed emotion theories were all from the same cultures and were mostly doing research with the same cultures, and so they were comfortably confirmed in their hypotheses.”

Also, she continued, Western psychology looks at psychological processes as things, such as ‘memories’ or ‘cognition.’ “We like to think if we went deep enough into the brain we would find these things.

“The new brain science doesn’t actually find these things. But it’s still a very attractive way to analyze human emotion.” Just, in her view, the wrong way.