How to Capture UGC’s Untapped Potential with TINT

07/22/22 • 45 min

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Ivonne Aldaz, Host and Content Creator, and David Ramirez, Senior Marketing Manager at TINT, join Social Pros to discuss the growing value of User Generated Content (UGC) and how TINT is making it a lot easier to reap the benefits of using UGC.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Full Episode Details

Whether it’s from posts in a forum, consumer reviews, or random shoutouts, you’ve got to admit there’s a certain authenticity that comes from UGC.

When a brand says something positive about itself, it’s flat-out marketing. But hearing how great a brand is from an actual user hits a bit closer to home base.

In this episode of Social Pros, Ivonne Aldaz, Host and Content Creator, and David Ramirez, Senior Marketing Manager at TINT, highlight the growing role of UGC today and explain the various ways they’re giving UGC a wider platform at TINT.

Hear everything from how TINT uses UGC to push its message forward to what makes up an effective UGC campaign. We’re getting to the bottom of what makes UGC so successful in this episode.

In This Episode:

03:47 What is TINT?
07:58 Ivonne gives an insight into her role as content creator and host
09:42 David explains more about his role as Senior Marketing Manager
12:12 How UGC provides great social proof for brands
13:37 Why is UGC important?
17:54 The benefits of broadening your perspective on UGC
20:48 How Ivonne uses UGC at TINT
24:00 Who should own the UGC efforts in your company?
28:35 Why your HR team should be involved
29:22 Why employee feedback and testimonials are important
34:37 Key elements of a successful UGC or EGC campaign
37:07 Why imperfection is perfect
38:10 Representation is key
40:21 The Big Two with Ivonne and David

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Full Episode Details

Whether it’s from posts in a forum, consumer reviews, or random shoutouts, you’ve got to admit there’s a certain authenticity that comes from UGC.

When a brand says something positive about itself, it’s flat-out marketing. But hearing how great a brand is from an actual user hits a bit closer to home base.

Hear everything from how TINT uses UGC to push its message forward to what makes up an effective UGC campaign. We’re getting to the bottom of what makes UGC so successful in this episode.

In This Episode:

03:47 What is TINT?
07:58 Ivonne gives an insight into her role as content creator and host
09:42 David explains more about his role as Senior Marketing Manager
12:12 How UGC provides great social proof for brands
13:37 Why is UGC important?
17:54 The benefits of broadening your perspective on UGC
20:48 How Ivonne uses UGC at TINT
24:00 Who should own the UGC efforts in your company?
28:35 Why your HR team should be involved
29:22 Why employee feedback and testimonials are important
34:37 Key elements of a successful UGC or EGC campaign
37:07 Why imperfection is perfect
38:10 Representation is key
40:21 The Big Two with Ivonne and David

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Previous Episode

How Chili’s & Mattress Firm Made the Perfect Social Pairing

Luz Bickert, Senior Social Media Manager at Chili’s, and Melissa Rivers, Director of Social at Mattress Firm, joined the Social Pros podcast to shed some light on how social media teams can collaborate productively.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Full Episode Details

Successful social media campaigns all have a number of things in common – effective social listening and being receptive to collaborators are some of the key ones.

But what if those collaborators are from a different company entirely?

Luz Bickert, Senior Social Media Manager at Chili’s, and Melissa Rivers, Director of Social at Mattress Firm, discuss how they successfully navigated a collaborative social media campaign for April Fools’ Day.

Is it best to thoroughly plan these joint exploits or make decisions off-the-cuff? How do you make decisions without a conflict of interest? Do you plan to go viral or just put all you can into connecting with your audience?

Find out the answers to these questions and more in this episode of Social Pros.

In This Episode:

4:21 – Luz introduces herself
5:02 – Melissa introduces herself
6:46 – The audience reaction to their social media collab
9:50 – The early stages of the Chili’s-Mattress Firm collab
13:39 – How the fan reaction felt
16:41 – How they responded to fans after the collab
19:36 – How other companies responded on social media
21:45 – Engagement goals and metrics
25:05 – The do’s and don’ts of social media collaboration
29:13 – The benefits of human social listening
33:46 – Luz and Melissa’s advice on how to become a social pro

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Next Episode

Turning Social Care Into Unforgettable Customer Experiences

Ken Madrigal, Senior Director, Unified-CXM Best Practices Group, Sprinklr, joins the Social Pros podcast to talk about the evolution of social care and the important role it presently plays in the social sphere.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Full episode Details

The social media game isn’t what it used to be a few years ago. Social care has taken more of front seat, and it deserves a closer look.

This week’s guest, Ken Madrigal, Senior Director, Unified-CXM Best Practices Group, Sprinklr, takes us on a deep dive into what social care is and why it’s such an important consideration for brands today. He talks about the importance of viewing customers as humans and forming connections that go beyond simply quick responses.

Ken also points out that social media, be it marketing or social care, is all about weaving experiences and, in turn, those experiences end up elevating the brand.

In This Episode:

06:22 Ken tells us a little bit about his role at both Verizon and Sprinklr
08:41 How to create a personalized experience for customers
11:35 The evolution of social care
15:38 Where companies should strive to be with their social care
18:40 Ken shares a cross-section of the social care process at Verizon and Sprinklr
22:28 The best way to align different teams in terms of social care
26:59 How to prep social care teams to deliver service and guard their mental health
31:46 The part empathy plays in marketing
34:22 How smaller teams can take their customer experience game to the next level
39:17 Ken’s advice for anyone looking to become a Social Pro

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.